Sales, Marketing, Recruiting & Sponsoring Insights

How To Win In Court

2011-04-24T08:30:00.010-05:00

You Might Have To Sue Or Defend Yourself In Court To Prevent Financial Loss Or To Recover Losses And Damages...

In This Economy, You Might Have To Protect Your Home From Foreclosue Or Your Assets From Seizure!

You Might Even Have To File A Lawsuit Against Internet Fraudsters Or Scammers That Take Your Money Or Do Not Pay You! Contrary To Popular Belief, Contracts And Agreements Have No Legal Standing If Fraud Is Involved Or A Failure To Perform!

Know Your Legal Rights!

Many of these online scammers; especially, "Bux" operators need to be sued and should be sued!

Know What it Takes to Win Every Kind of Court Battle

State or Federal...

Plaintiff or Defendant...

US, Canada, Australia, England, India, and More!

No Lawyer? ... Know What it Takes to Win PRO SE...

Paying a Lawyer? ... Know What SHOULD Be Done...

Affordable 24-Hour Course Protects YOU!

Simplifies Evidence Rules and Procedural Tactics...

Thousands Are Winning with this Step-by-Step Course...

Overcome Courtroom Corruption so YOU CAN WIN !

Created by an Attorney with 24 Years of Case-Winning Experience

On-Line Access As Soon as You Order ...

Temporary Until CDs Arrive ........ Your 4-CD Course Ships via Priority Mail...

Click the link below for more information:

Jurisdictionary®

Money, Banking & The Federal Reserve

2010-08-26T11:57:00.001-05:00

A Permanent Income Network

2010-07-30T22:04:00.015-05:00

WHY JOINING A PERMANENT INCOME NETWORK IS THE BEST POSSIBLE CHOICE

When governments, corporations, small businesses and/or institutions can no longer provide adequate or stable employment or income for you and your family, it is up to you to do something.

In addition, online companies go out of business all the time. They are here today, hot for awhile and they are gone tomorrow. What are you doing to protect yourself from losing your downline or referrals?

So why not start doing something today?

First: Do Some Serious Thinking!

Consider all your alternatives in an intelligent and thoughtful manner because, today, no job or career is safe in this economy. Think about this for a minute. What can you really do and what skills or knowledge do you really have, right now, today, that will help you and everyone you know substantially increase income or cash flow?

The Honest Answer:

Since investment income for the vast majority is still unreliable, beyond what you are doing right now to have an income, you really have few viable choices. WHY? Your income choices are dependent on many factors and most of them you have little or no control over.

Second: Examine Your Options!

Considering the reality of your current cash flow situation, what are your available options or alternatives for short term and long term income needs? Many will try getting a better career or job, more education or acquire more skill or knowledge. Unfortunately, these options may still require someone to hire you and pay you. In a shrinking economy, your outlook is still grim and dim.

The Best Option: Join A Permanent Income Network!

Your best alternative is to join a “Permanent Income Network” that can help you develop substantial income in a relatively short period of time. In our network, you will have maximum flexibility, maximum earning potential, maximum capacity to expand anywhere in the world, resources, support, an online office and access to information for personal growth and development. You will even learn how to build a working network.

Think About This:

What Would Happen To Your Income If Over 2,800,000 People Gave You $1.00?

Wouldn't you agree you could be a cash millionaire in less than a year?

Is This Much Income Possible?

Yes.. but only with a large and organized group of people. Fortunately; for you, a large organized group of people already exist. Even though to join our group is FREE, there is a one time fee of $25.00 to completely activate your membership and access all the services and support systems that are available.

To see this remarkable permanent income network for yourself... Click Here

Real Truth & Good News

2010-01-07T18:41:00.011-05:00

What's The REAL TRUTH When It Comes To Online Income?

A. You can't MAKE MONEY on or off the Internet. Only a government can legally print, coin or MAKE money. We must EARN ours by whatever legal means possible.

B. So many millions of people spend all their usable time, talents and resources trying to MAKE money, when it realistically, practically and legally cannot be done.

C. You won't get rich by next Monday. However, any person with poor or modest monetary means can put a process in motion that will generate significant income in 90 days or less.

D. You will not double your money every week. (If Warren Buffett and Bill Gates can't do it, neither can you!)

E. Nobody's going to flood your PayPal account with money while you sleep. (Despite all the online promotion, it's not true.)

F. The so-called "Internet Gurus" don't care about you... they care about getting their hands on your money.

G. Many MLMers and networking organizations try to alter the successful 5x6 matrix by reducing it to 2 or 3. You hear it and see it all the time. "Get 2 who get 2 who get 2" or "Get three who get three who get three". It is not easier to do. It just sounds easier to do than getting 5.

H. People online and off will lie to you to get you to send them money. (Not just some people... MOST people!)

I. When honest people deal with dishonest people, the dishonest people ALWAYS WIN in the short term! (This is one of the little known reasons why so many people lose and don't earn any real money on the Internet!)

What's The GOOD NEWS About Reality Networkers?

A. You don't have to be victimized anymore - Reality Networkers will work with you and for you if work the system. (Isn't THIS good to know?)

B. You CAN earn money on and off the Internet... LOTS of money! (IF you understand, use and work Reality's 5x6 system.)

C. As a Confirmed Level 1 Member, you don't have to lie or cheat other people to earn money! (It's a fact! Honesty pays and Honesty works at Reality Networkers!)

D. At Reality Networkers, you can get all the help you want... when you need it... from REAL PEOPLE! (And it won't cost you a dime!)

To view this dynamic wealth building program concept for yourself click here.

Lessons from the First SalesmanThe Serpent

2009-01-09T05:05:00.008-05:00

The serpent is one of the oldest and most widespread mythological symbols. “Now the serpent was more cunning than any beast of the field which the Lord God had made,” Genesis 3:1. The serpent is indeed the original salesman. It is no wonder that when being derogatory about a person’s characteristics one might say that they are slippery like “snake oil”. But (for our purposes) the serpent must have been one heck of salesman. God, as the story in the bible goes, created for Adam and Eve the ultimate in luxury.

Think of the Ritz Hotel, Naples Florida with all expenses paid. Everything, from food to worldly pleasures was merely a touch a way. There was but one rule – do not eat from the forbidden tree.

So let’s review the selling environment for the serpent;

(A) No compelling reason to purchase,
(B) No purchasing authority at the local level (we can assume God’s commandment was the guiding principal),
(C) Not a very big market (although 2 out of 2 would be considered 100% market share) and...
(D) Decision making shared between two people.

The odds were certainly stacked against the serpent being successful in making his sale. As the story continues, the serpent convinces Eve to bite from the fruit and God punishes Adam and Eve by banishing them from the Garden of Eden. How was the serpent able to convince or sell Eve on eating the fruit? Taking into consideration all the elements working against the serpent – he must have been some salesman. Perhaps there is something to learn from this salesman:

1. Get your customer to start talking. The serpent didn’t start his dialogue with Eve about eating the forbidden fruit. Instead, he asks her a question about all the trees in the Garden of Eden. Listening to your customer, or moreover getting them to speak about their issues and concerns, is far more important than you rattling off your pitch. Perhaps by actually listening to your customer, you could, on-the-fly, adjust your pitch accordingly.

2. Deal with arguments one at a time. The serpent jumps on one of the facts that Eve states – that touching the forbidden fruit will kill her. By focusing his argument on this one issue the serpent is able to get Eve to let her guard down. There are always barriers to a close but getting your customer to state them in detail and then dealing with them one at a time until there are no barriers left.

3. Portray a compelling image post purchase. After dealing with the arguments against eating from the forbidden fruit the serpent immediately began to paint a picture for Eve what her world would be like if she ate from the forbidden fruit. Giving tangible examples of revenue generating or cost cutting solutions is critical to selling success. Most folks want to be a hero in their organization (or at least to themselves). How will buying your product/service make them a hero? Make sure customers have a clear image of what will occur once your product/service is deployed. Is their life easier? Are they able to earn more money? Save time? Be clear and specific. The serpent convinced Eve she would be like a God if she ate the fruit – now that’s a compelling argument.

4. Get the customer engaged in a trial. The serpent didn’t ask Eve to take title to an entire forbidden fruit tree, he merely convinced her to take a bite to see what happens. Make sure it is easy for your customer to try out your product/service. Everyone likes to try before they buy and while some services don’t work well in a trialing environment, perhaps you could package a subset of your product/service for a trial. Making it easy for your customer to chew on your product/service will help them get a taste for what it will be like when it is fully deployed.

"You could always learn something from everybody" as the phrase goes. While most symbolic representations of the serpent are indeed that of evil, let us not forget the caduceus or Wand of Hermes - a staff entwined by two snakes in the form of a double helix. The caduceus represents the authority to quickly deliver vital or wise information to aid, assist, negotiate, and enlighten. Perhaps there is something to learn from the serpent after all.

Author Currently Unknown

You Need To Know What You Are Saying

2008-10-05T03:23:00.011-05:00

The Overwhelming majority of people in sales, marketing and networking have no idea what they are really saying to themselves and others. You need to know what you are really saying when you speak. For example: When you tell someone you want to go into business for yourself, do you really know what you are saying?

If you don't know, let me tell you. By definition, you are saying, "You want an occupation that generates income. Since you are going into business for yourself, you want to be your own boss. Some people are terrible bosses and that might include you. Why? Because they are or were terrible employees.

A Bad Employee Is An Even Worse Boss

If you do not have a disciplined work ethic, you absolutely will not have a disciplined management ethic. If you do not have a personal work philosophy, you absolutely will not have a personal management philosophy. If you can not work with honesty and integrity with others, you absolutely will not have integrity and/or honesty as your own boss. Now do you understand why so many businesses fail. A bad employee is an even worse manager or boss.

Ask yourself. What are the characteristics or traits of a good employee? You will discover, they are the same characteristics and traits of a good boss. Many people go into occupations (businesses) for the wrong reasons. Just because you don't want to work for someone else does not necessarily mean you have what it takes to go into business (an occupation) for yourself.

Many people need jobs or they will not survive. That's why IMG.Ws does not and will not advocate quitting your job or firing your boss to go into business (an occupation) for yourself. Why? The vast majority will fall flat on their faces. Why? They are not good employees. Many are lazy, deceitful, liars, cheats, deadbeats, immoral, undisciplined, unruly, boastful, lovers of pleasure, unreliable, untrustworthy, disloyal, lack initiative, have bad temperments, poor attitudes, little or no faith or possess a host of other unsavory character traits.

If they are educated or highly trained or skilled, they are too intellectual, socialistic, egotistical, conniving, aloof, introverted, isolated, pedantic, bookish, overly sensitive, fearful, methodical or have too many idiosyncracies. As an employee, they can and will survive on someone's job. As a self-employed individual they will absolutely fail unless they are willing to change. If any of this describes you, be willing to grow, develop and change or fail, the choice is yours.

Truth & Integrity

2008-09-20T02:21:00.020-05:00

When you speak the truth you will succeed in business or any endeavor in which you choose to devote your time, talents and abilities. For example, if you exaggerate an individual's problem, to increase your income, you will run into problems.

The individual can sense the lie, no matter how sincere you act. If you are caught in the lie, you may pay a severe price over and beyond the actual lie itself. If you understate an individual's problem, you are failing to state what you know to be true. Thus, you are preventing an individual from making proper decisions.

You must look an individual in the eye and without hesitation deal with the truth. Dealing with and stating the truth allows an individual to act accordingly.

When you have spoken the truth, you have done what is right, even if the individual does not like hearing the truth. When you have the courage to call the truth the truth and speak it without fear or hesitation, you become a much more powerful force. You will discover it is much easier to hold a position on honest facts and absolute truth, than anything else.

Then the question becomes, "What is the truth? Webster defines truth as conforming to fact or reality. In business, government and interaction with others, truth is considered what you know, can prove, have observed or experienced to be an absolute fact. Real truth is the Word of YHVH (GOD). When you know this truth, you refuse to participate in lies, deceit, deception or misrepresentation of facts. Truth is an absolute. It is the same for every man, woman or child. Either it works, or it doesn't. Either it is or is not.

To gain a better understanding of truth, we must define true. According to Webster, true is being faithful to fact or reality; not false or erroneous, being real, genuine, not counterfeit or being honest. Unfortunately, what many believe and consider to be true and truth is not truth at all, but virtue, fidelity, loyalty, being consistent with one's values or being correct or accurate. As an IMGWS Associate, it is important to know truth and the value of truth. This is vitally important because it has everything to do with your personal integrity.

Integrity

Webster defines integrity as uprightness of character; probity, soundness, an unimpaired state or honesty. Contrary to popular belief, integrity does not mean sticking to your personal code of conduct or adhering to what you decide is right or wrong. This is absolute madness, because every individual has his/her own belief, concept or precept as to what is right or wrong. If this were the case, the world would be in total chaos and it is not.

The reason why it is not, is because YHVH (GOD) established universal laws and principles that transcend an individual's or humanity's knowledge, capabilities, abilities, intelligence and understanding. Consequently, these laws and principles cannot be changed or altered by anyone. This is a good thing. It keeps some idiot or a "limped-brained" dictator from interfering with the natural order of all things.

Once you understand this, it is much easier to live a life filled with and controlled by personal integrity. When you live with integrity, you will succeed because you are opened and honest. Your life is uncomplicated and less stressful. You have no reason to lie and you have nothing to hide from anyone, at anytime, day or night. There is no better way to live or conduct your business affairs.

Why PayDotCom Is An Exceptional Marketplace For Affiliate Products & Services

2008-08-28T16:05:00.004-05:00

PayDotCom

If you are familiar with Clickbank.com (R), or even if you are not; but you want to make profits online, then you will want to examine PayDotCom.

While Clickbank is a great marketplace, PayDotCom is different in 3 areas that are essential to maximizing online income.

1. PayDotCom does not limit what you can market and/or sell.
2. There are few restrictions to selling products and/or services.
3. An Associate can earn commissions from PayDotCom and vendors...

