How To Fast Start Your New Home Or Internet Business

It is a well know fact that those individuals that get off to a fast start do the best in running, managing and growing a home or Internet based business. What is their secret?

It is not a secret at all. If you are in a home based business that requires interactive marketing to grow and develop, you will need to learn as much as possible about your new business venture.

This is why it is so important to find a product or service you enjoy using or a company that is marketing information that has actually helped improved your circumstances or situation.

The personal benefits you have experienced with the product, service or information, not only encourages you to tell others, it also inspires you to learn all you can about your company, its industry and your product or service. In short, it compels and propels you to become an expert at what you are doing.

Every successful entrepreneur knows his her business. If you want to experience similar success you will have to do the same. You must believe in your business. You must believe in self management, self growth and development, self actualization and becoming a mature business professional.

You must believe in and become adept at managing your activity. Activity directed and managed toward achieving specific objectives will produce the desired results. You must develop a strong desire to become an effective and competent business owner, manager, marketer and sales person.

How Do You Earn Money?

You must know exactly how you earn income. You must believe in and master the methods, procedures and/or techniques your company uses to maximize earnings. Normally, you earn money by selling your products and/or services in your town or city and by sponsoring or recruiting others if maximizing income requires building a distributor network. The best way to accomplish your objectives is to transform your town, county, state, region or nation into your personal "Enterprise Zone".

If you have an Internet based business, your "Enterprise Zone" is the entire world. You must work your zone and develop a customer base to earn your income. You must also save some of your money to reinvest in more products, expanded services and/or equipment to keep your business going. You must know the features and benefits of your product, service or information. Your ultimate objective is to market and sell legitimate products and offer legitimate services to the public.

There is a limited number of people in any given town or city, and even on the Internet that will buy your product, use your service or need your information. Plus, you are competing with others that offer the same or similar product/s, service/s or information. As a new business owner, you must understand, recognize and realize your primary objective is to sell as many people in your zone as possible. Don't waste time on unproductive activities.

Your goal is to earn as much money as rapidly as possible, so you can be on the road to financial security as quickly as possible. In western society and high tech economies, this means earning and accumulating money. It is just that simple. Without money in any developed country on this planet, it's just a matter of time before you hit bottom...and then the bottom falls out.

In America, the more money you accumulate..the better off you are. To earn money in your new business venture, you must focus like a laser beam on building your customer base and/or network. The best way to build your customer base and/or network is tell people about your product, service or information by every legitimate method and means you can afford or develop on your own.

If you have enough organized and directed activity, your income will take care of itself. This is your business. Let this reality sink into your conscious and subconscious mind. You must have directed and meaningful activity. You earn income based solely on your efforts, your skills and your resourcefulness .

All the effort needed to manage and grow your business must come from you. YOU HAVE TO DO IT! This is why the rewards of business ownership can be so high...because the price of success is so high. You must develop and maintain a winning attitude and a positive enthusiastic attitude about your industry, toward your company and the product/s, service/s and/or information you are offering to the public.

How To Get Off To A Fast Start

• Complete your registration process. Discover and then learn the tools your company has provided to help you succeed.
  
• Start developing and working your "Enterprise Zone" as soon as you receive your products or access to your services..
• Develop approaches, opening statements and a presentation if you must build offline.
  
• Use A "Weekly Activity Report" to analyze your effectiveness.
• Study your "Sales Manual" if your company provides one. Break your study sessions into 30 minute intervals per night. Or, set an objective to read five pages a night until you have read the entire manual. After you have read the entire manual, re-read the sections that will help you in specific areas; such as giving a presentation, answering objections, approaching people more effectively or goal setting...etc...
• Always be employed on Monday. Have someone to see or make a call back on Monday...this helps you establish momentum for the entire week. Work systematically.
• Make a sincere commitment be the best you can possibly be. Improve daily.
  
• Make a sincere commitment to work your zone every day.
• Make a sincere commitment to always do what's right.
• Make appointments and follow-up. (offline only)
  
• Have a good positive attitude toward yourself and your business.
• Study and learn your business and work constantly toward realizing your dreams.
• Realize all sales and marketing is a numbers business and a business of momentum.
• Be a person your customers/clients can rely on.
  

Your Objectives

• Make As Much Money As Quickly As Possible. Collapse the time frame to get trained. Occasional or casual activity will not give you enough continuity to build a good customer base. To become proficient, youmust have a lot of activity.
• Work Your Enterprise Zone.
• Set Goals: Goals will help you do the things that need to be done in order for you to succeed. Goals will help you create activity. The amount of money you earn is directly related to the goals you set for yourself. Buy a copy of "Think And Grow Rich" by Napoleon Hill and read the first 36 pages.
• Realize...people are going to say NO! Don't let their NO's discourage you. If you have a legitimate product, service or information that has genuine value someone will want it, need it and buy it. Your objective is to keep offering it to the right people.
• Your Greatest Asset Is the Number Of NO's You Hear. You don't know who is going to buy your product, use your service or want your information. You don't know who will make the buying decision, but you can rest assured somebody will. ALWAYS REMEMBER: Somebody will. All you have to do is keep offering.

How To Set And Achieve Your Goals

Out of all the things you can do, learning how to set and achieve realistic goals is probably the most important. Achievers in every conceivable field are always; without exception, decisive goal setters. What you make up your mind to accomplish is exactly what will be accomplished, barring any unfortunate and unforeseen circumstances or event. This business of goal setting is so important, it will be covered in detail.

There is a power within you that moves you toward your most dominant thoughts. You must be able to focus your energies clearly on the goal to be accomplished. There are seven steps to effective goal setting. Write them down and review them often. These steps are:

1. IDENTIFY THE GOAL. You must be able to write your goal in one statement. For example: Your income goal might go like this: "After__ months, I will be earning $__a month." "After 4 months $____month". Then write down your goals for 6 months, 1 year, 2 years, 5 years, 10 years and so on. Or you can write: "I will make 2 sales a week." "Recruit or sponsor 2 people a month", if this aspect is part of your business needs or plans.

Whatever you want from life, identify it, state it clearly and visualize yourself as already having it, doing it or achieving it. Do this in your mind the way you want it to happen. This activity is just like writing out a motion picture script for yourself with you as the star of the picture. Include all the necessary details. The more details, the more power the visualized image of your success will have to attract the circumstances, events and people to you.

