Wednesday, April 18, 2007

Sponsoring Is Not Recruiting And Recruiting Is Not Sponsoring

The first thing you need to understand about sponsoring or recruiting is that effective sponsoring or recruiting has nothing to do with sponsoring or recruiting. An entirely different process is at work, online or offline.

Effective sponsoring is no more or less than successfully connecting with people emotionally and intellectually, and in some cases spiritually. The primary reason so many people have difficulty sponsoring others is they confuse sponsoring with recruiting, or use the terms interchangeably.

Sponsoring is not recruiting and recruiting is not sponsoring.

Yet, so many well meaning people fail to comprehend the differences between these two activities. In order to completely understand why so many people fail at this critical aspect of their business, you must know the difference between sponsor, sponsoring, recruit and recruiting.

Recruit: A recruit (other than a newly enlisted man or woman in the military) is any new disciple or follower of a cause or organization.

Recruiting: Recruiting is the active process of finding followers or disciples for a cause or organization; whereas, the organization can be a commercial enterprise.

Sponsor: A Sponsor is anyone that literally accepts responsibility for another. This includes, but is not limited to, his/her debts, statements, obligations, actions, and activities.

Sponsoring: Sponsoring is the active process of finding people that will be responsible or accept reponsibility for others.

Accepting the responsibility for another human being is a solemn obligation that should not be taken lightly. Recruiting is basically finding bodies to fill quotas. The language of networkers that are trying to build an organization by recruiting is: "You get 5, and they get 5, and so on down the line." The language of a sponsor is entirely different. When a sponsor speaks, it is always what we are going to do and what we are going to accomplish. We are going to work together. My income is dependent on how well I fulfill my obligation to you.

Therefore, my role and function is not only to help you increase your income, I must also teach you how to accept responsibility for someone else. Hence, I must teach you how to sponsor Bill, so you can teach Bill how to sponsor or accept responsibility for Sally. What happened to so many MLM companies is this: Thousands of people in these business organizations stopped sponsoring and started recruiting.

When you decide to join a commercial enterprise or organization that requires sponsoring others in order to grow, 99% of the support these people will receive will come from you. The remaining 1% comes from the company, organization or your upline. When you join a commercial enterprise or organization that requires recruiting, 0%, or none of the support these people receive comes from you. Once an individual has been recruited, your role and function is over. All the support an individual will.., or will not receive.. comes from the organization or commercial enterprise.

Every Home Business Enterprise or Home Business Shop Operation that has a user based product or service; whereby, the product must be consumed or used in order to earn income, and growth is realized by developing a distributor network is a sponsor oriented commercial venture.

Every Internet Based Business or Business Group is a recruiting oriented business venture. The very nature of an Internet based enterprise prohibits sponsoring as a means to grow. This covers all affiliate based enterprises and cash flow commercial ventures that market or sell education or self improvement products or services. Stand Alone business ventures can be recruiting oriented, but not a Home Business Shop Operation. To succeed in a Home Business Shop Operation will require sponsoring, not recruiting.