This is great news about a great new service. PayDotCom is a new FREE marketplace where IMG.Ws Associates can sell any product they want. You can sell and/or market your own product, service or information and you can become an instant Affiliate for any item in their huge marketplace and you can join without any cost to you.

This site is going to revolutionize the Internet marketplace. PayDotCom is rapidly become the marketplace of choice for serious online marketers. Since opening an account is free, get yours now and see how much they offer...

Additional Advantages At PayDotCom include..

1. Getting paid for sharing the site with others.
2. Tools to customize your offering.
3. An advertising program to help get traffic to your site.

If you want a large number of affiliates selling your product/s for you, PayDotCom will allow you Free placement in their marketplace! If your product becomes one of the Top 25 products in its category, you will get Free advertising on the Blog Widget that is syndicated on thousands of sites world wide and get millions of impressions per month.

So why not get your FREE account now? I have provided a link your convenience. PayDotCom

Promote Your Website With Reciprocal Links

2008-04-16T01:50:00.006-05:00

What Is A Reciprocal Link

A reciprocal link is a mutual link between two objects, commonly between two websites to ensure mutual traffic. Since the inbound link is a very important factor when search engines decide the ranking of a website both in value and search result, a lot of webmaster use reciprocal links to get inbound links.

So, don't be surprised if you see a "partners" or "resources" page of a website that is full of links. There is a very special type of reciprocal link called a "3-ways-linking" or "multi-ways-linking", which works as "Site A" links to "Site B", "Site B" links to "Site C" and "Site C" links to "Site A".

How to Get Receiprocal Links

To get reciprocal links is very simple and below are 2 common methods:

First: Join a link exchange website and request a reciprocal link with another website. There are many very famous link exchange websites you can leverage, such as, build-reciprocal-links.com etc. These websites also have a functional that allows you to check whether your link has really been put on the other website.

Second: Add a "Link Exchange" page to your own website. If you have regular visitors to your website, and your website has informative or interesting content, you can request a link exchange from your visitors and build up reciprocal links. Some websites even have a website directory that stores websites they have reciprocal links with.

Is Reciprocal Linking Still Effective?

Site reciprocal linking is no longer effective and can actually accrue penalties toward your website/s. Google and other SE's (Search Engines) can easily find these pages and discount them. However, this does not mean all reciprocal linking is ineffective.

Google states on their "link schemes" page that "Excessive reciprocal links or excessive link exchanging ("Link to me and I'll link to you.")" is in violation of their Webmaster guidelines. Notice the word "excessive" being used twice in there.

This means that selective link exchanges between quality sites is not against their guidelines and and it still works! But if you have many websites, avoid tactics like "Site A" pointing to "Site B", "Site C", "Site D", and "Site B" points to "Site A", "Site C", "Site D", etc. This will be very easily captured by Google and treated as "excessive reciprocal linking".

What's the Most Effective Ways to Get High Quality Reciprocal Links?

There are 2 ways you can use:

The first method is to use 3-ways-linking or multi-ways-linking described above, and it is very difficult for Google to consider these methods excessive. If you have multiple websites, this is definitely the method you should use.

The second way is a contextual link exchange. The word here is a little bit new. Let me describe it a little bit here. Instead of simply putting a link to the other website, you put the link within the article you have written for your website. Links that appear within content are much more "natural" looking than sidebar and footer links. What's even more important is Google likes contextual links.

Successful Factors for Reciprocal Linking

In order to make sure you have a successful reciprocal links compaign when promoting your website/s, you should pay attention to these factors listed below:

Only exchange links with relevant websites. If your site is talking about web hosting, there is no need to exchange links with a website that is talking about games. Google will put a negative score to your site for irrelevant links.

Content is still the king when it comes to developing your website, no matter how many reciprocal links you have. If you cannot provide good content for online readers, all your effort will result in nothing.

Article by Ivy.Thai
Article Source: Webhostingclue.com

Phishing Scam Alert

2008-03-16T01:04:00.002-05:00

Types of Internet Banking Fraud

Nothing’s easier than online banking. Just log in, view your bills, pay them, check on other accounts, and so on. I mean, aside from my grandparents, who doesn’t use the internet to bank these days?

While it’s more secure than ever before, and in my opinion, much safer than the old-fashioned paper-bill method, you still have to keep an eye out for scammers and internet fraud types who are trying to get their hands on your money.

Phishing Scams

Chances are, you know all about these. Phishing scams or “spoofing scams” are not only pretty common, they’re probably the most insulting way thieves get their hands on your personal information. Why? Because you hand it right over to them.

In phishing scams, crooks send a mass email to every address they can find, and they look like they come from your bank. They then ask you to update your profile (personal account number, passwords, social security numbers, mom’s maiden name, birthday, etc.) Before you know it, all of it is in the hands of an internet fraud scammer.

You probably think this wouldn’t happen to you. But it’s not always that easy to spot an internet banking fraud scam. In some cases, good phishing scams can be really hard to discern from the real thing. There may be a graphic or logo from your bank on the email, or the website they link you to is so real looking, even you could be fooled. By the time they’re through, they have all the information needed to break into your account, open credit cards in your name, etc.

Protecting Yourself From Phishing Scams

Bank of America offers the award-winning SiteKeyTM tool, which shows you an image (chosen by you in advance), then asks you to enter another password before you get access to your account. That way, it’s easy to tell if you’re on a bogus site.

What if your bank doesn’t offer this kind of protection? Well, no legitimate bank would send an email asking you to update your personal information. So if you get one, you know it’s one of those phishing scams. Forward it to your bank or the Federal Trade Commission (FTC), mark it as “spam” in your mailbox, or just delete it.

Spyware and Viruses

Spyware and viruses are nasty little programs that are loaded on your computer without your knowledge (usually by clicking on shady-looking pop-up ads). Sometimes they destroy information on your computer. Other times, they bombard you with so many ads, that you want to toss your computer out the window.

Then there’s the spyware that just sits there quietly, disguised as a real application, collecting all your private information. While it’s not exactly like those phishing scams, this kind of internet fraud puts the same secret information into the hands of thieves.

So called "Trojan horses" are also a good way for internet fraud specialists to get their hands on your account. Often times, these are disguised as or embedded within harmless looking software (computer clock setting programs, weather alert software, etc.) But these creatures are just trying to get access to your private information. They can also come in the form of a stand-alone program like a game or a screensaver. So, what should you do? If you don’t have it already, get good anti-virus protection, anti-spywear, and a firewall for your home computer.

How’s Your Bank Helping with Internet Fraud?

Your bank should provide you with protection, too. After all, a good online banking fraud detection and prevention system is good for business. I’m not sure what kind of internet fraud protection your bank offers, but, Bank of America's Online Banking has:

1. Firewalls to help block unauthorized access by individuals or networks.

2. Encryption technology, like Secure Socket Layer (SSL), to help transmitted info stay between you and Bank of America.

3. Secure email via Online Banking Award-winning SiteKeyTM service to help keep the wrong people out of your accounts.

Other Ways to Battle Internet Fraud

The best thing about banking online is how quickly you can access your accounts. Here are some ways you can use it to help cut down on internet banking fraud:

1. Go online often and check your account activity. This will help you detect internet fraud and identity theft almost instantly.

2. Set up email alerts – some banks give you the option to get alerts if your account drops below a certain amount. Then you’ll know if someone’s been messing with your account .

3. If you can, switch to online statements and electronic bills (e-bills) instead of mailed paper statements. This could help cut the risk of mail fraud.

Despite all the fancy internet fraud measures out there, the best fraud detection and prevention system is you. Bottom line is – you control the information you give out – and you’re the person who protects it. Keep all your personal or account information in a safe place, and don’t give it to anyone you don’t trust completely. When it comes to internet banking fraud and phishing scams, it’s good to be a skeptic.

Brit Hall is a freelance writer – and Bank of America customer – who writes articles for young adults about managing expenses, eliminating debt, and other personal finance issues.

Article Source: http://EzineArticles.com/?expert=Brit_Hall

Why Smut & Porn Peddlers Are Losers

2008-01-30T01:48:00.017-05:00

Recently, we have been receiving hundreds of emails from porn and smut peddlers from around the world. These poor, misinformed and misguided individuals have no idea what they are doing to themselves.

There is no honor, reward, virtue, glory or success in demeaning women, yourself or others. Smut and porn are degrading and those that peddle them are degrading themselves.

Even those that peddle smut and porn must feel dirty, low, despicable and ashamed. If this were not true, why do they use phony names, locations and pirated email addresses and domains?

Plus, the life and times of those in the porn industry is one of pain and tragedy. Those that put money above principle always lose. All the material acquisition, products or services this world has to offer will not change this reality.

Neither will one's culture or his/her society's lack of moral standards. 6,000 years of recorded history proves this fact. So why lower your personal standards and slide into self destruction? It's not worth it.

To Your Continued Success In 2008

2007-12-31T23:01:00.000-05:00

As another year (2007) counts down to the new (2008), all of us at Independent Marketing Group would like to thank all our Associates (active and inactive) for joining our organization.

Our goal for 2008, is to become bigger and better than we were in 2007. We want all our Associates around the world to live long and prosper; not only in 2007 and in 2008, but for each everyday of your life on earth.

May GOD (YHVH) continue to bless us, you and your families and our businesses, so that we may be a blessing to many; not only in our respective countries, but to others wherever they may be.

How To Get More Hits To Your Website

2007-11-30T15:26:00.008-05:00

Website Traffic Generation Tips

By: Mike Leinweber

You need to attract people to your website if you want your site to become successful. Website traffic is the technical term for the number of people who visit your website. Obviously, the more traffic your site attracts, the more successful your website will be.

Website traffic can be improved by simply considering several important things. First and foremost, you will need to have a website that people will want to see.

Hence, it is important to understand your targeted traffic.

Who is your targeted audience? Once you know that, start building a website with good attractive content. People will then be more likely to visit your site. The originality of your website is a major factor in determining the amount of website traffic that it will attract. You are not very likely to get traffic if your site doesn't offer something that other sites don't offer. You are more likely to get website traffic if your site is unique in some way and provides something that cannot be provided anywhere else.

A third suggestion would be to keep your web site up to date. You need the data on your web site to be current and relevant. This means writing material which won't get dated, or adding items constantly to keep it fresh. Both strategies are actually a good idea, because you want to have return traffic as well as new customers. The best strategy to keep visitors coming back is to continually update the site news so that there is always something new to read each time.

Another thing you need to do is make your site easily accessible. Keep in mind the keywords that people will search for. If you use these, it will be easy for other people to find your site. If there are links to your site on other sites, people can find your site that way.

Building a website should be worth your while, as long as you're going to the trouble. The number of people visiting your site will increase by simply following these few tips. This is the way to spread your message effectively.

If you're planning to start a new website, one thing to ask yourself is how you will attract visitors to your site. The term for the number of people who visit your site is website traffic. For a number of reasons, it is good to maintain a high traffic site. Think about who your targeted traffic is that you want to draw to your site. Consider your audience. Who's on the other side of that computer screen? The originality of your website is another factor to consider if you want to get traffic. Quality content goes a long way in getting people to visit your site.

For IMG.Ws Associates that market online, why not visit Mike at Click Cafe. Click Cafe's URL is http://www.clickcafe.biz/

How To Avoid The Google Slap

2007-10-01T20:45:00.001-05:00

IMG.Ws Associates don't stoop to less than honorable methods and/or means to market and/or sell your product/s, service/s and/or information. When you try to beat or cheat the public, you will always lose. There is a reason for this. People want to do business with people they can trust.

When you use unscrupulous means to market or sell you are telling everyone you are untrustworthy, unethical, unreliable and have a criminal mentality; rather than a business mentality.

On our web pages, we always combine ads and content. Because of our marketing philosophy, we do not use adwords or any other Internet based marketing service.

We build our markets, the old fashioned way - By Hard Work. We want you to succeed online the right way. Don't be afraid of WORK. Honor your commitments and do what is right all the time. In the long run, you will win. The following email we received from Mike Leinweber, will help you avoid problems with Google and any other online marketing service.

Avoid Problems
By:
Mike Leinweber

The Google Slap: It's become one of the most dreaded phrases in an Internet advertiser's vocabulary. Google charges high premiums for links which lead to sites with low or no content. The price is determined by a quality score, so if your site is simply a list of links with no content, or poor content obviously thrown together to avoid high prices, you'll be paying through the nose for those clicks - up to $10 in some cases.

This recent attempt to improve the quality of links has many advertisers wondering how to avoid the Google Slap. To work around the Google Slap without losing hard-earned cash, improve the quality score of your website by adding content. To avoid frustrating visitors to your website, the additional content should pertain to the links on your website. A word soup of keywords and meaningless fluff is not adding value. Instead, content must be relevant, compelling, and preferably unique. Users who are rewarded for visiting your site, are more likely to return again and again.

If you have advertising and content combined on your site you will be considered in violation of Google's terms, so it is very important to separate the two. You may require an email address prior to allowing full access to your site, how to avoid the Google Slap in this case is the provision of preview content, which allows the user to know what providing their email address will get for them.

Another way to improve your rank on Google is to place links to your page on popular websites, thereby increasing the number of visitors to your own site. When doing this, by mindful about how to avoid the google slap, which can happen if you link to ad-only web pages. A wonderful way to avoid the Google Slap would be to place a link to your page on a place like a traffic exchange. Having problems with using google?

That is not uncommon for those just getting started with online advertising. Becoming well acquainted with Google's terms of service is crucial, because it will allow you to avoid unexpected advertising costs while taking advantage of the moneymaking opportunities that internet marketing provides. The internet is full of sites claiming that they can tell you how to avoid the google slap.

However, simply acquainting yourself with google's terms and conditions is the best first step. For anyone trying to run a lucrative online business by advertising on Google, learning these basic rules is well worth the time and effort. Google charges high premiums for links, which lead to sites with low or no content. This recent attempt to improve the quality of links has many advertisers wondering how to avoid the google slap.