2. SET A DEADLINE FOR ACHIEVEMENT: Specially, the exact month and year. You must name the month or year in which the goal is to be achieved. This gives you a sense of urgency, purpose and energy for living. For ex: "I will reach my goal by June 10, 2010".

3. IDENTIFY THE OBSTACLES THAT MUST BE OVERCOMED": The obstacles standing in your way, might be lack of knowledge, or marketing strategies; learning approaches, giving a presentation, asking people to take advantage of the services, handling objections and learning effective business techniques. They could be overcoming your own doubts, fears or anxieties. Whatever you want, something is standing between you and it. You must be able to overcome the barriers in your way.

4. IDENTIFY THE PEOPLE YOU MUST WORK WITH: Such as customers/clients, partners, markets, information sources, etc.

5. IDENTIFY THE SKILLS AND KNOWLEDGE REQUIRED TO REACH THE GOAL: In your case its knowledge of yourself, your company, industry, products or services. The skills you need are:
a) Prospecting
b) Pre-approach
c) Approaching Others Effectively
d) Having a Good Warm-up (offline only)
e) Giving A Presentation (written if given online)
f) Having Good Information Gathering Techniques
g) Knowledge of Your Business
h) Having Good Listening Techniques (offline only)
i) Handling Objections (offline only)
j) Closing
l) Getting Referrals
m) Good Communication and Interaction With Others (offline only)
n) Good Human Relations
o) Self Motivation

6. DEVELOP A PLAN OF ACTION: This is what must be done every day in order to reach your goal or desired income level.

7. WRITE DOWN THE BENEFITS YOU WILL ENJOY WHEN YOUR GOAL IS REACHED: Be as specific as possible, then add more details later if necessary. You must reward yourself when goals are reached. Your mind is goal seeking by nature. You must give your mind something to work toward or you won't accomplish very much.

For more information on these topics go to the following links:

Steps 3-7 Of Your Step-By-Step Financial Success Program
How To Grow Your Home Or Internet Business Rapidly
Home Business Enterprise And Home Business Shop Operations
How To Give An Effective Presentation
How To Overcome Objections
How To Close More Sales Effectively

Part IV: Failing To Learn Business FundamentalsReason Number 9 Of Why So Many People Fail In Home Businesses

Part IV: Record Keeping, Break Even Analysis & Business Statements

This is the final installment in our series on "Failing to Learn Business Fundamentals". Everyone in business must keep records. In this post we are going to discuss the importance of :

(1) Good Record Keeping
(2) Doing A Break Even Analysis
(3) How To Calculate Your Break Even Point
(4) Cash Flow Statements |
(5) Financial Statements |
(6) Income Statements | -----> Business Statements

Good business record keeping is very important to your business. These records will help you monitor progress, prepare your financial statements, keep track of deductible expenses, prepare your tax returns, and support items reported on tax returns. Business records can be divided into three categories: income, expenses, and capital expenditures.

Income Records - Your business may take in money from several sources. Maybe you sold your car to finance your business, or perhaps you received a business loan. You might receive income by selling goods and services to another business. Whatever the source of your income, it needs to be recorded.

Business records should indicate the type of payment received, the date it was received, and the source of the payment. While the information is fresh in your mind, write it down on the deposit slip in your checkbook. If your business sells services to another business, you should receive IRS Form 1099s from the payors, showing how much you were paid. Keep all of your income records in a central location.

Expense Records - Keep proof bills were paid, by holding on to copies of receipts, invoices, credit card slips, canceled checks, or rent receipts. These are standard documents that backup your business expenses. Each cost must appear reasonable and necessary for your business to deduct your business expenses from your taxes.

Asset Records - Whenever a business purchase gives you a long-term benefit-like a fax machine, a building, a car, or office furniture-these assets must be tracked separately from assets that will be used immediately, such as office supplies. These assets must be tracked separately because you generally can't deduct the entire cost of the asset in the year of purchase.

The IRS normally has three years to audit you and your business. So, you want to keep records for at least three years. However, if you seriously misreported your taxes, the IRS can go back six years. If you committed fraud, IRS can go back for an unlimited amount of time. Some state agencies have longer statute of limitations than the IRS, so to be safe, it's best to keep all tax-related documents for longer than three years.

Break Even Analysis

How can you tell if your business idea will be profitable? A break-even analysis shows you the amount of revenue you'll need to cover your expenses before you can make a profit. To perform a break-even analysis, you will need to know your expenses and sales revenues.

• Fixed costs. Fixed costs (sometimes called "overhead") don't vary much from month to month. They include rent, insurance, utilities, and other set expenses.Example: Mary recently opened a dress studio. She designs formal dresses and suits for women. Mary's fixed costs are $6,000 a month.
• Sales revenue. This is the total dollars from sales activity that you bring into your business each month or year. To perform a valid break-even analysis, you must base your forecast on the volume of business you really expect-not on how much you need to make a good profit.Example: Mary realistically believes she can sell 25 dresses each month. She charges $300 for each dress, so her monthly sales revenue is $7,500.
• Average gross profit for each sale. Average gross profit is the money left from each sales dollar after paying the direct costs of a sale. Direct costs are what you pay to provide your product or service.
  Example: Mary pays an average of $100 for goods to make the dresses she sells for $300. Therefore Mary's average gross profit is $200 for each sale.
• Average gross profit percentage. This percentage tells you how much of each dollar of sales income gross profit is. To calculate your average gross profit percentage, divide your average gross profit figure by the average selling price.Example: Mary makes an average gross profit of $200 on dresses that she sells for $300, so her gross profit percentage is 66.7 percent ($200 ÷ $300).

Calculating Your Break-Even Point

Simply divide your estimated fixed costs by your gross profit percentage to determine the amount of sales revenue you'll need to bring in just to break even.

Fixed Costs ÷ Gross Profit Percentage = Amount of Sales Revenue Needed to Break Even

Example: Mary's fixed costs are $6,000 per month and her expected profit margin is 66.7 percent. Therefore, her break-even point is close to $9,000 in sales revenue per month ($6,000 ÷ 0.667).

