Yet, so many well meaning people fail to comprehend the differences between these two activities. In order to completely understand why so many people fail at this critical aspect of their business, you must know the difference between sponsor, sponsoring, recruit and recruiting.
Recruit: A recruit (other than a newly enlisted man or woman in the military) is any new disciple or follower of a cause or organization.
Therefore, my role and function is not only to help you increase your income, I must also teach you how to accept responsibility for someone else. Hence, I must teach you how to sponsor Bill, so you can teach Bill how to sponsor or accept responsibility for Sally. What happened to so many MLM companies is this: Thousands of people in these business organizations stopped sponsoring and started recruiting.
When you decide to join a commercial enterprise or organization that requires sponsoring others in order to grow, 99% of the support these people will receive will come from you. The remaining 1% comes from the company, organization or your upline. When you join a commercial enterprise or organization that requires recruiting, 0%, or none of the support these people receive comes from you. Once an individual has been recruited, your role and function is over. All the support an individual will.., or will not receive.. comes from the organization or commercial enterprise.