So how do you workaround to the Google Slap without sacrificing your hard-earned cash? Participation in link exchanges can also improve your google rankings. Trading links with high traffic websites can increase traffic to your website. Avoid linking to pages with just advertisements but no real content. The beginner may have some problems with using google. But if you obey google's rules and regulations, you will not be loosing money.

To get more exposure for your product/s, service/s and/or information, why not try Mike's Traffic Exchange - Clickcafe.Biz

Understanding Marketing

2007-09-19T17:15:00.000-05:00

In previous posts, you learned that businesses are established in order to satisfy a need or a want. It does that by producing a good or a service for a group of people whom we call a target market.

For profit oriented organizations, it is essential that you produce or have access to sufficient quantities of the product so as to meet the product or good cost of production and earn a reasonable profit.

If this can not be done, the business will suffer and, ultimately, will not survive.

What Is Marketing?

The process of raising people's awareness for your product, service or information through proper strategies to enable them to buy it, in exchange of, usually, cash or credit that will provide a profit for you, is the essence of Marketing. For non-profit organizations, the objective of the exchange is not to gain profit, but to obtain customer satisfaction.

Marketing comes from the word "Market."

A ‘Market’ is "a group of potential customers with similar needs who are willing to exchange something of value for the various goods and/or services you are offering." For a more detailed discussion of Markets and Marketing go back to the Information Warehouse and review your Effective Sales, Sponsoring & Recruiting Market. Click here to review.

This means that "Marketing" is a process by which two groups of people (the customers and the sellers) who have needs to be satisfied, are willing to try to satisfy those needs by exchanging products (goods or services), ideas and/or information for monetary or non-monetary returns that include monetary or non-monetary profit. This can be done face-to-face at some physical location (or through someone in the middle) that links buyers and sellers living apart.

The Five Concepts Of Marketing

In order to carry out your marketing activities, which are needed to achieve the desired exchanges with the target market, you have several alternative concepts that can help guide your activities: The production concept, the product concept, the selling concept, the marketing concept, and the societal marketing concept.

These concepts have developed throughout the years in parallel with the continuous development in the concept of business itself. They still hold as optional strategies that you can use at any time depending on the marketing situation you are encountering.

The Production Concept

This concept holds that consumers will favor those products that are widely available and low in cost.

The Product Concept

This concept holds that consumers will favor those products that offer the most quality, performance, or innovative features. Both of the above concepts are old ones. They were developed at a time when companies focused on the production of a few specific products, if not only one. Management would think in the following way, "If we can make it, it will sell." Or, they might say "How could they (customers) know what they want before they see the product?"

The Selling Concept

This concept holds that consumers, if left alone, will ordinarily not buy enough of the organization’s products. By 1930, mass production was under way and companies had more production capabilities. Competition started to appear stronger than before. Companies now had the ability to produce similar but cheaper products.

To answer the problem of how to beat the competition and win more and more customers, was resolved in the adoption of the selling concept where more emphasis was placed on selling the product (no matter how) by undergoing aggressive selling and promotion efforts.

The Marketing Concept

This concept holds that the key to achieving organizational goals consists of being more effective than competitors in integrating marketing activities toward determining and satisfying the needs and wants of target markets.

This concept started a new era of understanding marketing and business. It involved, for the first time, customers. Entrepreneurs (including marketing ones) have started to realize the importance of knowing what consumers think and what their wishes are (in tems of their products).

Rather than making whatever product/s that are easy to produce, or getting stuck on one product without taking into consideration customers' needs, entrepreneurs have now started to incorporate the needs of their customers in their daily business decision making.

Marketing activities have now started to revolve around its newest focus: the customer. This new marketing concept is now based on four main ideas: The target market, customer needs, integrated marketing, and profitability.

The Societal Marketing Concept

This concept holds that the organization’s task is to determine the needs, wants and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances consumer's and the society's well-being.

This is the fifth and the newest concept of marketing. It focuses on the well-being of the individual and the society by taking them into consideration when marketing activities and efforts are being made. It calls for a balance between the company's profits, customer satisfaction, and society's interest.

What Is A Product?

From previous posts, you learned that products are offered by organizations to satisfy certain needs or wants of customers. Products can be physical and tangible (seen and touched) items called "goods," or, they can be virtual (generated by computerized or electronic means) or intangible (can not be seen and touched) items such as "services, or it can be a combination of both.

Products that are considered "goods" can be stored and produced away from the customer; while those that are considered "services" can not be stored and they are often produced in the presence of a customer. The United Arab Emirates is an open market. It contains local and international products. Each product must have a specific target market that it is aimed at.

ATarget Market is a group of customers who are segmented from the total population due to the similar characteristics, buying habits and behavior and whom the company wishes to contact regarding the product.

The Marketing Mix

Your marketing mix will always involve making decisions concerning the 4 Ps - Product, Promotion, Price and Place of introducting products, services and/or information to the general public.

First: You have to make decisions on the Product: The decisions you have to make here should reflect the needs of the targeted group. What are you offering your customers and in what shape or form are you offering it?

Second: You have to make decisions on Promotion: The decisions you have to make here are concerned with how and with which methods you are going to tell your potential customers and your target market about your product. Promotion includes:

A. Personal Selling

B. Word of Mouth

C. Mass Selling (Publicity and Advertising)

D. Sales Promotion

You will have to make promotional decisions on whether you want to use one kind of promotion or a blend of more than one.

Following is a brief description of each tool:

A: Personal Selling: Personal selling is a very costly tool to promote your product but in some types of businesses it is the most important one. It involves direct communication between sellers and potential customers in the form of a telephone interview or face-to-face meeting.

B: Word of Mouth: Word of Mouth is based on the reputation of your product and how people perceive it to be. Word of mouth is what people tell each other and talk amongst themselves about your product. It is free of charge but you can not rely on it on its own. A bad quality product or a company with a bad reputation can be destroyed by the word of mouth of its potential buyers, even before it is officially introduced into the market.

C: Mass Selling: Mass Selling is the means to communicate with a large number of potential customers at the same time and it consists of: Advertising & Publicity; Advertising is a "paid form of nonpersonal presentation of ideas, goods or services by an identified sponsor," while Publicity is unpaid.

D: Sales Promotion: Sales Promotion involves the use of leaflets, brochures, coupons, signs, special offers, discounts, and samples, etc., It is important to realize that the best way to promote your product is to choose a Promotional Mix (a combination of more than one promotional tool) that best suits your potential customers, your own promotional budget and the availability of enough resources.

Third: You have to make decisions on Price: The decision you have to make here is: what is the right price for this product?

Finally: You have to make decisions on the Place: The decisions you have to make here should reflect how you are going to provide the product to the target market. You have to deliver the product at the appropriate time and location keeping its quality intact.

Every IMG.Ws Associate, in your effort to develop a marketing strategy, has to design a specific Marketing Mix for the targeted customers you are seeking. To do this, you have to develop a product or have access to a product, service or information that is appealing to a certain target group.

Then you must find a way to deliver your product, service or information and reach your group’s place. You can let your targeted customers know about your product, service or information by using one or more of the promotional tools discussed in this blog and, last but not least, a price will have to be set to reflect the buying ability of the target market.

As an IMG.Ws Associate, the marketing strategy of your business; either online or off line, should reflect the decisions you have made concerning the Marketing Mix that best represents you, your company and product or service to the market you have identified that needs, wants or you can use what you have to offer.

Understanding Maslow's Heirarcy Of Needs

2007-08-25T12:48:00.000-05:00

Maslow's "Heirarchy of Needs" was essentially developed from a paper written by Abraham Maslow in 1943 entitled: "A Theory of Human Motivation".

It was partly based on concepts and ideas from Kurt Goldstein's organismic theory of personality. Maslow eventually expanded his observations or conceptualizations to include what he learned from studying innate curiosity that is present in the vast majority of human beings.

Even though Maslow's "Heirarchy of Needs" has been largely debunked over the years, it is still being used, because many believe it is true.

In fact, it is the basic underpinning of business developmental philosophy within the highest levels of the world's largest and leading corporations. As an entrepreneur or small business owner, you are also at the highest level of management within your enterprise. Therefore, understanding Maslow's "Heirarchy of Needs", should help you develop a more comprehensive and realistic business and self management philosophy.

The reason why we have included Maslow's work in our monthly blog series is because you may have been exposed to Maslow's philosophy without even realizing it. As stated previously, the fundamental principles described in Maslow's "Heirarchy of Needs" is still widely used throughout the Western world and the global business community. You can review Maslow's "Heirarchy of Needs" at Wikipedia.Org .

Since many in the academic, business and government community believe motivation is an internal process through which human wants, needs and desires are satisfied, it is important to know what systemic process is being used to encourage self motivation.

When given a certain job, one is expected to do the best he/she could. Unfortunately, people vary in the way they perform their duties. Some are more willing to do a good job than others. Some are more encouraged to produce a quality work than others.

Understanding how to make people work at their best, how to motivate them, has always been a challenge. In business, motivated employees are key links to improved product quality that results in greater productivity and higher levels of customer satisfaction.

From a business perspective, there are many reasons why people work. They all stem from the fact that people have so many differing needs that need to be satisfied and fulfilled. People work to satisfy those needs, or some of them, through a hierarchical process that determines, according to Maslow, which needs are considered more important than others. Below is an overview of Maslow's "Heirarchy of Needs".

Maslow categorized human needs into five kinds:

Physiological

Safety

Social

Self-esteem (Ego) and...

Self- Actualization.Self Actualization

Maslow's Hierarchy of Needs

According to this theory, every need becomes active or aroused only when the lower need is reasonably satisfied. Following is a brief description of each level of needs:

Physiological Needs: The lowest level in Maslow's hierarchy. It contains the basic needs for food, drink, shelter and rest. Once these needs are satisfied, they no longer motivate the person's behavior.

Safety Needs: The next higher level needs become the ones that motivate. These are the needs for protection against danger or deprivation and the need for security.

Social Needs: These needs will become motivators once the physiological and safety needs are reasonably satisfied. These are the needs for affiliation, friendship, belonging and giving and receiving affection.

Self-Esteem Needs (Ego): These are the needs that people have for self-confidence, independence, achievement, recognition, and appreciation.

Finally, Self-Actualization Needs: These needs are the highest level of needs in Maslow's hierarchy. They begin to motivate the person's behavior only after all the previous levels have been reasonably satisfied. This level is about the need to become someone you know you are capable of becoming. And the need that motivates you to do special things. The needs at this level are rarely satisfied as you always aspire for new things.

The Significance of Maslow's Hierarchy

People's needs are important to know because it is an unsatisfied need that creates motivation. People's needs are so different and it is vital to identify those ones that are not satisfied, if motivation is sought.

As businesses become more aware of the importance of motivation, new methods are introduced by these businesses to take into account the needs of employees to enjoy work, display their creativity and feel a sense of achievement and responsibility.

Many theorists argue that designing jobs with workers' needs in mind will increase quality, productivity and will reduce absenteeism, turnover, and production cost. Job enlargement, job rotation, job enrichment and team working are examples of such job design methods that incorporate employees' needs.

What is currently motivating you to build and develop your business? What motivated you to become an IMG.Ws Associate? It may be some of these needs as expressed by Maslow, or you may have entirely different reasons for doing what you are doing to increase your income or improve your lifestyle.

Answers to these questions are important for two reasons:

1. Right reasons or good reasons almost always lead to success and personal growth, even if you fail initially.

2. Wrong reasons or bad reasons almost always lead to failure and personal depravity.

That old adage "Know Thyself" is still true..

Understanding Business Management

2007-07-27T17:12:00.000-05:00

Previously, we identified a lack of business management skills as one of the reasons why so many fail in home based businesses. In this post we are going to identify some of the key elements of effective business management.

In order to save time and provide our Associates with the best possible information on this topic, we are going to use a course written by Omar A Badran on business fundamentals.

Since there are so many people that would like to own and operate a traditional business, we have chosen his course because of its simplicity.

We are not going to include illustrations or graphics because we can not accurately reproduce them and the text editor at this blog does not allow bitmap reproductions. In addition, they would take up unnecessary space.

Lets begin. Any business can not operate without people. These people, whom we call employees, could be either part of the Management team (Managerial employees) or part of the working force (Non-managerial employees).

All managerial employees perform basic functions. The five management functions are Planning, Organizing, Staffing, Leading (or Directing) and Controlling. It is useful to classify management work into these five functions as they provide us with an organized way to describe many of the important activities they do.

Planning - The management function that involves setting goals and deciding on which methods to use to achieving them.

Organizing - The management function that involves arranging the resources of the business in such a way that its activities systematically contribute to the business's goals.

Staffing - The management function that involves recruiting, selecting, appraising, training and developing employees.

Leading (Directing) - The management function that involves providing the motivation and leadership that is necessary for ensuring that the firm's employees do their jobs and accomplish their goals.

Controlling - The management function that involves ensuring that activities are providing the planned results.

Managers, therefore, are involved in certain activities, associated with each function, which could be identified as follows:

Planning:

Setting goals.

Deciding for the future what is needed and what might happen.

Making decisions on the best methods to use to accomplish certain tasks or goals.

Identifying what steps, and how many steps, are needed to do something.

Organizing:

Delegating some of their work to other employees.

Giving each employee a distinct task to do.

Coordinating between departments and between people.

Staffing:

Recruiting or helping in recruiting employees to the organization.

Selecting the right person for the right job.

Appraising their employees' performance within a period of time.

Providing the right guidance and environment to help employees in their career development.

Designing and providing training sessions and workshops the employees to help them acquire new skills and to update their existing knowledge.

Orienting the employees about the organization (Who is who, location of departments, job information, policies, regulations and special instructions of how to do certain tasks.

Leading (Directing):

Using different styles of leadership to direct their employees to do the required work.