In other words, Mary must make $9,000 each month just to pay her fixed costs and her direct (product) costs. This number does not include any profit, or even a salary for Mary. Since Mary's break-even point is $9,000 a month and she has only estimated making $7,500 a month, she realizes that her business won't survive unless she makes some changes.

If You Can't Break Even. If your break-even point is higher than your expected revenues, you'll need to decide whether certain aspects of your plan can be changed to create an achievable break-even point. For instance, perhaps you can:

• Find a less expensive source of supplies
• Do without an employee
• Save rent by working out of your home, or
• Sell your product or service at a higher price.

Example: After Mary reviewed her break-even analysis, she decided to reduce her expenses by working from home rather than paying rent for a design studio. This will reduce Mary's fixed expenses from $6,000 a month to $1,500 a month. With these savings, her break-even point is now approximately $2,250 a month ($1,500 ÷ .667). Since Mary believes she can easily sell 25 dresses for $300 a piece each month, her total sales revenue will be $7,500 a month. Now Mary will make more than $5,000 in profit each month.

Cash Flow Statements

The cash-flow statement is your business's budget. It is one of the most critical information tools for your business, showing how much money you need to open your business and keep it running. It also shows when the money comes into the business and the expenses that need to be paid.

The result is the profit or loss at the end of the month or year. Just like your personal budget can show you that you need more income to cover your expenses, if the cash flow statement shows a loss, you will need more income to cover your expenses. Cash flow statements show four things:

1. Income - Where cash is coming from (sales, investments, other).
2. Expenses - Where cash is going (costs, interest, taxes).
3. Schedule - When the activity took place (which month or quarter).
4. Profit or Loss - How much is left over.

Financial Statements

Financial statements are important sources of financial information. Financial statements provide information about the financial health of your company. Business owners, investors, creditors, and the Internal Revenue Service use these statements. Some of the key figures include the income statement and the balance sheet.

Income Statements

The Income Statement is a formal financial statement that summarizes a company's operations (revenues and expenses) for a specific period of time, usually a month or year.

Small business owners use these statements to identify the areas of their business that are over or under budget. Items causing an unexpected expense can be pinpointed, such as phone, fax, mail, or supply expenses. Income statements can track dramatic increases in product returns or cost of goods sold as a percentage of sales. They also can be used to determine income tax liability.

For more information on these topics, go to Accion.Org. Next - "Falling for the Myth of Working Smart...Not Hard" - The number 10 reason why so many fail in home businesses.

Part III: Failing To Learn Business FundamentalsReason Number 9 Of Why So Many People Fail In Home Businesses

Part III: Marketing For Small Businesses

Marketing is a key way to promote your business and increase sales of your products or services. Understand that marketing takes time, planning and commitment - and it must be strategic.

The reason why your marketing efforts and your marketing plan must be strategic is because you may not have a product, service or information that has universal appeal. The best strategy to use is to carefully craft your message and target the market that has a need, desire or can use what you are offering.

If your goal is to grow your business, you can increase growth in four ways. They include:

• Acquiring more customers.
• Persuading each customer to buy more products.
• Persuading each customer to buy more expensive products or more products than they originally planned to purchase.
• Persuading each customer to buy more profitable products.

Meeting these goals will help increase your revenue and profit. Start first by focusing on acquiring more customers. By acquiring more customers you increase your customer base and your revenues then come from a larger base.

You can use marketing to acquire more customers, but keep in mind that marketing differs between small businesses and larger companies. If you are like the majority of small business owners, your marketing budget is limited.

You can maximize your budget by focusing your efforts on acquiring customers from a specific target group. The reason target marketing is important is only a proportion of the population is likely to purchase any products or service.

By taking time to pitch your sales and marketing efforts to the correct niche market, you will be more productive and not waste your efforts or time. To be successful in marketing you must consider the needs and wants of your customers.

People from different backgrounds and cultures have different needs and different interests. Try to appeal to people in ways that are most comfortable and familiar to them.

Develop an Effective Marketing Strategy for Your Business

Conduct Market Research and Analysis. Do not make assumptions about your target audiences. Conduct research to answer these questions: Who and where are they? Can you provide the services and products they want? What is a fair, competitive and reasonable price for your services? Look at your competition and ask how your organization and products compare.

Determine Your Product Profile. Examine the products you have to offer and see if you can match them to the demands of each of your markets. Do you have what they want? Are your products priced competitively? Can your audiences afford them? You may need to make adjustments to your products to make them more relevant to the needs of your market.

Create Compelling Messages. Create messages that speak directly to your target audiences and address what they want. Be specific and make sure you have the facts to back up your assertions. Message consistency and coordination are essential to effective marketing.

Implement Your Small Business Marketing Strategy. Your marketing strategy should designate how your messages will be delivered. Be creative while focusing on your goals, audiences, and messages. Components might include: participation in community events, conferences, flyers, posters, exhibits, meetings, and public speaking engagements.

Monitor the Budget. Be exact and realistic when putting together your budget. This will help you determine which components of your strategy can be completed right away. Remember not to lose sight of your goals.

Evaluate the Impact. Without an evaluation phase, you will not be sure your marketing strategy is successful. By measuring the success of marketing strategies, you can determine whether or not you are using your resources wisely and can make mid-course corrections to successfully attain your goals.

For more information on this topic go to Accion.Org or to our Information Warehouse.

Part II: Failing To Learn Business FundamentalsReason Number 9 Of Why So Many People Fail In Home Businesses

Part II: Fundamentals of Running a Successful Business

As an IMG.Ws Associate, the following are important points to remember:

1. Keep good business records of your income, expenses, and assets for at least three years.

2. Conduct a break-even analysis to help determine if your business idea is likely to be profitable.

3. Prepare a cash flow statement to better understand when money flows in and out of your business. Use income statements to identify areas in your business that are over or under budget.

Review your balance sheet regularly to assess the strengths and weaknesses of your business. Look for creative, cost-effective ways to promote your business by creating a marketing strategy that is appealing to your target audience.

Managing your money wisely is the best way to make sure you and your family have financial security. Every business owner needs to understand how money comes in and goes out of his/her business.

