Tuesday, April 17, 2007

Splogs & Sploggers

If you are an IMG.Ws Associate, don't stupe to subterfuge, underhanded tactics or illegitimate activity to make a dollar. If you must resort to spamming and scamming to earn money online, we recommend you go back to school, increase your knowledge and skill and get a job.

What is a "splog" and how do some "sploggers" operate? What do I mean by "junk" pages?

Splogs and Sploggers - An example of a "splog" is, basically, a blog with no real content. It is just stuffed with keywords to get high rankings in the search engines.

It will also have Google Adsense ads and possibly a search bar. If you click on the search bar, it takes you to another "splog" owned by the "splogger."

If you click on the Adsense ads, the "splogger" makes money from Google. Sometimes people take over abandoned blogs and use them as "splog" pages. Another tactic is to have a bunch of "splog" pages all linked together to increase link popularity. Again, this is to trick the search engines into thinking the site is important.

I've even heard of software that will "blast" ads to millions of forums, blogs, and websites. This also increases popularity by giving you millions of inlinks. There are other "splogger" favorites too. I've even seen ads for a software package that actually tricks search engine bots into thinking you have thousands of web pages on the Internet with your content and your links.

A "splog" ad is very easy to spot. Have you ever been in a forum and then see a post on an unrelated topic? The post is sometimes nothing but key words, casino ads, etc. There is a lot more to this but I think you get the idea.

Cell phones I am just a new cell phones boy. A cell phones stranger in this town, cell phones where are all the cell phones good times. Cell phones who's gonna cell phones show this cell phones stranger around cell phones.

As you see, I just mixed in the phrase "cell phones" with the lyrics to a popular Pink Floyd song. If "cell phones" shows up enough times in the body of my site, the title, the meta description, and the meta keywords, coupled with thousands of inlinks, I get high rankings. When people visit the site after searching for "cell phones," they realize it is junk. However, they'll see the Adsense ad for what they are really looking for and then click that ad. The result is that you just paid the owner of that "junk" page just by clicking the Adsense ad.

Google has finally caught on. My guess is that Cost-Per-Action (CPA) will start to become the norm. Cost-per-click (CPC) may be on the way out. This is both good and bad. Generally CPA pays better. Then, we'll just have to wait and see how long it is before scammers figure out how to "dupe" that system too.