Guiding their employees, speaking on their behalf, and setting good example.

Motivating their employees to do their work.

Handling grievances and conflict between employees.

Controlling:

Designing control systems to ensure that employees are doing their jobs as expected and that their work behavior is acceptable.

Setting standards of work to know how exactly one has to do one's work.

Observing employees' work.

Measuring employees' work performance.

Meeting with employees to see how work and performance could be improved.

In order for any business to function, it needs an internal structure that shows who is in charge, who makes decisions, who carries out the decisions and how decisions and information are communicated. The structure will establish the formal relationship between the people who will be working together within the business.

Knowing the answers to all four questions above would provide a clear idea about the relationship between the employees (Managerial and non-managerial) and between the different departments (the different areas of specialization’s) that are existing within a particular organization.

In order to clearly see this formal relationship, and to see how the business is organized, one could represent this formal structure by means of a simple diagram called an organizational chart.

Each business (or organization) has its own specific structure. As the relationship between people and/or departments differs from business to business due to the different nature and culture of each business, hence the existence of different graphical representations or different organizational charts.

An organizational chart provides an easy way to understand the structure of a business. You will discover that in organizations, fewer people are found at the top, representing top management and middle management, while the more you travel downwards, the larger the numbers of employees are.

The more levels found in an organizational chart, the greater the height of the chart. Such organization is a tall organization. A flat organization is one with much lesser organizational levels, probably one or two only.

In general, the greater the height of the organizational chart, the smaller the spans of control of its managers. The span of control refers to the number of individuals a manager supervises.

Establishing departments in organizations is the most common method of establishing formal relationships between individuals. Establishing departments, also known as Departmentation or departmentalization, could be done in different ways depending on the most suitable structure design the Management of the organization thinks would best help in achieving organizational objectives/goals.

Three such ways to establishing departments are by Function, Geography and by Product.

By Function:

Departments here are established to perform specific tasks. There are six basic business functions that organizations could do: Personnel (or currently known as human resource management), Finance, Purchasing, Production, Marketing(including Sales) and Research & Development.

By Geography (Territory):

Departments can be established according to the location in which business is done (i.e. according to the geographical market area).

By Product:

Departments can be established according to the goods and services produced especially if the business finds it difficult to coordinate between the many different kinds of services and business functions.

Next - Maslow's Heirarchy of Needs

Falling For The Work Smart Not Hard MythThe Number 10 Reason Why So Many Fail In Home Businesses

2007-06-24T05:38:00.000-05:00

The biggest myth circulating in the business community today on and off the Internet is this notion of working smart not hard. In modern technological and industrialized societies people rarely work hard when compared to societies that have little or no industrial or technological development.

In their misguided and uninformed attempt to amass millions by working smarter not harder, thousands of business-minded individuals began to believe that working smarter meant using more technological aids. Others, began to believe working smarter meant cutting corners, reducing learning curves or entering into a battle of wits with potential customers.

A small, but growing, number began to believe working smarter not harder meant scamming potential entrepreneurs with pyramid schemes, junk moneymaking programs or crash and burn business ventures that were designed not to last. Others began scamming their customers.

Naturally, some of these people earned some money, but in the end they all eventually failed. Well, you ask, "What does working smarter not harder really mean?" It means you have to grow intellectually, psychologically, spiritually, emotionally and sometimes physically to meet whatever challenge you are confronting. This translates back into that four letter word no one likes or wants to hear...work.

Working smarter also means you have to grow in knowledge, wisdom and understanding in order to succeed in your endeavor. For some this means using more technological aids to help their business/es grow. For most, it means solving problems for others. A select few will have to use their ingenuity to design and develop new products and/or services.

For others it will mean replacing old concepts and procedures with new methods and/or techniques in order to realize greater profits or save more time or minimize physical or intellectual effort. Many will need to gain greater understanding of their market, market trends and/or the needs, wants, or desires of a targeted group of people. All this requires work and when you engage in this kind of work professionally or personally, you are truly working smarter not harder.

Part IV: Principles That Can Help Your Personal Growth And Development

2007-05-04T16:38:00.000-05:00

5 Principles of Attraction for the Entrepreneur

By: Katie Mattson

Some things come to us naturally. For instance, breathing is habitual, eating is a necessity and sleeping is a needed rejuvenation from a hard day. We seldom think about how we perform these activities. For most, they are effortless.

Similarly, each of the Principles of Attraction could be accessed with lucid, internal reflection. Fortunately, with our busy lifestyles, others have helped us by sharing them in cohesive thoughts.

In starting, or maintaining, a business they can be used to propel us forward. All in all, there are 28 Principles of Attraction (Copyright © 2005 by Coach U. Inc. www.coachu.com) available for you to utilize in demanding a fantastic future.

Below you will find five to begin working with. Keep in mind that these start in your personal life first and then spill over into the business world. Unless they are well practiced and ingrained into who you are, they will never translate successfully or authentically in business. Creating a vision is the first principle of attraction for the Entrepreneur.

Principle #1:

Creating a vision allows you to see what is coming, which means you don’t need to create a future

Instead you are creating an intention and becoming really clear about what you want and how to get it. The theory behind this is that once you state your intention, it begins to manifest itself.

Michael Gerber, author of The E-Myth, argues that this is the most important step. His book outlines the importance of knowing what you want and the type of lifestyle you want to create. From there, he suggests you build your business to fit your ideal lifestyle before your life has no choice but to surrender to your business needs. Sounds like a good plan, right?

Remember to have a big vision. Michelangelo says: "The greater danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it." You deserve the best this world has to offer. The question is – will you be courageous enough to make it happen?

In order to follow your vision, you have to be committed. When you work toward what you really want, you are far more likely to achieve your goals. If you find yourself missing the mark, take ownership. Stop making excuses and stop blaming other people. Look inside, evaluate if you really want it and then figure out what you need to do to get it. Our second principle is about how to get past the hurdles that pop up along the way.

Principle #2:

See how perfect the present really is…even when it clearly is not

Some days you just can't win and everything seems to go wrong. Imagine this: you wake up to a seemingly normal day until your shower is cold, your coffee doesn't taste right, your dog is pulling the stuffing out of one of your couch cushions and your car dies on the way to work. Perfect moments, huh? Admittedly, sometimes it is hard to see our lessons.

One wise business owner once shared that they thought these moments served as the Universe testing our commitment to our goals. By forcing us to stop and face reality instead of barreling forward uninhibited towards our goals, we have to re-evaluate if we really want it bad enough to keep going. Each moment serves as a lesson and it is up to us whether we listen or not.

Jack Canfield, author of The Success Principles and co-author of the Chicken Soup for the Soul series, came up with this equation for success: Event + Reaction = Outcome. Depending on your reaction to a particular event determines your outcome. You can choose to let an unfortunate incident ruin your day, or you can learn your lesson from it and go on with your day unaffected. Maybe it serves as a reminder that you need to slow down, maybe it's a reminder to get organized or to be more patient. Whatever the lesson, listen up and make the most of it!

Principle #3:

Become irresistibly attractive to yourself

By living authentically according to your purpose, your vision and your choices, you become a magnet for others who have similar viewpoints. Personally, this means you surround yourself with people who understand you and can help you fulfill your needs. In business, this means you are attracting your ideal clients.

Have you ever thought about your ideal client? What if you were working with people everyday that you loved working with? It can happen! By knowing yourself and what type of people you enjoy being around and work best with, you can start attracting those personality types to you. Try to decipher whom you know that inspires and challenges you. Seek out those types as you move forward.

We tend to attract people who are similar to ourselves, who make us feel safe. Remember to add some to your list who really challenge you as well. Once you are comfortable in your own confidence, you will exude a personality that people want to be around. Soon, you can't help but draw others in who want to be around you! Once you've become irresistibly attractive to yourself, then you can market your talents shamelessly.

Principle #4:

Market your Talents Shamelessly

Take a moment and write down 2 talents that you are most proud of. What made those two come to mind immediately? How can you (or do you?) utilize those skills each day personally and professionally?

Whether we are selling a service or a product, most of the time we are really selling ourselves. As we are the face and the voice, our customers must relate to us. If you are embarrassed or unclear about your true talents, you can’t sell them personally or professionally. Once you are clear about your skills, you can use them to your advantage.

We each have a challenge everyday to be our best. Often, we don’t measure up. Be it fear that we are not important enough, that we don’t deserve it, or that someone will say the dreaded word “no” to us, we are afraid to be brilliant. If we choose to allow this fear to take over, we do a disservice to ourselves and to others.

By making that choice, you deprive the world of knowing how truly amazing you are and what a truly amazing product you have to offer. If you don’t feel that way about your product, perhaps you are selling the wrong thing! Our final and most important principle is to eliminate delay.

Principle #5:

Eliminate Delay - Time is expensive

"I believe life is constantly testing us for our level of commitment, and life's greatest rewards are reserved for those who demonstrate a never-ending commitment to act until they achieve. This level of resolve can move mountains, but it must be constant and consistent. As simplistic as this may sound, it is still the common denominator separating those who live their dreams from those who live in regret." -Tony Robbins

All of your yesterdays have past and tomorrow might not exist, so why waste today? Start with the thing you fear most. By tackling the big objects first, you free up your mind (and your nerves) for more opportunity. Often, the fearful tasks are not as bad as the imagination creates them to be.

It’s also important to take care of any little tasks that you are tolerating. Each day those tiny “need-to-do” tasks take up room in your mind. Creating an abundance of time by clearing out the small tasks allows for more freedom and less stress. Be intentional about taking care of things as they come up.

Once you have more time, you can dream up bigger goals to add to your vision. This brings us back to Principle number one, which will continue to grow and change. Don’t waste any more of the time you have to market your talents and show the world what you have to offer. Dream big, don’t let your head get in the way and create time to fully go after everything you want. You deserve it!

Katie Mattson is the owner and professional coach of Momentum Coaching. Acting as a catalyst, Katie helps her clients create awareness and motivation. She works with individuals and small groups clarify their vision and goals, have confidence to face their fears and strengthen their core abilities to go after what they want in life.

For more information, to request a complimentary sample session, or to sign up for her FREE newsletter, visit http://www.energizeyourmoment.com.

Article Source: http://EzineArticles.com/?expert=Katie_Mattson

Part III: Principles That Can Help Your Personal Growth And Development

2007-05-04T14:58:00.000-05:00

You might not want to change the world, but the following principles can go a long way toward changing your life and improving the effectiveness of your business.

7 Leadership Principles That Can Change the World

By: Steve Farmer

There are seven universal principles at work behind every choice, every interaction, every word that is said and every action that is taken. Understanding these underlying principles will help you grow and prosper as a leader and as a person.

1. Fairness

Fairness is a principle that's understood by children everywhere, but as we grow up, we each may develop our own individual concept of what is and isn't fair. On your team, there needs to be a common understanding of fairness, and it needs to be defined, communicated and demonstrated by you as the leader every day.

When you make decisions, be open and honest with your team about how they were made and why. People may be resentful or mistrusting of decisions that have been handed down arbitrarily or without input and explanation.

2. Honesty, Integrity and Trust

The people on your team want and need to trust you. They want to know that you've given them all of the facts and that nothing is being hidden from them. The way to gain that trust is by being honest and living with integrity.

If you meet this need for them, you'll gain their trust, understanding and faith. This can't be accomplished by what you say; it needs to be proven by how you live. When you do make a mistake or a bad decision, disclose it. Don't blame someone else, lie or pretend it didn't happen. Be honest about it and move forward.

3. Potential

Everyone is capable of being and doing more than they are now. Everyone on your team - whether they're a rookie or a subject matter expert - needs to feel that you see his or her potential to grow, acquire new skills and develop.

People look to a leader to evoke that from them, inspiring and allowing them to grow, evolve and fulfill their potential so they're constantly improving and learning new things. Don't restrict their growth by assuming they'll adhere to your predictions of how they'll act, think or talk.

See each person's potential and not their limitations. Assume they're growing and evolving all the time, and this will empower them to grow into the next phase of their development, instead of stagnating where they are.

4. Growth

When you're tuned in to each individual's potential for growth and change, you can help that along, actively supporting the new skills they have acquired that will fulfill their potential. You can accelerate their growth by offering them concrete opportunities such as training and upgrading of skills or connecting them to a business coach or mentor. Growth will occur through both positive and negative experiences, so encourage your team members to try new things and to learn and grow even through failure and mistakes.

5. Respect and Dignity

Respect is difficult to earn and easy to lose. Adopt the "golden rule" – treat people how you want to be treated. Treat each team member with respect and dignity for who they are and for the work that they're doing. Recognize and embrace their differences and diversity.

Earn respect by acting with dignity and showing that you have respect for yourself. Be a role model and hold yourself to a higher standard on a daily basis. Reward people in public and correct them in private. This will protect their dignity and reinforce that they can take risks. They'll know that if they do make a mistake or fail they won't be publicly disgraced for it.

6. Service

"For he that is least among you all, the same shall be great" Luke, 9:48. A good leader not only leads the group, he or she is also a servant to the group - a champion for their cause; someone in their corner that will back them up, support them and mentor them.

It's about not just being a figurehead leader, but being of service, working WITH the team and meeting their needs. Examples include making sure they have the equipment they need to fulfill their roles or helping them to cut through the red tape of bureaucracy.

In his book, "The Seven Habits of Highly Effective People", Stephen Covey advocates that you "seek to understand rather than be understood". Aim to understand the needs of your team members, and to serve them instead of just leading them.

The leader has to create the sense of a team or a family, adopting the mentality that, "We succeed or fail as a team". Leaders who don't understand this are the ones who take the credit when things are good and blame others when things are bad.

In difficult times, teams need to have a leader they can rely on to act as their champion. It is the leader's job to wear the target and shield the team if they come under fire. That may mean taking ultimate responsibility for a failure or mistake, or fighting to keep funds or people.