If you ignore budgeting details, your business might not be successful. There are many similarities between budgeting for yourself and budgeting for your business. When you understand the basics of money management for yourself, you will be more prepared to set up a budget for your business.

Set measurable financial goals and establish plans to achieve them using money management. Develop a realistic spending plan. Create strategies to trim expenses and save money. For more information on learning business fundamentals go to Accion.Org.

Part I: Failing To Learn Business FundamentalsReason Number 9 Of Why So Many People Fail In Home Businesses

Learning business fundamentals is vitally important to your business success. This is Part I of a 4 part series. Before we continue our series on "Why So Many People Fail In Home Businesses", let's review the reasons we have learned to date.

#1. Poor Mind-Set
#2. Chasing The Wrong People
#3. Unsuitability
#4. Unrealistic Expectations
#5. Poor Management
#6. The Herd Mentality
#7. Your Personality
#8. Your PMI & PMA....and in this post...
#9. Failing To Learn Business Fundamentals.

It's unfornate that the vast majority of people starting home businesses, do not fully comprehend the facts that they are "Running, Managing and Growing a Business". A business venture is not something one enters into for social or esoterical reasons. You go into business to earn a profit from the sale of goods, services and/or information.

If profits or your profit making potential is not central to your business plan, theme or motive, you do not have a business, you have an enterprise or an undertaking. An undertaking can be about anything and for any reason. The vast majority of people that market virtual Internet junk programs are involved in undertakings.

In addition, the vast majority of people with legitimate business enterprises, treat their business ventures like undertakings. Therefore, they can not and will not succeed because they have not developed the proper mental attitude running, managing and growing a business requires.

Your objective as a business owner is to provide your customers with the best possible product/s, service/s and/or information their money can buy. You also want to discover any additional wants, needs and/or desires that exist or have been created within the general market environment that your business can satisfy. This is how you earn your profits. If you fail to accomplish one or both of these objectives, you won't be in business for long.

The methods, procedures, tools and regulatory requirements by which this is accomplished are the basic business fundamentals that guide your activities. Failing to follow proper; as well as cost effective methods and procedures can mean the end of your business activities. Failing to comply with established regulatory requirements can also end your business career.

To help you understand the importance of learning business fundamentals and what specific fundamentals you need to learn, we reccommend Accion.Org. Accion has workbooks and workshops that will help guide you through this important process. In the following series of post. we will identify key elements for you.

Find The Right MLM For You

Don't settle for high price items that are difficult to sell. Make your life easy and find a product that sells itself, based on price and quality. Ask for references and see if the people running the show are honest in their dealings. A company is only as good as it's management. The same applies for it's integrity. Your business priorities should be in the following order.

(1). God
(2). Family
(3). Job (If employed)
(4). Your Network Marketing business.

Any MLM that teaches otherwise has its priorities wrong and will eventually wind up in Chapter 11 or worse.

Find a program that will not force you to pay money for "Training Kits" or "Training Seminars". Helping you learn the business should be a priority to your upline/MLM organization. Do some research on the people "At The Top" of the MLM you are interested in.

Why Not Examine The Cognigen Opportunity?

Consider what you have just learned, then add the following facts about multi-leveling marketing and Cognigen Networks, Inc..

Fact 1- Multilevel Marketing Works.
Fact 2 - The Internet is the only global medium that allows people to compete on common ground with corporations and each other.

Fact 3 - Telecommunications is a 1 Trillion dollar industry.
Fact 4 - If you are paying more than 2.49 cents/minute for your long distance service, you are paying TOO MUCH!
Fact 5 - If you are not receiving a 6-12% commission on your OWN long distance account, you're giving your money away.

Fact 6 - Broadband is here! If you are not receiving a 6-12% commission on your internet service (or a $100 rebate check for signing up with DSL), you're giving your money away.

To evaluate Cognigen's Income Opportunity, click on the following link: Cognigen Networks, Inc.

Did The Internet Kill The MLM Business Model?

This post in response to a recent article at Helium. The author mistakenly believes traditional MLM is dead because of the Internet.

No..the Internet did not kill the MLM business model. The MLM business model started dying years before the Internet became a viable sales, marketing and business building tool. What happened to so many MLM companies is that thousands of people in these business organizations stopped sponsoring and started recruiting. (See: How To Recruit & Sponsor Effectively)

Sponsoring is not recruiting and recruiting is not sponsoring.

Yet, so many well meaning people fail to comprehend the differences between these two activities. Effective sponsoring is no more or less than successfully connecting with people emotionally and intellectually, and in some cases spiritually.

The primary reason so many people have difficulty sponsoring others is they confuse sponsoring with recruiting, or use the terms interchangeably. In order to completely understand why so many people fail at this critical aspect of their business, you must know the difference between sponsor, sponsoring, recruit and recruiting.

Recruit: A recruit (other than a newly enlisted man or woman in the military) is any new disciple or follower of a cause or organization.

Recruiting: Recruiting is the active process of finding followers or disciples for a cause or organization; whereas, the organization can be a commercial enterprise.

Sponsor: A Sponsor is anyone that literally accepts responsibility for another. This includes, but is not limited to, his/her debts, statements, obligations, actions and activities.

Sponsoring: Sponsoring is the active process of finding people that will be responsible or accept responsibility for others.

Accepting the responsibility for another human being is a solemn obligation that should not be taken lightly. Recruiting is basically finding bodies to fill quotas. The language of networkers that are trying to build an organization by recruiting is: "You get 5, and they get 5, and so on down the line." The language of a sponsor is entirely different. When a sponsor speaks, it is always what we are going to do and what we are going to accomplish. We are going to work together. My income is dependent on how well I fulfill my obligation to you.

Therefore, your role and function is not only to help the person you sponsored increase his/her income, you must also teach that person how to accept responsibility for someone else. Hence, you must teach John how to sponsor Bill, so Bill can teach Edgar how to sponsor or accept responsibility for Sally. This is the traditional MLM business model and it has not changed in 50 years.

When you decide to join a commercial enterprise or organization that requires sponsoring others in order to grow, 99% of the support these people will receive will come from you. The remaining 1% comes from the company, organization or your upline.

When you join a commercial enterprise or organization that requires recruiting, 0%, or none of the support these people receive comes from you. Once an individual has been recruited, your role and function is over. All the support an individual will.., or will not receive.. comes from the organization or commercial enterprise.