When the outside world is taking shots at the project, or if there are roadblocks to the project, it's the leader's job to shelter the team, take the shots and get through the roadblocks, so the team can focus on getting the job done, and not get distracted by these outside challenges.

7. Quality

"On my Honor I will do my best". Understand that people want to do their best and put out a good product, no one shows up at work to screw up. As a leader, strive to always exemplify that, "quality is job one".

Establish a culture where going above and beyond expectations is the standard; not just for the products or services you create and deliver, but for how you live and work. "Walk the walk", and exemplify this standard in how YOU live and work, and also in how you lead. Don't cut any corners. Always doing your best is a SACRED PLEDGE that you make to your team.

By recognizing and nurturing these seven universal principles, you'll capture the hearts and minds of everyone that you interact with. We are all looking to have the universal principles of Fairness, Honesty, Potential, Growth, Respect, Service and Quality fulfilled in our lives. If you can fulfill them for your team members, you'll connect at a deep level.

You can achieve anything together if you can connect at this basic human level, and your team will work harder for you when they feel that connection. And vice-versa, you'll connect and feel supported by your team if you recognize these needs in them and in yourself.

Steve Farmer is a leader in the field of Coaching. As a skilled professional coach, inspirational speaker and author he brings the power of individual coaching to everyday living. In our frequently over stressed and under involved society, he empowers individuals to follow their dreams, achieve more in their current careers, and maintain a balance between their personal and professional lives.

A busy entrepreneur himself, Steve understands the many demands and challenges facing today's busy adults. He also knows that amidst the chaos, people sometimes need support in maintaining both their sanity and a balanced life. With his innate listening and problem-solving gifts, Steve helps individuals find solutions to their difficult problems.

Whether through one-on-one coaching, workshops, courses or keynote addresses, he helps people to better develop their personal talents and skills so that their journey to success and happiness is easier, more rewarding and less frustrating.

Learn more about steve at his website http://www.innovations4life.com

Article Source: http://EzineArticles.com/?expert=Steve_Farmer

Part II: Principles That Can Help Your Personal Growth And Development

2007-05-04T10:52:00.000-05:00

In Part II of our series on principles that can help your personal growth and development, we found an article that will help you you realize the importance of your mental and emotional health.

9 Principles To Live By - To Be Mentally And Emotionally Strong!

By Lucy Wong Moi

Here are 9 principles of purposeful living. We ought to know what are best for us by growing instead of just getting by. Listen first before answering, worry less, fear not, let the Divine's will be done, not us.

Do not take problems to bed, do not wallow in self-pity and count our blessings that all of us have plenty.

[1] You should not worry, for worry is the most unproductive of all human activities.

Worry is a negative state of mind which deals with the same problem over and over again, yet nothing is solved.

[2] You should not be fearful, for most of the things we fear never come to pass.

Fear is the opposite of confidence. It is also another negative emotion where it deals with uncertainty and loses heart easily. How can one win when one feels defeated even before the game has started?

[3] You should not cross bridges before you get to them, for no one yet has succeeded in accomplishing this. Deal with each problem as it comes, you can handle only one at a time anyway.

Let God's will be done, not ours. What will happen will happen for a good cause. One cannot deal with unseen problems though one can learn to troubleshoot.

[4] You should not take problems to bed with you for they make very poor bedfellows.

Problems are not solved when one go to sleep, be rested proper to have our energies and spirits renewed to stand tall to face all challenges the next day..

[5] You should not borrow other people's problems. They can take better care of them than you can.

There are numerous other people's problems beyond one's expectations and understandings. Learn to tackle our own problems before giving a hand to others. Solve our own problems before minding other people's problems.

[6] You should not try to relive yesterday for good or bad… it has already gone! Concentrate on what is happening in your life today.

There is no use crying over spilt milk. Be geared towards moving a step at a time. 'Yesterday was a cancelled check, tomorrow is a promissory note, Today is ready cash, Use it to the fullest!' That was what people used to say.

[7] You should be a good listener, for only when you listen do you hear ideas different from your own. It is very hard to learn something new when you are talking.

We have a pair of ears but only one mouth. Be patient to speak before understanding. Our mouths serve us best when in accord with inner conscience where Truth dwells..

[8] You should not become bogged down by frustration, for 90 percent of it is rooted in self-pity, and it will only interfere with positive action.

Self-pity is the web that spins miseries and traps oneself with their 'self-dug-pits' or dungeons. Slithering snakes and crawling insects will be your friends while in the darkness of frustrations.

[9] You should count your blessings, never overlooking the small ones, for a lot of small blessings add up to a big one!

For every blessings known to you, there are hundreds more that you don't know. Have heart in all you do. Always be grateful in all we have. Gratitude is a virtue for all. Gratitude is a key to peace of mind and heart.

When one seeks to assuage the suffering of others, it is really one's own suffering that one mitigates the relief. When one direct one's attention to the inner-self, which is Truth, one will perceive the same Divinity to be present in all. Thus it makes up these 9 principles to live by.........

Lucy Wong is a health and nutrition consultant. She is keen in sharing the 4 dimensions of health, aiming at attaining total health and happiness for all. She has written many articles on health related issues in her personal column at http://articlesubmission.info Read more about alternative approach of maintaining good health at Health Article Directory where you will discover the secrets of maintaining good health in men, women and teens. Read more from her personal blog.

Article Source: http://EzineArticles.com/?expert=Lucy_Wong_Moi

Part I: Principles That Can Help Your Personal Growth And Development

2007-05-04T09:50:00.000-05:00

Our next series of post will feature Articles from around the Internet that, we hope, will help all our Associates succeed in their endeavors.

The 7 Principles of Business Integrity

By: Robert Moment

If you have integrity, nothing else matters. If you don’t have integrity, nothing else matters. -- Alan K. Simpson.

If I were to ask you what attribute is the most influential in regard to the success of a business, would you know immediately which one is the most important?

Based on my many years as a business owner and entrepreneur, I have discovered that at the very top of the list is the distinguishing quality of integrity. Without integrity at the helm of a company, a business is usually short-lived. In fact, when business integrity is present throughout the deepest layers of a company and not just at its surface, it becomes the heart and soul of the company’s culture and can mean the difference between a company that succeeds and a company that falters.

The Internet’s Immeasurable Impact on the Marketplace!

The importance of integrity has always existed among the business community, but in recent times has been shown as falling short. It is the Internet’s immeasurable impact on the global marketplace that is now making the expression of integrity, reliability and credibility extremely important. Furthermore, the consequence of global competition means that customers will simply not consider a company that shows any less than the highest level of integrity. Since there is a wealth of competitive companies easily available and accessible via the Internet, there is in fact no need to accept anything less than the best.

Where Does Integrity Start?

In an effort to build upon a foundation of integrity, the first requirement would be to establish excellent rapport with clients. Based on many years of study, the best and most practiced method for achieving rapport is by way of Relationship Marketing. Just as it sounds, Relationship Marketing is founded on the single and most critical characteristic, known as “Integrity.” However, achieving true integrity with clients often leaves many an entrepreneur bewildered, grasping for techniques and strategies that guarantee their futures. But integrity is not something that can be grasped and then simply used. Integrity in its essence must be so ingrained within the nature of an individual, its company and the team members, that it remains steadfast no matter what. Without question, others sense it and find it very attractive.

The True Nature of Integrity!

Now you are probably asking yourself, what is the true nature of integrity? There are in fact some very basic principles that surround the qualities of business integrity. At its core, integrity begins with a company leader who understands the qualities of integrity which then filters down throughout the company into every department and every member’s approach and attitude.

In recent research performed by the Institute of Business Ethics- an organization which is among the world’s leaders in promoting corporate ethical best practices, it was found that companies displaying a “clear commitment to ethical conduct” almost invariably outperform companies that do not display ethical conduct. The Director of the Institute of Business Ethics, Philippa Foster Black, stated: “Not only is ethical behavior in the business world the right and principled thing to do, but it has been proven that ethical behavior pays off in financial returns.” These findings deserve to be considered as an important tool for companies striving for long-term prospects and growth.

The following 7 Principles of Business Integrity are the basics of integrity and a good starting off place to consider. By integrating each of these principles within a company environment, the result will be nothing short of a major rebirth of the enterprise.

Principle #1: Recognize that customers/clients want to do business with a company they can trust; when trust is at the core of a company, it is easy to recognize. Trust defined is assured reliance on the character, ability, strength, or truth of a business.

Principle #2: For continuous improvement of a company, the leader of an organization must be willing to open up to ideas for betterment. Ask for opinions and feedback from both customers and team members and your company will continue to grow.

Principle #3: Regardless of the circumstances, do everything in your power to gain the trust of past customer’s and clients, particularly if something has gone awry. Do what you can to reclaim any lost business by honoring all commitments and obligations.

Principle #4: Re-evaluate all print materials including small business advertising, brochures and other business documents making sure they are clear, precise and professional; most important make sure they do not misrepresent or misinterpret.

Principle #5: Remain involved in community-related issues and activities thereby demonstrating that your business is a responsible community contributor. In other words, stay involved.

Principle #6: Take a hands-on approach in regard to accounting and record keeping, not only as a means of gaining a better feel for the progress of your company, but as a resource for any “questionable “ activities; gaining control of accounting and record keeping allows you to end any dubious activities promptly.

Principle #7: Treat others with the utmost of respect. Regardless of differences, positions, titles, ages, or other types of distinctions, always treat others with professional respect and courtesy.

While it is most certainly an integral and positive step for a small business to recognize the significance of integrity as a tool for achieving its desired outcomes, that is only the beginning. What must truly be recognized for true success is that while certain precise universal principles lead to business integrity, it is in the overall mindset of the company and the unfailing implementation of these key elements that an enterprise is truly defined.

A small business that instills a deep-seated theme of integrity within its strategies and policies will not only be evident among customers, associates and partners, but its overall influence cannot help but to result in a profitable, successful company. By recognizing the value of integrity, and following each of the aforementioned 7 principles for achieving integrity, your success cannot be far off.

Robert Moment is a best-selling author, business coach, strategist and the founder of The Moment Group, a consulting firm dedicated to helping small businesses win federal contracts. He just released his new book, It Only Takes a Moment to Score, and recently unveiled Sell Integrity, a small business tool that helps you successfully sell your business idea. Learn more at: http://www.sellintegrity.com

or email: Robert@sellintegrity.com

How To Fast Start Your New Home Or Internet Business

2007-04-30T02:19:00.000-05:00

It is a well know fact that those individuals that get off to a fast start do the best in running, managing and growing a home or Internet based business. What is their secret?

It is not a secret at all. If you are in a home based business that requires interactive marketing to grow and develop, you will need to learn as much as possible about your new business venture.

This is why it is so important to find a product or service you enjoy using or a company that is marketing information that has actually helped improved your circumstances or situation.

The personal benefits you have experienced with the product, service or information, not only encourages you to tell others, it also inspires you to learn all you can about your company, its industry and your product or service. In short, it compels and propels you to become an expert at what you are doing.

Every successful entrepreneur knows his her business. If you want to experience similar success you will have to do the same. You must believe in your business. You must believe in self management, self growth and development, self actualization and becoming a mature business professional.

You must believe in and become adept at managing your activity. Activity directed and managed toward achieving specific objectives will produce the desired results. You must develop a strong desire to become an effective and competent business owner, manager, marketer and sales person.

How Do You Earn Money?

You must know exactly how you earn income. You must believe in and master the methods, procedures and/or techniques your company uses to maximize earnings. Normally, you earn money by selling your products and/or services in your town or city and by sponsoring or recruiting others if maximizing income requires building a distributor network. The best way to accomplish your objectives is to transform your town, county, state, region or nation into your personal "Enterprise Zone".

If you have an Internet based business, your "Enterprise Zone" is the entire world. You must work your zone and develop a customer base to earn your income. You must also save some of your money to reinvest in more products, expanded services and/or equipment to keep your business going. You must know the features and benefits of your product, service or information. Your ultimate objective is to market and sell legitimate products and offer legitimate services to the public.

There is a limited number of people in any given town or city, and even on the Internet that will buy your product, use your service or need your information. Plus, you are competing with others that offer the same or similar product/s, service/s or information. As a new business owner, you must understand, recognize and realize your primary objective is to sell as many people in your zone as possible. Don't waste time on unproductive activities.

Your goal is to earn as much money as rapidly as possible, so you can be on the road to financial security as quickly as possible. In western society and high tech economies, this means earning and accumulating money. It is just that simple. Without money in any developed country on this planet, it's just a matter of time before you hit bottom...and then the bottom falls out.

In America, the more money you accumulate..the better off you are. To earn money in your new business venture, you must focus like a laser beam on building your customer base and/or network. The best way to build your customer base and/or network is tell people about your product, service or information by every legitimate method and means you can afford or develop on your own.

If you have enough organized and directed activity, your income will take care of itself. This is your business. Let this reality sink into your conscious and subconscious mind. You must have directed and meaningful activity. You earn income based solely on your efforts, your skills and your resourcefulness .

All the effort needed to manage and grow your business must come from you. YOU HAVE TO DO IT! This is why the rewards of business ownership can be so high...because the price of success is so high. You must develop and maintain a winning attitude and a positive enthusiastic attitude about your industry, toward your company and the product/s, service/s and/or information you are offering to the public.

How To Get Off To A Fast Start

Complete your registration process. Discover and then learn the tools your company has provided to help you succeed.
Start developing and working your "Enterprise Zone" as soon as you receive your products or access to your services..
Develop approaches, opening statements and a presentation if you must build offline.
Use A "Weekly Activity Report" to analyze your effectiveness.
Study your "Sales Manual" if your company provides one. Break your study sessions into 30 minute intervals per night. Or, set an objective to read five pages a night until you have read the entire manual. After you have read the entire manual, re-read the sections that will help you in specific areas; such as giving a presentation, answering objections, approaching people more effectively or goal setting...etc...
Always be employed on Monday. Have someone to see or make a call back on Monday...this helps you establish momentum for the entire week. Work systematically.
Make a sincere commitment be the best you can possibly be. Improve daily.
Make a sincere commitment to work your zone every day.
Make a sincere commitment to always do what's right.
Make appointments and follow-up. (offline only)
Have a good positive attitude toward yourself and your business.
Study and learn your business and work constantly toward realizing your dreams.
Realize all sales and marketing is a numbers business and a business of momentum.
Be a person your customers/clients can rely on.

Your Objectives

Make As Much Money As Quickly As Possible. Collapse the time frame to get trained. Occasional or casual activity will not give you enough continuity to build a good customer base. To become proficient, youmust have a lot of activity.
Work Your Enterprise Zone.
Set Goals: Goals will help you do the things that need to be done in order for you to succeed. Goals will help you create activity. The amount of money you earn is directly related to the goals you set for yourself. Buy a copy of "Think And Grow Rich" by Napoleon Hill and read the first 36 pages.
Realize...people are going to say NO! Don't let their NO's discourage you. If you have a legitimate product, service or information that has genuine value someone will want it, need it and buy it. Your objective is to keep offering it to the right people.
Your Greatest Asset Is the Number Of NO's You Hear. You don't know who is going to buy your product, use your service or want your information. You don't know who will make the buying decision, but you can rest assured somebody will. ALWAYS REMEMBER: Somebody will. All you have to do is keep offering.

How To Set And Achieve Your Goals

Out of all the things you can do, learning how to set and achieve realistic goals is probably the most important. Achievers in every conceivable field are always; without exception, decisive goal setters. What you make up your mind to accomplish is exactly what will be accomplished, barring any unfortunate and unforeseen circumstances or event. This business of goal setting is so important, it will be covered in detail.

There is a power within you that moves you toward your most dominant thoughts. You must be able to focus your energies clearly on the goal to be accomplished. There are seven steps to effective goal setting. Write them down and review them often. These steps are:

1. IDENTIFY THE GOAL. You must be able to write your goal in one statement. For example: Your income goal might go like this: "After__ months, I will be earning $__a month." "After 4 months $____month". Then write down your goals for 6 months, 1 year, 2 years, 5 years, 10 years and so on. Or you can write: "I will make 2 sales a week." "Recruit or sponsor 2 people a month", if this aspect is part of your business needs or plans.

Whatever you want from life, identify it, state it clearly and visualize yourself as already having it, doing it or achieving it. Do this in your mind the way you want it to happen. This activity is just like writing out a motion picture script for yourself with you as the star of the picture. Include all the necessary details. The more details, the more power the visualized image of your success will have to attract the circumstances, events and people to you.

2. SET A DEADLINE FOR ACHIEVEMENT: Specially, the exact month and year. You must name the month or year in which the goal is to be achieved. This gives you a sense of urgency, purpose and energy for living. For ex: "I will reach my goal by June 10, 2010".

3. IDENTIFY THE OBSTACLES THAT MUST BE OVERCOMED": The obstacles standing in your way, might be lack of knowledge, or marketing strategies; learning approaches, giving a presentation, asking people to take advantage of the services, handling objections and learning effective business techniques. They could be overcoming your own doubts, fears or anxieties. Whatever you want, something is standing between you and it. You must be able to overcome the barriers in your way.

4. IDENTIFY THE PEOPLE YOU MUST WORK WITH: Such as customers/clients, partners, markets, information sources, etc.

5. IDENTIFY THE SKILLS AND KNOWLEDGE REQUIRED TO REACH THE GOAL: In your case its knowledge of yourself, your company, industry, products or services. The skills you need are:
a) Prospecting
b) Pre-approach
c) Approaching Others Effectively
d) Having a Good Warm-up (offline only)
e) Giving A Presentation (written if given online)
f) Having Good Information Gathering Techniques
g) Knowledge of Your Business
h) Having Good Listening Techniques (offline only)
i) Handling Objections (offline only)
j) Closing
l) Getting Referrals
m) Good Communication and Interaction With Others (offline only)
n) Good Human Relations
o) Self Motivation

6. DEVELOP A PLAN OF ACTION: This is what must be done every day in order to reach your goal or desired income level.

7. WRITE DOWN THE BENEFITS YOU WILL ENJOY WHEN YOUR GOAL IS REACHED: Be as specific as possible, then add more details later if necessary. You must reward yourself when goals are reached. Your mind is goal seeking by nature. You must give your mind something to work toward or you won't accomplish very much.

For more information on these topics go to the following links:

Steps 3-7 Of Your Step-By-Step Financial Success Program
How To Grow Your Home Or Internet Business Rapidly
Home Business Enterprise And Home Business Shop Operations
How To Give An Effective Presentation
How To Overcome Objections
How To Close More Sales Effectively

Part IV: Failing To Learn Business FundamentalsReason Number 9 Of Why So Many People Fail In Home Businesses

2007-04-28T03:37:00.000-05:00

Part IV: Record Keeping, Break Even Analysis & Business Statements

This is the final installment in our series on "Failing to Learn Business Fundamentals". Everyone in business must keep records. In this post we are going to discuss the importance of :

(1) Good Record Keeping
(2) Doing A Break Even Analysis
(3) How To Calculate Your Break Even Point
(4) Cash Flow Statements |
(5) Financial Statements |
(6) Income Statements | -----> Business Statements

Good business record keeping is very important to your business. These records will help you monitor progress, prepare your financial statements, keep track of deductible expenses, prepare your tax returns, and support items reported on tax returns. Business records can be divided into three categories: income, expenses, and capital expenditures.

Income Records - Your business may take in money from several sources. Maybe you sold your car to finance your business, or perhaps you received a business loan. You might receive income by selling goods and services to another business. Whatever the source of your income, it needs to be recorded.

Business records should indicate the type of payment received, the date it was received, and the source of the payment. While the information is fresh in your mind, write it down on the deposit slip in your checkbook. If your business sells services to another business, you should receive IRS Form 1099s from the payors, showing how much you were paid. Keep all of your income records in a central location.

Expense Records - Keep proof bills were paid, by holding on to copies of receipts, invoices, credit card slips, canceled checks, or rent receipts. These are standard documents that backup your business expenses. Each cost must appear reasonable and necessary for your business to deduct your business expenses from your taxes.

Asset Records - Whenever a business purchase gives you a long-term benefit-like a fax machine, a building, a car, or office furniture-these assets must be tracked separately from assets that will be used immediately, such as office supplies. These assets must be tracked separately because you generally can't deduct the entire cost of the asset in the year of purchase.

The IRS normally has three years to audit you and your business. So, you want to keep records for at least three years. However, if you seriously misreported your taxes, the IRS can go back six years. If you committed fraud, IRS can go back for an unlimited amount of time. Some state agencies have longer statute of limitations than the IRS, so to be safe, it's best to keep all tax-related documents for longer than three years.

Break Even Analysis

How can you tell if your business idea will be profitable? A break-even analysis shows you the amount of revenue you'll need to cover your expenses before you can make a profit. To perform a break-even analysis, you will need to know your expenses and sales revenues.

Fixed costs. Fixed costs (sometimes called "overhead") don't vary much from month to month. They include rent, insurance, utilities, and other set expenses.Example: Mary recently opened a dress studio. She designs formal dresses and suits for women. Mary's fixed costs are $6,000 a month.
Sales revenue. This is the total dollars from sales activity that you bring into your business each month or year. To perform a valid break-even analysis, you must base your forecast on the volume of business you really expect-not on how much you need to make a good profit.Example: Mary realistically believes she can sell 25 dresses each month. She charges $300 for each dress, so her monthly sales revenue is $7,500.
Average gross profit for each sale. Average gross profit is the money left from each sales dollar after paying the direct costs of a sale. Direct costs are what you pay to provide your product or service.
Example: Mary pays an average of $100 for goods to make the dresses she sells for $300. Therefore Mary's average gross profit is $200 for each sale.
Average gross profit percentage. This percentage tells you how much of each dollar of sales income gross profit is. To calculate your average gross profit percentage, divide your average gross profit figure by the average selling price.Example: Mary makes an average gross profit of $200 on dresses that she sells for $300, so her gross profit percentage is 66.7 percent ($200 ÷ $300).

Calculating Your Break-Even Point

Simply divide your estimated fixed costs by your gross profit percentage to determine the amount of sales revenue you'll need to bring in just to break even.

Fixed Costs ÷ Gross Profit Percentage = Amount of Sales Revenue Needed to Break Even

Example: Mary's fixed costs are $6,000 per month and her expected profit margin is 66.7 percent. Therefore, her break-even point is close to $9,000 in sales revenue per month ($6,000 ÷ 0.667).

In other words, Mary must make $9,000 each month just to pay her fixed costs and her direct (product) costs. This number does not include any profit, or even a salary for Mary. Since Mary's break-even point is $9,000 a month and she has only estimated making $7,500 a month, she realizes that her business won't survive unless she makes some changes.

If You Can't Break Even. If your break-even point is higher than your expected revenues, you'll need to decide whether certain aspects of your plan can be changed to create an achievable break-even point. For instance, perhaps you can:

Find a less expensive source of supplies
Do without an employee
Save rent by working out of your home, or
Sell your product or service at a higher price.

Example: After Mary reviewed her break-even analysis, she decided to reduce her expenses by working from home rather than paying rent for a design studio. This will reduce Mary's fixed expenses from $6,000 a month to $1,500 a month. With these savings, her break-even point is now approximately $2,250 a month ($1,500 ÷ .667). Since Mary believes she can easily sell 25 dresses for $300 a piece each month, her total sales revenue will be $7,500 a month. Now Mary will make more than $5,000 in profit each month.

Cash Flow Statements

The cash-flow statement is your business's budget. It is one of the most critical information tools for your business, showing how much money you need to open your business and keep it running. It also shows when the money comes into the business and the expenses that need to be paid.

The result is the profit or loss at the end of the month or year. Just like your personal budget can show you that you need more income to cover your expenses, if the cash flow statement shows a loss, you will need more income to cover your expenses. Cash flow statements show four things:

Income - Where cash is coming from (sales, investments, other).
Expenses - Where cash is going (costs, interest, taxes).
Schedule - When the activity took place (which month or quarter).
Profit or Loss - How much is left over.

Financial Statements

Financial statements are important sources of financial information. Financial statements provide information about the financial health of your company. Business owners, investors, creditors, and the Internal Revenue Service use these statements. Some of the key figures include the income statement and the balance sheet.

Income Statements

The Income Statement is a formal financial statement that summarizes a company's operations (revenues and expenses) for a specific period of time, usually a month or year.

Small business owners use these statements to identify the areas of their business that are over or under budget. Items causing an unexpected expense can be pinpointed, such as phone, fax, mail, or supply expenses. Income statements can track dramatic increases in product returns or cost of goods sold as a percentage of sales. They also can be used to determine income tax liability.

For more information on these topics, go to Accion.Org. Next - "Falling for the Myth of Working Smart...Not Hard" - The number 10 reason why so many fail in home businesses.

Part III: Failing To Learn Business FundamentalsReason Number 9 Of Why So Many People Fail In Home Businesses

2007-04-28T02:28:00.000-05:00

Part III: Marketing For Small Businesses

Marketing is a key way to promote your business and increase sales of your products or services. Understand that marketing takes time, planning and commitment - and it must be strategic.

The reason why your marketing efforts and your marketing plan must be strategic is because you may not have a product, service or information that has universal appeal. The best strategy to use is to carefully craft your message and target the market that has a need, desire or can use what you are offering.

If your goal is to grow your business, you can increase growth in four ways. They include:

Acquiring more customers.
Persuading each customer to buy more products.
Persuading each customer to buy more expensive products or more products than they originally planned to purchase.
Persuading each customer to buy more profitable products.

Meeting these goals will help increase your revenue and profit. Start first by focusing on acquiring more customers. By acquiring more customers you increase your customer base and your revenues then come from a larger base.

You can use marketing to acquire more customers, but keep in mind that marketing differs between small businesses and larger companies. If you are like the majority of small business owners, your marketing budget is limited.

You can maximize your budget by focusing your efforts on acquiring customers from a specific target group. The reason target marketing is important is only a proportion of the population is likely to purchase any products or service.

By taking time to pitch your sales and marketing efforts to the correct niche market, you will be more productive and not waste your efforts or time. To be successful in marketing you must consider the needs and wants of your customers.

People from different backgrounds and cultures have different needs and different interests. Try to appeal to people in ways that are most comfortable and familiar to them.

Develop an Effective Marketing Strategy for Your Business

Conduct Market Research and Analysis. Do not make assumptions about your target audiences. Conduct research to answer these questions: Who and where are they? Can you provide the services and products they want? What is a fair, competitive and reasonable price for your services? Look at your competition and ask how your organization and products compare.

Determine Your Product Profile. Examine the products you have to offer and see if you can match them to the demands of each of your markets. Do you have what they want? Are your products priced competitively? Can your audiences afford them? You may need to make adjustments to your products to make them more relevant to the needs of your market.

Create Compelling Messages. Create messages that speak directly to your target audiences and address what they want. Be specific and make sure you have the facts to back up your assertions. Message consistency and coordination are essential to effective marketing.

Implement Your Small Business Marketing Strategy. Your marketing strategy should designate how your messages will be delivered. Be creative while focusing on your goals, audiences, and messages. Components might include: participation in community events, conferences, flyers, posters, exhibits, meetings, and public speaking engagements.

Monitor the Budget. Be exact and realistic when putting together your budget. This will help you determine which components of your strategy can be completed right away. Remember not to lose sight of your goals.

Evaluate the Impact. Without an evaluation phase, you will not be sure your marketing strategy is successful. By measuring the success of marketing strategies, you can determine whether or not you are using your resources wisely and can make mid-course corrections to successfully attain your goals.

For more information on this topic go to Accion.Org or to our Information Warehouse.