Every Home Based Business that has a user based product or service; whereby, the product must be consumed or used in order to earn income, and growth is realized by developing a distributor network, is a sponsor oriented commercial venture. To succeed in this particular business format will require sponsoring, not recruiting.

Every Internet Based Business is a recruiting oriented business venture. The very nature of an Internet based enterprise prohibits sponsoring as a means to grow. This covers all affiliate based enterprises and cash flow commercial ventures that market or sell education or self improvement products or services.

Unfortunately, thousands of networkers bought into the Internet Delusion and Illusion. Certainly, millions of people around the world click on web pages daily. However, only a very small percentage are looking for income opportunities. The vast majority of Internet users are looking for information relative to their needs, wants and/or desires or their circumstances or situation. This does not include the millions that surf the web for recreation and to satisfy their curiosity.

When it comes to using the Internet as a tool to grow and develop an MLM business network, the best use of the Internet is to provide access to products and/or services and to educate and inform members of your downline, not to sponsor others. Not even the Internet can replace one-on-one personal contact which is the foundation of the multi-level marketing business model.

Because sponsoring requires so much more of the individual,such as knowledge, personal growth and skill acquisition, networkers by the thousands were eager to find a safer and less demanding method to grow networking organizations. The Internet became their "Silver Bullet" to slay the sales and marketing werewolves of rejection and the ongoing personal growth requirements that multi-level marketing demands.

Networking organizations could create and perpetuate the myth of no personal contact, no calls, no selling and a 365/24/7 sponsoring machine. This has not happened nor will it ever happen. As long as there are user based products and services that require consumption in order to earn income and a distributor organization must be built in order to maximize earnings, the traditional MLM model is the best way to accomplish these twin objectives and build this type of organizational structure.

This is a fact of business and sales and marketing that every would be networker or mlmer needs to understand. In 6,000 years of recorded history no lazy, cowardly, fainted hearted, timid, or fearful person has ever amassed great wealth or ever had any great accomplishment and utilizing the Internet as a networking tool will not alter this actuality.

To those men and women that understand sponsoring and the power of sponsoring to build networks and dramatically increase income, the traditional MLM business model is alive and well. Additional information can be found at: (Your Effective Sales, Sponsoring & Recruiting Market)

MLM Building

LIFE IS SIMPLE!

Here's one of our favorite sayings: Life is simple.When it comes to building a MLM business, there are only 2 types of people in the world to whom you can market: non-MLMers and MLMers. Make your choice.

As for us and our house, a house built over 20+ years specializing in the only kind of marketing that actually exists, namely, targeted marketing; we'll choose marketing to MLMers (over non-MLMers) every time when building a MLM business; for the exact same painfully obvious reasons why a successful toupee salesperson calls on bald folks (as opposed to folks with long, flowing manes of hair).

In order to successfully sell toupees to people with full heads of hair, not only are you going to have to convince them to dramatically change their physical appearance; you're going to have to also do what clinical psychologists almost uniformly agree is a nearly impossible task; that is, you'll have to convince them to permanently change their behavior!

See, toupee salesperson, you're going to have to convince that person to not only shave off all their hair once; you're going to also have to convince them to permanently change their behavior by repetitively shaving off their hair, in order to wear your blasted toupee you somehow managed to sell them, seeing that their hair will have this "nasty habit" of stubbornly growing back over and over and over again! Looks like hell is freezing over...Bottomline!

We are what we are! We either are bald. Or we have hair. And we either ARE MLMers. Or we are not MLMers. So wouldn't it just be a lot easier (not to mention actually profitable) to simply target bald people when selling toupees? Thank you.And when it comes to marketing your MLM, wouldn't it just be a lot easier (not to mention actually profitable) to simply target MLMers?

In a big hitter's recent book, the author listed the following ways he recommended that you build your MLM business: Ad specialties, audiotape pass outs, small booklets, barter/trade, billboards, bird dogs (referral rewards), brochure pass outs, bumper stickers, magnetic signs, buttons, desk calendars, card decks, catalog pass outs, cause marketing, celebrity endorsements, compact disks, phone book cold calling, contests, co-op advertising, cross promotions, direct mail, discount coupons, embroidered logos, entertainment books, flyers, free lunch, fundraisers, infomercials, joint ventures, kiosks, letterhead, licensing, networking clubs, newsletters, 900 numbers, phone-on-hold messages, point of purchase displays, postcards, press releases, print ads, public relations, radio commercials, radio talk shows (you as radio guest), radio talk show (your own), references in a book, referrals, restaurant placemats, rubber stamps, samples, seminars, speeches, stickers, stuffers, swap meets, t-shirts, tie ins, trade shows, county fairs, TV commercials, TV talk shows (you as guest), TV talk shows (your own), videotapes, voice mail, welcome wagon and yellow pages.

See, he knew that all of the ways in italics above that listed in his book were "ways" to build a MLM business. Highly ineffective, inefficient ways! And he knew that, by far, the most effective, most efficient way to build a MLM business was thru the use of MLM distributor/genealogy downline reports. And, so, that's exactly what did. In other words, "Do as I say; not as I do. And let me put you, my competitor, on the Merry Go Round of Ignorance..."

Thank you. Friend, look around the mall next time you're there and notice how few bald people in this world there are. Apart from some little babies and middle-aged and senior men with male pattern baldness and people enduring chemotherapy, most people have hair!If you're going to be a successful toupee salesperson, you're going to have to take note of that simple, stubborn fact and then target your market accordingly.

And, if you're really observant, and you're able to look beyond the mere physical appearances of people and look into their hearts, minds and souls, you'll notice something else as well as you're scoping out people at the mall.

Most people are not cut out to own their own businesses. Usually for the exact same reason why most able-bodied people won't stick to an exercise program. Most people are simply undisciplined. And, in order to successfully and profitably own your own business, you simply have to be disciplined. Especially if it's a home-based business; which, contrary to conventional wisdom, is actually the most challenging of all business types to get in and keep in profit.