Part II: Failing To Learn Business FundamentalsReason Number 9 Of Why So Many People Fail In Home Businesses

2007-04-28T01:48:00.000-05:00

Part II: Fundamentals of Running a Successful Business

As an IMG.Ws Associate, the following are important points to remember:

1. Keep good business records of your income, expenses, and assets for at least three years.

2. Conduct a break-even analysis to help determine if your business idea is likely to be profitable.

3. Prepare a cash flow statement to better understand when money flows in and out of your business. Use income statements to identify areas in your business that are over or under budget.

Review your balance sheet regularly to assess the strengths and weaknesses of your business. Look for creative, cost-effective ways to promote your business by creating a marketing strategy that is appealing to your target audience.

Managing your money wisely is the best way to make sure you and your family have financial security. Every business owner needs to understand how money comes in and goes out of his/her business.

If you ignore budgeting details, your business might not be successful. There are many similarities between budgeting for yourself and budgeting for your business. When you understand the basics of money management for yourself, you will be more prepared to set up a budget for your business.

Set measurable financial goals and establish plans to achieve them using money management. Develop a realistic spending plan. Create strategies to trim expenses and save money. For more information on learning business fundamentals go to Accion.Org.

Part I: Failing To Learn Business FundamentalsReason Number 9 Of Why So Many People Fail In Home Businesses

2007-04-27T20:44:00.000-05:00

Learning business fundamentals is vitally important to your business success. This is Part I of a 4 part series. Before we continue our series on "Why So Many People Fail In Home Businesses", let's review the reasons we have learned to date.

#1. Poor Mind-Set
#2. Chasing The Wrong People
#3. Unsuitability
#4. Unrealistic Expectations
#5. Poor Management
#6. The Herd Mentality
#7. Your Personality
#8. Your PMI & PMA....and in this post...
#9. Failing To Learn Business Fundamentals.

It's unfornate that the vast majority of people starting home businesses, do not fully comprehend the facts that they are "Running, Managing and Growing a Business". A business venture is not something one enters into for social or esoterical reasons. You go into business to earn a profit from the sale of goods, services and/or information.

If profits or your profit making potential is not central to your business plan, theme or motive, you do not have a business, you have an enterprise or an undertaking. An undertaking can be about anything and for any reason. The vast majority of people that market virtual Internet junk programs are involved in undertakings.

In addition, the vast majority of people with legitimate business enterprises, treat their business ventures like undertakings. Therefore, they can not and will not succeed because they have not developed the proper mental attitude running, managing and growing a business requires.

Your objective as a business owner is to provide your customers with the best possible product/s, service/s and/or information their money can buy. You also want to discover any additional wants, needs and/or desires that exist or have been created within the general market environment that your business can satisfy. This is how you earn your profits. If you fail to accomplish one or both of these objectives, you won't be in business for long.

The methods, procedures, tools and regulatory requirements by which this is accomplished are the basic business fundamentals that guide your activities. Failing to follow proper; as well as cost effective methods and procedures can mean the end of your business activities. Failing to comply with established regulatory requirements can also end your business career.

To help you understand the importance of learning business fundamentals and what specific fundamentals you need to learn, we reccommend Accion.Org. Accion has workbooks and workshops that will help guide you through this important process. In the following series of post. we will identify key elements for you.

Find The Right MLM For You

2007-04-26T16:36:00.000-05:00

Don't settle for high price items that are difficult to sell. Make your life easy and find a product that sells itself, based on price and quality. Ask for references and see if the people running the show are honest in their dealings. A company is only as good as it's management. The same applies for it's integrity. Your business priorities should be in the following order.

(1). God
(2). Family
(3). Job (If employed)
(4). Your Network Marketing business.

Any MLM that teaches otherwise has its priorities wrong and will eventually wind up in Chapter 11 or worse.

Find a program that will not force you to pay money for "Training Kits" or "Training Seminars". Helping you learn the business should be a priority to your upline/MLM organization. Do some research on the people "At The Top" of the MLM you are interested in.

Why Not Examine The Cognigen Opportunity?

Consider what you have just learned, then add the following facts about multi-leveling marketing and Cognigen Networks, Inc..

Fact 1- Multilevel Marketing Works.
Fact 2 - The Internet is the only global medium that allows people to compete on common ground with corporations and each other.

Fact 3 - Telecommunications is a 1 Trillion dollar industry.
Fact 4 - If you are paying more than 2.49 cents/minute for your long distance service, you are paying TOO MUCH!
Fact 5 - If you are not receiving a 6-12% commission on your OWN long distance account, you're giving your money away.

Fact 6 - Broadband is here! If you are not receiving a 6-12% commission on your internet service (or a $100 rebate check for signing up with DSL), you're giving your money away.

To evaluate Cognigen's Income Opportunity, click on the following link: Cognigen Networks, Inc.

Did The Internet Kill The MLM Business Model?

2007-04-24T18:30:00.000-05:00

This post in response to a recent article at Helium. The author mistakenly believes traditional MLM is dead because of the Internet.

No..the Internet did not kill the MLM business model. The MLM business model started dying years before the Internet became a viable sales, marketing and business building tool. What happened to so many MLM companies is that thousands of people in these business organizations stopped sponsoring and started recruiting. (See: How To Recruit & Sponsor Effectively)

Sponsoring is not recruiting and recruiting is not sponsoring.

Yet, so many well meaning people fail to comprehend the differences between these two activities. Effective sponsoring is no more or less than successfully connecting with people emotionally and intellectually, and in some cases spiritually.

The primary reason so many people have difficulty sponsoring others is they confuse sponsoring with recruiting, or use the terms interchangeably. In order to completely understand why so many people fail at this critical aspect of their business, you must know the difference between sponsor, sponsoring, recruit and recruiting.

Recruit: A recruit (other than a newly enlisted man or woman in the military) is any new disciple or follower of a cause or organization.

Recruiting: Recruiting is the active process of finding followers or disciples for a cause or organization; whereas, the organization can be a commercial enterprise.

Sponsor: A Sponsor is anyone that literally accepts responsibility for another. This includes, but is not limited to, his/her debts, statements, obligations, actions and activities.

Sponsoring: Sponsoring is the active process of finding people that will be responsible or accept responsibility for others.

Accepting the responsibility for another human being is a solemn obligation that should not be taken lightly. Recruiting is basically finding bodies to fill quotas. The language of networkers that are trying to build an organization by recruiting is: "You get 5, and they get 5, and so on down the line." The language of a sponsor is entirely different. When a sponsor speaks, it is always what we are going to do and what we are going to accomplish. We are going to work together. My income is dependent on how well I fulfill my obligation to you.

Therefore, your role and function is not only to help the person you sponsored increase his/her income, you must also teach that person how to accept responsibility for someone else. Hence, you must teach John how to sponsor Bill, so Bill can teach Edgar how to sponsor or accept responsibility for Sally. This is the traditional MLM business model and it has not changed in 50 years.

When you join a commercial enterprise or organization that requires recruiting, 0%, or none of the support these people receive comes from you. Once an individual has been recruited, your role and function is over. All the support an individual will.., or will not receive.. comes from the organization or commercial enterprise.

Every Home Based Business that has a user based product or service; whereby, the product must be consumed or used in order to earn income, and growth is realized by developing a distributor network, is a sponsor oriented commercial venture. To succeed in this particular business format will require sponsoring, not recruiting.

Every Internet Based Business is a recruiting oriented business venture. The very nature of an Internet based enterprise prohibits sponsoring as a means to grow. This covers all affiliate based enterprises and cash flow commercial ventures that market or sell education or self improvement products or services.

Unfortunately, thousands of networkers bought into the Internet Delusion and Illusion. Certainly, millions of people around the world click on web pages daily. However, only a very small percentage are looking for income opportunities. The vast majority of Internet users are looking for information relative to their needs, wants and/or desires or their circumstances or situation. This does not include the millions that surf the web for recreation and to satisfy their curiosity.

When it comes to using the Internet as a tool to grow and develop an MLM business network, the best use of the Internet is to provide access to products and/or services and to educate and inform members of your downline, not to sponsor others. Not even the Internet can replace one-on-one personal contact which is the foundation of the multi-level marketing business model.

Because sponsoring requires so much more of the individual,such as knowledge, personal growth and skill acquisition, networkers by the thousands were eager to find a safer and less demanding method to grow networking organizations. The Internet became their "Silver Bullet" to slay the sales and marketing werewolves of rejection and the ongoing personal growth requirements that multi-level marketing demands.

Networking organizations could create and perpetuate the myth of no personal contact, no calls, no selling and a 365/24/7 sponsoring machine. This has not happened nor will it ever happen. As long as there are user based products and services that require consumption in order to earn income and a distributor organization must be built in order to maximize earnings, the traditional MLM model is the best way to accomplish these twin objectives and build this type of organizational structure.

This is a fact of business and sales and marketing that every would be networker or mlmer needs to understand. In 6,000 years of recorded history no lazy, cowardly, fainted hearted, timid, or fearful person has ever amassed great wealth or ever had any great accomplishment and utilizing the Internet as a networking tool will not alter this actuality.

To those men and women that understand sponsoring and the power of sponsoring to build networks and dramatically increase income, the traditional MLM business model is alive and well. Additional information can be found at: (Your Effective Sales, Sponsoring & Recruiting Market)

MLM Building

2007-04-23T23:10:00.000-05:00

LIFE IS SIMPLE!

Here's one of our favorite sayings: Life is simple.When it comes to building a MLM business, there are only 2 types of people in the world to whom you can market: non-MLMers and MLMers. Make your choice.

As for us and our house, a house built over 20+ years specializing in the only kind of marketing that actually exists, namely, targeted marketing; we'll choose marketing to MLMers (over non-MLMers) every time when building a MLM business; for the exact same painfully obvious reasons why a successful toupee salesperson calls on bald folks (as opposed to folks with long, flowing manes of hair).

In order to successfully sell toupees to people with full heads of hair, not only are you going to have to convince them to dramatically change their physical appearance; you're going to have to also do what clinical psychologists almost uniformly agree is a nearly impossible task; that is, you'll have to convince them to permanently change their behavior!

See, toupee salesperson, you're going to have to convince that person to not only shave off all their hair once; you're going to also have to convince them to permanently change their behavior by repetitively shaving off their hair, in order to wear your blasted toupee you somehow managed to sell them, seeing that their hair will have this "nasty habit" of stubbornly growing back over and over and over again! Looks like hell is freezing over...Bottomline!

We are what we are! We either are bald. Or we have hair. And we either ARE MLMers. Or we are not MLMers. So wouldn't it just be a lot easier (not to mention actually profitable) to simply target bald people when selling toupees? Thank you.And when it comes to marketing your MLM, wouldn't it just be a lot easier (not to mention actually profitable) to simply target MLMers?

In a big hitter's recent book, the author listed the following ways he recommended that you build your MLM business: Ad specialties, audiotape pass outs, small booklets, barter/trade, billboards, bird dogs (referral rewards), brochure pass outs, bumper stickers, magnetic signs, buttons, desk calendars, card decks, catalog pass outs, cause marketing, celebrity endorsements, compact disks, phone book cold calling, contests, co-op advertising, cross promotions, direct mail, discount coupons, embroidered logos, entertainment books, flyers, free lunch, fundraisers, infomercials, joint ventures, kiosks, letterhead, licensing, networking clubs, newsletters, 900 numbers, phone-on-hold messages, point of purchase displays, postcards, press releases, print ads, public relations, radio commercials, radio talk shows (you as radio guest), radio talk show (your own), references in a book, referrals, restaurant placemats, rubber stamps, samples, seminars, speeches, stickers, stuffers, swap meets, t-shirts, tie ins, trade shows, county fairs, TV commercials, TV talk shows (you as guest), TV talk shows (your own), videotapes, voice mail, welcome wagon and yellow pages.

See, he knew that all of the ways in italics above that listed in his book were "ways" to build a MLM business. Highly ineffective, inefficient ways! And he knew that, by far, the most effective, most efficient way to build a MLM business was thru the use of MLM distributor/genealogy downline reports. And, so, that's exactly what did. In other words, "Do as I say; not as I do. And let me put you, my competitor, on the Merry Go Round of Ignorance..."

Thank you. Friend, look around the mall next time you're there and notice how few bald people in this world there are. Apart from some little babies and middle-aged and senior men with male pattern baldness and people enduring chemotherapy, most people have hair!If you're going to be a successful toupee salesperson, you're going to have to take note of that simple, stubborn fact and then target your market accordingly.

And, if you're really observant, and you're able to look beyond the mere physical appearances of people and look into their hearts, minds and souls, you'll notice something else as well as you're scoping out people at the mall.

Most people are not cut out to own their own businesses. Usually for the exact same reason why most able-bodied people won't stick to an exercise program. Most people are simply undisciplined. And, in order to successfully and profitably own your own business, you simply have to be disciplined. Especially if it's a home-based business; which, contrary to conventional wisdom, is actually the most challenging of all business types to get in and keep in profit.

Fortunately, discipline is built inside of MyForbiddenLeads.com. See, just like the bald critter is an extremely rare critter, the person whoactually wants to go thru the hell of successfully and profitably establishing their own home-based business is an extremely rare type of person. It's a whole lot easier (not to mention less painful) to just get a J.O.B. (just over broke) and let somebody else (da Boss) enjoy all the headaches associated with running their own business while writing out and signing your paycheck each week.

But, for a very few extremely rare critters, this (J.O.B.) thing simply isn't good enough for us. Why? We view that type of arrangement as a form of slavery; an indentured-servitude, if you will. We're psychologically unemployable. And proud of it! We're rebels with a cause (our own time and geographic and financial freedom)! We're disciplined or we determine that we will become disciplined and/or buy discipline thru services like MyBizBots.com/MyForbiddenLeads.com

And..we're willing to endure the pain for the joy that is set before us (again, our own time and geographic and financial freedom and the benefits that such a lifestyle affords us and our loved ones)! Bottomline, we figure, if "it" was easy, everybody would be doing "it" and then we wouldn't be the least bit interested in doing "it," whatever the common "go along to get along" masses are doing!