Fortunately, discipline is built inside of MyForbiddenLeads.com. See, just like the bald critter is an extremely rare critter, the person whoactually wants to go thru the hell of successfully and profitably establishing their own home-based business is an extremely rare type of person. It's a whole lot easier (not to mention less painful) to just get a J.O.B. (just over broke) and let somebody else (da Boss) enjoy all the headaches associated with running their own business while writing out and signing your paycheck each week.

But, for a very few extremely rare critters, this (J.O.B.) thing simply isn't good enough for us. Why? We view that type of arrangement as a form of slavery; an indentured-servitude, if you will. We're psychologically unemployable. And proud of it! We're rebels with a cause (our own time and geographic and financial freedom)! We're disciplined or we determine that we will become disciplined and/or buy discipline thru services like MyBizBots.com/MyForbiddenLeads.com

And..we're willing to endure the pain for the joy that is set before us (again, our own time and geographic and financial freedom and the benefits that such a lifestyle affords us and our loved ones)! Bottomline, we figure, if "it" was easy, everybody would be doing "it" and then we wouldn't be the least bit interested in doing "it," whatever the common "go along to get along" masses are doing!

But, because "it" is hard, and because so few people are doing "it," we want to do "it" all the more! Because we know that the rewards, if we persist and succeed, are simply enormous. Astronomical. Beyond our wildest imaginations. Global. Mobile. Biz-Automated. Live and work where we want. When we want. Come and go when and where we please. At any time and at our whim, will and fancy! And with plenty of money to enjoy all our freedom! All Our Dreams Come True! That's the way we think.

But we're extremely rare critters. Few and far between. Just like bald-headed folk are extremely rare critters. And....so we're hard to find because, as a percentage of the general population, we're so extremely rare. But, what really makes us so rare is the fact that, while everybody wants the good things (financial and time and geographic freedom) associated with having a Global. Mobile. Biz-Automated; we're one of the extremely rare few that are actually willing to pay the necessary price to get it!

Most people know the price of everything; but the value of nothing. You're likely not one of those people, friend, simply because you've gotten this far. You also most likely know that most MLMers lose money in MLM. But, did you know why? See, friend, the purpose of capitalism is to ruthlessly destroy businesses that do not bring the highest quality products/services to the customer at the lowest possible prices with the best possible customer service.

And...so capitalism has done its job of serving and protecting its one and only client, the customer, when it has ruthlessly destroyed those businesses that do not most efficiently serve the needs of capitalism's one and only client, the customer. Well, the biggest part of avoiding getting destroyed at the ruthless hands of capitalism is making sure that you're operating efficiently.

And...the biggest part of operating efficiently is making sure that you are marketing, with laser like focus, only to your target market! And...that is precisely the reason why most MLMers lose money in MLM (and eventually give up once their resources are exhausted) Most MLMers market to everyone on the planet BUT MLMers!

Most MLMers have been told a lie (putting them on the MLM Merry-Go-Round of Ignorance) encouraging them to recruit friends, family and "opportunity seekers." Very few of whom, for reasons outlined below, are MLMers (or candidates to ever passionately become MLMers). And so most MLMers do not "hit" or market to their target market. And...so most MLMers are, in effect, trying to sell toupees to people with long, flowing manes of hair! And so most MLMers end up losing money in MLM (and eventually give up in enormous frustration once their resources are exhausted).

It doesn't have to be this way. At least not for you. And not for your loved ones. All you have to do is simply choose to get off the MLM Merry-Go-Round of Ignorance. The MLM Merry-Go-Round of Ignorance is patently obvious to the person building a MLM business. There are only 2 types of people in the world: MLMers and non-MLMers. However, both categories can be further broken down into subcategories.

MLMers are broken down into MLM Veterans and MLM Rookies. Non-MLMers are broken down into Friends, Family and Opportunity Seekers. We define MLM Veterans as MLMers who have built MLM businesses that are $10,000 per month (or more) in profit. Not just $10,000 per month or more in revenues; but, actual profit (you know, revenues minus expenses).

We love MLM Veterans immensely. There's only one problem with MLM Veterans. There are so few of them we might as well call them Albino Elephants. Like Albino Elephants, MLM Veterans are extremely, extremely, extremely rare critters. Just like the elephant hunter that hunts only for Albino Elephants, the MLMer that attempts to recruit only MLM Veterans may go their entire lives without ever bagging one.

But that's okay. Most MLM Veterans themselves never recruit MLM Veterans either for the very same reasons (rarity and difficulty in bagging). We'll explain further below. We define MLM Rookies as MLMers who can make a monthly profit of some size; just not $10,000 per month or more (at least not yet). God must love MLM Rookies because He's sure made a whole lot more MLM Rookies than MLM Veterans. And..we here at MBB love MLM Rookies too. Why? Because in recruiting MLM Rookies, that's from where your "bagged" MLM Veterans will eventually sprout right from underneath.

Just like real seed in a garden, you never know which particular seed is going to sprout up from being a MLM Rookie to becoming a MLM Veteran. You only know that, if you have enough such seeds planted, one or more of them, in time, will sprout, before your very eyes, into a MLM Veteran. And...that will make you very, very, very happy, friend. And...that's why even MLM Veterans don't count on directly recruiting other MLM Veterans.

Recruiting MLM Veterans is a very difficult task. It's hard enough just to find them. And when you do rarely find them, you find that it's awfully hard to "bag" or "bring down" one of those incredibly big and incredibly strong Albino Elephants. The far more productive game plan is to concentrate on recruiting lots of MLM Rookies and watching a few of them organically sprout up into MLM Veterans right underneath you.

Now, don't get us wrong, we have literally thousands and thousands of MLM Veterans in our databases that we provide to our customers. Just don't count on signing MLM Veterans up every day of the week. But you might just get lucky...after all, it is just a targeted numbers game. And sometimes you do hit the jackpot!

But, instead of focusing on recruiting MLMers, whether they be Veterans, Rookies or both, most MLMers, having been told a big hitter's lie (or having had this lie repeated to them by their upline who were similarly deceived), find themselves on the MLM Merry-Go-Round of Ignorance.

This is a well-greased pathway to extremely painful devastation and gut-wrenching failure as they "focus" on recruiting non-MLMers also known as friends, family and "opportunity seekers". Now, this (recruiting friends, family and "opportunity seekers") is the path you should take if you would be the type of toupee salesperson that would attempt to sell toupees to people with long, flowing manes of hair.

And this is the path you should take if you're the type of person that enjoys anything masochistic (like pulling out all of your own wisdom teeth slowly, one by one, on a Friday night with a rusty pair of pliers). We all know what friends and family are. If we're alive, at some point, we've had some family. And, hopefully, we all have friends in the here and now.

Opportunity Seekers Vs Opportunity Finders Vs Opportunity Workers

But what are "opportunity seekers?" Opportunity seekers are a "lead scam" that nearly all MLM "lead" companies around the world for about 10 years now have been imposing upon those poor souls unknowingly going round and round in circles (getting nowhere and sinking fast) on the MLM Merry-Go-Round of Ignorance. Now, if you've ever recruited family and friends into your MLM business, you already know why that doesn't work! Here's why, in a nutshell, recruiting opportunity seekers doesn't work either.

Opportunity seekers are mere suspects. Whereas MyForbiddenLeads are true prospects. Opportunity seekers are mere kickers of tires. Whereas MyForbiddenLeads are bundles of buyers. And here I was a poet and didn't know it! Opportunity seeker leads are laughingly known as so-called "targeted" or "pre-qualified" or "opt-in" leads (these so-called opportunity seeker "opt-in" leads are actually untargeted spam and are currently the biggest lead scam hitting the Net).

But do you actually know how these so-called "leads" are generated? Most "opportunity seeker" or "targeted" or "pre-qualified" or "opt-in" leads are generated thru co-registration services. Typically, as much as one-third of these leads don't even realize that they have "requested" to be on any list! Much less your list! How "targeted" or "pre-qualified" or "opt-in" is that? Answer: Not very.

And for the two-thirds that do realize that they are agreeing to receive some kind of marketing information (but not from you), what is the actual motivation that lures them to the co-registration websites in the first place? Usually, some type of a "Publishers Clearing House" or "lotto" or "casino type" come on that usually attracts, you guessed it, the type of people that are looking for something for nothing; the proverbial "free lunch" crowd. Groan.

This means that not only will very few "opportunity seeker" leads ever join you in your MLM (unless your MLM is totally FREE to join and never costs these broke opportunity seekers ANY money); but also the very few that ever do join you will almost always be total lazy losers that constantly complain and never do jack squat!

In fact, the vast, vast majority of "opportunity seeker" leads will actually think that MLM is a "pyramid" scam! Just like most of the untargeted general population thinks MLM is a "pyramid" scam; because, after all, that's exactly where most of the so-called "opportunity seeker" leads originate! From the untargeted non-MLMer general population!

Even many of the very, very few that actually do sign up under you will also believe that MLM is a "pyramid" scam and will be meticulously hunting for the first drop of evidence to justify their cracked-brain beliefs and drop out!

Kinda sounds like your friends and family now, doesn't it? Which makes sense, doesn't it, seeing that these so-called "opportunity seeker" leads are somebody's friends and family too. And what's an "opportunity seeker" anyways? Aren't the tourists who play the slots in Las Vegas opportunity seekers? Aren't the folks that buy lottery tickets each week opportunity seekers? And just because someone has responded to a direct response ad and maybe answered a few "survey" questions, does that mean that a person is a true "opportunity seeker?"

These basic "survey" questions don't actually qualify the prospect! Basically, everyone in America, at some point or another, has, even if for but a brief moment, and usually on the days that da Boss has ticked them off badly, dreamt of owning and starting their own business. Does that therefore mean that everyone in America is the target market for the sane MLMer?

If so, grab your nearest phonebook and start wildly dialing right now! More often than not, as noted above, opportunity seekers are turned off when they discover you're selling a MLM opportunity. Not just many of them, but most of them, have a negative opinion of MLM. Just like the untargeted general population. Because that's exactly from where "opt-in opportunity seekers" originate; the untargeted general population.

But, this certainly doesn't stop unscrupulous MLM list and "opportunity seeker lead" companies from advertising their leads as "qualified" or "pre-qualified" or "opt-in." You might ask, "Why do MLM lead companies charge up to $4, sometimes even much more, for so-called opportunity seeker leads that are actually untargeted for my marketplace and that therefore stink?" The very simple answer, friend, is that because of the large number of MLMers riding "blissfully" on the MLM Merry-Go-Round of Ignorance, they can. And..so..they do.

Save the "luck factor" for when you truly just want to occasionally let loose and have fun and maybe play the slots in Vegas if that floats your boat. Or play PowerBall from time to time just for grins. But don't put your business and your livelihood and your financial future and your loved ones' financial future on one ball on the roulette wheel. You know exactly what's going to happen almost every time.

And..it's not good. Instead, put the odds against you in this business in your favor by betting on the sure thing; namely, opportunity workers. So, friend, you're not looking for opportunity seekers. Looking for opportunity seekers is about as intelligent as picking up your phonebook and wildly dialing everyone in America, including 93-year-old grandmas who've been happily retired for 28 years. What you're looking for are opportunity workers.

And..you'll find your opportunity workers amongst your opportunity finders. And..you'll find your opportunity finders in MyForbiddenLeads.com, because MyForbiddenLeads.com are the people who actually are the opportunity finders by definition. As proven by the fact that they have revealed themselves to be that part of the marketplace who are the doers (signer uppers) and who are not just the "talkers" (those that merely answer survey questions).

Opportunity Seekers Are Good For One Thing!

Even in the untargeted general population, however, you'll find, just thru the luck of sheer large numbers, a few people here and there who make good MLM prospects and who will actually sign up with you (and, in extremely rare cases, actually be productive). But who wants to look for a needle in a haystack when, with MyForbiddenLeads.com, you can look for needles in piles of needles?

Actually, we've discovered, especially with regards to MLM powerline marketing types of programs, that opportunity seekers do serve one useful purpose. Kindling wood. That's right...kindling wood. It's like this, friend. Opportunity seekers come in only two types. The 1% or so that just naturally love MLM. And the 99% or so that just naturally hate MLM.

Guess what we call the 1% of opportunity seekers that love MLM? Answer: Living babies. Guess what we call the 99% of opportunity seekers that hate MLM? Answer: Stillborn babies. Now, friend, you're probably wondering, why on earth does MBB/MFL call opportunity seekers, whether they love or hate MLM, babies? And why on earth does MBB/MFL call opportunity seekers that love MLM "living" babies; and opportunity seekers that hate MLM "stillborn" babies?

We'll answer the first question first. All opportunity seekers, from the point of view of the serious MLMer, are babies. They have little to no experience in MLM. What's the one thing that babies, no matter how genetically gifted or mentally advanced they are compared to the averages, simply cannot do? They cannot reproduce.

And so it is with the 1% of opportunity seekers that love MLM. Because they are "young" in the business and, in fact, are babies, with little to no experience, just like real babies are years and years away from sexual maturity for reproduction purposes. This 1% of all opportunity seekers that love MLM are, likewise, literally years away from MLM maturity in terms of MLM recruiting and MLM duplication purposes.

You can recruit 100 of the 1% of the opportunity seekers that love MLM and guess what will happen? You'll end up with nothing more than 100 wholesale product buyers. And only for a time. They'll sit there like babies and do what babies do if left alone and not fed. Because they're helpless, after a while, they'll simply die. And they'll never reproduce.

And, even if you feed them, train them, take care of them, change their diapers, love, nurture and care for them in the 365/24/7 manner that babies always require, guess what? They are still YEARS and YEARS away from being able to reproduce, duplicate and become productive in your MLM business and your MLM downline. By the way, if you have any experience in MLM at all, and especially if you're a big hitter and have any kind of MLM reputation established, you can recruit these 1% of opportunity seeker babies like shooting fish in a barrel! Why is that? Well, the answer is very simple.

What's common amongst all healthy new-born babies? They have big, wide open eyes! Why is that? Answer: because they are blank slates that have just come into the world and they are rapidly taking in information and gathering knowledge and experience about their world in order to increase their odds of survival!

In fact, just like babies are constantly gathering information and experience from multiple sources, most of these 1% of opportunity seekers that love MLM join multiple MLM programs in order to gather information and experience about MLM from multiple sources! After all, contrary to the urban myths out there, MLM is not taught at the Harvard and Stanford Schools of Business!

In other words, these babies desperately need lots of training and they want to get it from you (especially if you're established and experienced) The only problem is, the payoff for you is literally years down the road and chances are, you'll make the heavy resources investments but someone else will get most or all of your payoff. As previously noted, these babies change "parents" (read: sponsors) and MLMs several times (at least) over the years, while they're growing up, before they're ready to even begin reproducing for anybody.

Now, the 99% of opportunity seekers that hate MLM, just like the untargeted general population typically hates or has a negative opinion of MLM, these are stillborn babies. Unless you are Almighty God, and have "resurrection power," you're never going to get anywhere with these people.

They not only can't reproduce, as is the case with all babies; these babies, as far as MLM goes, are dead! As previously noted, after about the age of 25, clinical psychologists have rightly noted that one adult attempting to externally modify another adult's opinions, attitudes and, most importantly, behaviors, is a daunting and nearly impossible task.

In fact, when the pressure to change is coming from external sources, namely, you, most people will stubbornly dig in their heels and cling to their pre-existing opinions, attitudes and behaviors ever more tightly! And it's with this untargeted general population and the 99% of opportunity seekers that hate MLM that most, nearly all, MLMers spend nearly all of their time approaching with their MLM opportunity. Is it any wonder that the vast, vast majority of MLMers on the MLM Merry-Go-Round of Ignorance are basically destroyed, sooner or later, and, in most cases, much sooner than later?

Therefore, the 1% of opportunity seekers that do love MLM do have one useful purpose for the experienced MLMer, especially in powerline marketing programs. As stated before, as kindling wood. What do we mean? It's simple. These baby MLMers need something: namely, experience. You need something: as many signups as you can possibly get. It's a match made in heaven. They get what they want; and you get what you want. Once they sign up, however, don't expect them to reproduce. After all, they're babies. They have literally years and years of personal development, knowledge and experience to acquire before they'll even be ready to reproduce.

And, even if you sign up 100 of them, which is extremely easy to do, especially if you're an experienced, established big hitter, understand that 100 times 0 times 0 times 0 is still a big, fat zero. In other words, you're never going to build a duplicating downline with this 1% of all opportunity seeker leads no matter how much they love MLM. Just let them serve their two-fold purpose in a MLM powerline marketing program. One purpose is to produce wholesale volume.

And the second purpose is to provide the quantity of signups, the "kindling wood," if you will, in the "pop!" you've got money/signups email notification nature of powerline marketing systems that gets everyone, even MLM Rookies and MLM Veterans alike, excited (since we all are, after all, merely human)! And fully expect that nearly every one of them will fail. It's the ones that "fail" at their first few attempts at MLM, but, nevertheless keep on trying, who will eventually develop into the MLM Rookies.

And..the MLM Rookies that keep on keeping on will eventually become those Albino Elephant MLM Veterans. And that's because it is not a cliche and it is absolutely true that you cannot "fail" in MLM; you can only quit. Both "failure" and "success" are equal imposters and equal illusions. In reality, there is only feedback. But, that's another lesson for another time.

Summary

And you actually wonder why your marketing for your home-based network marketing business isn't doing better using these kinds of lousy "opportunity seeker" leads! Aren't you actually looking for people that fervently believe in MLM and who are actively looking to bring other people into their (and your) MLM business? Instead of meticulously hunting for the first lame excuse to drop out of the so-called "pyramid scam!"

If these so-called opportunity seeker "leads" were nutrition, you'd be starving! If these so-called opportunity seeker "leads" were oxygen, you'd be suffocating. And if these so-called opportunity seeker "leads" were water, you'd be poisoned!

Again, here's why, in a nutshell, recruiting opportunity seekers doesn't work any better than recruiting your own friends and family. Opportunity seekers are mere suspects. Whereas MyForbiddenLeads are true prospects. Opportunity seekers are kickers of tires. Whereas MyForbiddenLeads are bundles of buyers.

And opportunity seekers are somebody's extremely skeptical friends and family too. In fact, friends and family "leads" are so bad, we won't insult your intelligence in providing a lengthy explanation of them, other than to say, that they are almost always far worse than horrible opportunity seekers!