But, because "it" is hard, and because so few people are doing "it," we want to do "it" all the more! Because we know that the rewards, if we persist and succeed, are simply enormous. Astronomical. Beyond our wildest imaginations. Global. Mobile. Biz-Automated. Live and work where we want. When we want. Come and go when and where we please. At any time and at our whim, will and fancy! And with plenty of money to enjoy all our freedom! All Our Dreams Come True! That's the way we think.

But we're extremely rare critters. Few and far between. Just like bald-headed folk are extremely rare critters. And....so we're hard to find because, as a percentage of the general population, we're so extremely rare. But, what really makes us so rare is the fact that, while everybody wants the good things (financial and time and geographic freedom) associated with having a Global. Mobile. Biz-Automated; we're one of the extremely rare few that are actually willing to pay the necessary price to get it!

Most people know the price of everything; but the value of nothing. You're likely not one of those people, friend, simply because you've gotten this far. You also most likely know that most MLMers lose money in MLM. But, did you know why? See, friend, the purpose of capitalism is to ruthlessly destroy businesses that do not bring the highest quality products/services to the customer at the lowest possible prices with the best possible customer service.

And...so capitalism has done its job of serving and protecting its one and only client, the customer, when it has ruthlessly destroyed those businesses that do not most efficiently serve the needs of capitalism's one and only client, the customer. Well, the biggest part of avoiding getting destroyed at the ruthless hands of capitalism is making sure that you're operating efficiently.

And...the biggest part of operating efficiently is making sure that you are marketing, with laser like focus, only to your target market! And...that is precisely the reason why most MLMers lose money in MLM (and eventually give up once their resources are exhausted) Most MLMers market to everyone on the planet BUT MLMers!

Most MLMers have been told a lie (putting them on the MLM Merry-Go-Round of Ignorance) encouraging them to recruit friends, family and "opportunity seekers." Very few of whom, for reasons outlined below, are MLMers (or candidates to ever passionately become MLMers). And so most MLMers do not "hit" or market to their target market. And...so most MLMers are, in effect, trying to sell toupees to people with long, flowing manes of hair! And so most MLMers end up losing money in MLM (and eventually give up in enormous frustration once their resources are exhausted).

It doesn't have to be this way. At least not for you. And not for your loved ones. All you have to do is simply choose to get off the MLM Merry-Go-Round of Ignorance. The MLM Merry-Go-Round of Ignorance is patently obvious to the person building a MLM business. There are only 2 types of people in the world: MLMers and non-MLMers. However, both categories can be further broken down into subcategories.

MLMers are broken down into MLM Veterans and MLM Rookies. Non-MLMers are broken down into Friends, Family and Opportunity Seekers. We define MLM Veterans as MLMers who have built MLM businesses that are $10,000 per month (or more) in profit. Not just $10,000 per month or more in revenues; but, actual profit (you know, revenues minus expenses).

We love MLM Veterans immensely. There's only one problem with MLM Veterans. There are so few of them we might as well call them Albino Elephants. Like Albino Elephants, MLM Veterans are extremely, extremely, extremely rare critters. Just like the elephant hunter that hunts only for Albino Elephants, the MLMer that attempts to recruit only MLM Veterans may go their entire lives without ever bagging one.

But that's okay. Most MLM Veterans themselves never recruit MLM Veterans either for the very same reasons (rarity and difficulty in bagging). We'll explain further below. We define MLM Rookies as MLMers who can make a monthly profit of some size; just not $10,000 per month or more (at least not yet). God must love MLM Rookies because He's sure made a whole lot more MLM Rookies than MLM Veterans. And..we here at MBB love MLM Rookies too. Why? Because in recruiting MLM Rookies, that's from where your "bagged" MLM Veterans will eventually sprout right from underneath.

Just like real seed in a garden, you never know which particular seed is going to sprout up from being a MLM Rookie to becoming a MLM Veteran. You only know that, if you have enough such seeds planted, one or more of them, in time, will sprout, before your very eyes, into a MLM Veteran. And...that will make you very, very, very happy, friend. And...that's why even MLM Veterans don't count on directly recruiting other MLM Veterans.

Recruiting MLM Veterans is a very difficult task. It's hard enough just to find them. And when you do rarely find them, you find that it's awfully hard to "bag" or "bring down" one of those incredibly big and incredibly strong Albino Elephants. The far more productive game plan is to concentrate on recruiting lots of MLM Rookies and watching a few of them organically sprout up into MLM Veterans right underneath you.

Now, don't get us wrong, we have literally thousands and thousands of MLM Veterans in our databases that we provide to our customers. Just don't count on signing MLM Veterans up every day of the week. But you might just get lucky...after all, it is just a targeted numbers game. And sometimes you do hit the jackpot!

But, instead of focusing on recruiting MLMers, whether they be Veterans, Rookies or both, most MLMers, having been told a big hitter's lie (or having had this lie repeated to them by their upline who were similarly deceived), find themselves on the MLM Merry-Go-Round of Ignorance.

This is a well-greased pathway to extremely painful devastation and gut-wrenching failure as they "focus" on recruiting non-MLMers also known as friends, family and "opportunity seekers". Now, this (recruiting friends, family and "opportunity seekers") is the path you should take if you would be the type of toupee salesperson that would attempt to sell toupees to people with long, flowing manes of hair.

And this is the path you should take if you're the type of person that enjoys anything masochistic (like pulling out all of your own wisdom teeth slowly, one by one, on a Friday night with a rusty pair of pliers). We all know what friends and family are. If we're alive, at some point, we've had some family. And, hopefully, we all have friends in the here and now.

Opportunity Seekers Vs Opportunity Finders Vs Opportunity Workers

But what are "opportunity seekers?" Opportunity seekers are a "lead scam" that nearly all MLM "lead" companies around the world for about 10 years now have been imposing upon those poor souls unknowingly going round and round in circles (getting nowhere and sinking fast) on the MLM Merry-Go-Round of Ignorance. Now, if you've ever recruited family and friends into your MLM business, you already know why that doesn't work! Here's why, in a nutshell, recruiting opportunity seekers doesn't work either.

Opportunity seekers are mere suspects. Whereas MyForbiddenLeads are true prospects. Opportunity seekers are mere kickers of tires. Whereas MyForbiddenLeads are bundles of buyers. And here I was a poet and didn't know it! Opportunity seeker leads are laughingly known as so-called "targeted" or "pre-qualified" or "opt-in" leads (these so-called opportunity seeker "opt-in" leads are actually untargeted spam and are currently the biggest lead scam hitting the Net).

But do you actually know how these so-called "leads" are generated? Most "opportunity seeker" or "targeted" or "pre-qualified" or "opt-in" leads are generated thru co-registration services. Typically, as much as one-third of these leads don't even realize that they have "requested" to be on any list! Much less your list! How "targeted" or "pre-qualified" or "opt-in" is that? Answer: Not very.

And for the two-thirds that do realize that they are agreeing to receive some kind of marketing information (but not from you), what is the actual motivation that lures them to the co-registration websites in the first place? Usually, some type of a "Publishers Clearing House" or "lotto" or "casino type" come on that usually attracts, you guessed it, the type of people that are looking for something for nothing; the proverbial "free lunch" crowd. Groan.

This means that not only will very few "opportunity seeker" leads ever join you in your MLM (unless your MLM is totally FREE to join and never costs these broke opportunity seekers ANY money); but also the very few that ever do join you will almost always be total lazy losers that constantly complain and never do jack squat!

In fact, the vast, vast majority of "opportunity seeker" leads will actually think that MLM is a "pyramid" scam! Just like most of the untargeted general population thinks MLM is a "pyramid" scam; because, after all, that's exactly where most of the so-called "opportunity seeker" leads originate! From the untargeted non-MLMer general population!

Even many of the very, very few that actually do sign up under you will also believe that MLM is a "pyramid" scam and will be meticulously hunting for the first drop of evidence to justify their cracked-brain beliefs and drop out!

Kinda sounds like your friends and family now, doesn't it? Which makes sense, doesn't it, seeing that these so-called "opportunity seeker" leads are somebody's friends and family too. And what's an "opportunity seeker" anyways? Aren't the tourists who play the slots in Las Vegas opportunity seekers? Aren't the folks that buy lottery tickets each week opportunity seekers? And just because someone has responded to a direct response ad and maybe answered a few "survey" questions, does that mean that a person is a true "opportunity seeker?"

These basic "survey" questions don't actually qualify the prospect! Basically, everyone in America, at some point or another, has, even if for but a brief moment, and usually on the days that da Boss has ticked them off badly, dreamt of owning and starting their own business. Does that therefore mean that everyone in America is the target market for the sane MLMer?

If so, grab your nearest phonebook and start wildly dialing right now! More often than not, as noted above, opportunity seekers are turned off when they discover you're selling a MLM opportunity. Not just many of them, but most of them, have a negative opinion of MLM. Just like the untargeted general population. Because that's exactly from where "opt-in opportunity seekers" originate; the untargeted general population.

But, this certainly doesn't stop unscrupulous MLM list and "opportunity seeker lead" companies from advertising their leads as "qualified" or "pre-qualified" or "opt-in." You might ask, "Why do MLM lead companies charge up to $4, sometimes even much more, for so-called opportunity seeker leads that are actually untargeted for my marketplace and that therefore stink?" The very simple answer, friend, is that because of the large number of MLMers riding "blissfully" on the MLM Merry-Go-Round of Ignorance, they can. And..so..they do.

Save the "luck factor" for when you truly just want to occasionally let loose and have fun and maybe play the slots in Vegas if that floats your boat. Or play PowerBall from time to time just for grins. But don't put your business and your livelihood and your financial future and your loved ones' financial future on one ball on the roulette wheel. You know exactly what's going to happen almost every time.

And..it's not good. Instead, put the odds against you in this business in your favor by betting on the sure thing; namely, opportunity workers. So, friend, you're not looking for opportunity seekers. Looking for opportunity seekers is about as intelligent as picking up your phonebook and wildly dialing everyone in America, including 93-year-old grandmas who've been happily retired for 28 years. What you're looking for are opportunity workers.

And..you'll find your opportunity workers amongst your opportunity finders. And..you'll find your opportunity finders in MyForbiddenLeads.com, because MyForbiddenLeads.com are the people who actually are the opportunity finders by definition. As proven by the fact that they have revealed themselves to be that part of the marketplace who are the doers (signer uppers) and who are not just the "talkers" (those that merely answer survey questions).

Opportunity Seekers Are Good For One Thing!

Even in the untargeted general population, however, you'll find, just thru the luck of sheer large numbers, a few people here and there who make good MLM prospects and who will actually sign up with you (and, in extremely rare cases, actually be productive). But who wants to look for a needle in a haystack when, with MyForbiddenLeads.com, you can look for needles in piles of needles?

Actually, we've discovered, especially with regards to MLM powerline marketing types of programs, that opportunity seekers do serve one useful purpose. Kindling wood. That's right...kindling wood. It's like this, friend. Opportunity seekers come in only two types. The 1% or so that just naturally love MLM. And the 99% or so that just naturally hate MLM.

Guess what we call the 1% of opportunity seekers that love MLM? Answer: Living babies. Guess what we call the 99% of opportunity seekers that hate MLM? Answer: Stillborn babies. Now, friend, you're probably wondering, why on earth does MBB/MFL call opportunity seekers, whether they love or hate MLM, babies? And why on earth does MBB/MFL call opportunity seekers that love MLM "living" babies; and opportunity seekers that hate MLM "stillborn" babies?

We'll answer the first question first. All opportunity seekers, from the point of view of the serious MLMer, are babies. They have little to no experience in MLM. What's the one thing that babies, no matter how genetically gifted or mentally advanced they are compared to the averages, simply cannot do? They cannot reproduce.

And so it is with the 1% of opportunity seekers that love MLM. Because they are "young" in the business and, in fact, are babies, with little to no experience, just like real babies are years and years away from sexual maturity for reproduction purposes. This 1% of all opportunity seekers that love MLM are, likewise, literally years away from MLM maturity in terms of MLM recruiting and MLM duplication purposes.

You can recruit 100 of the 1% of the opportunity seekers that love MLM and guess what will happen? You'll end up with nothing more than 100 wholesale product buyers. And only for a time. They'll sit there like babies and do what babies do if left alone and not fed. Because they're helpless, after a while, they'll simply die. And they'll never reproduce.

And, even if you feed them, train them, take care of them, change their diapers, love, nurture and care for them in the 365/24/7 manner that babies always require, guess what? They are still YEARS and YEARS away from being able to reproduce, duplicate and become productive in your MLM business and your MLM downline. By the way, if you have any experience in MLM at all, and especially if you're a big hitter and have any kind of MLM reputation established, you can recruit these 1% of opportunity seeker babies like shooting fish in a barrel! Why is that? Well, the answer is very simple.

What's common amongst all healthy new-born babies? They have big, wide open eyes! Why is that? Answer: because they are blank slates that have just come into the world and they are rapidly taking in information and gathering knowledge and experience about their world in order to increase their odds of survival!

In fact, just like babies are constantly gathering information and experience from multiple sources, most of these 1% of opportunity seekers that love MLM join multiple MLM programs in order to gather information and experience about MLM from multiple sources! After all, contrary to the urban myths out there, MLM is not taught at the Harvard and Stanford Schools of Business!

In other words, these babies desperately need lots of training and they want to get it from you (especially if you're established and experienced) The only problem is, the payoff for you is literally years down the road and chances are, you'll make the heavy resources investments but someone else will get most or all of your payoff. As previously noted, these babies change "parents" (read: sponsors) and MLMs several times (at least) over the years, while they're growing up, before they're ready to even begin reproducing for anybody.

Now, the 99% of opportunity seekers that hate MLM, just like the untargeted general population typically hates or has a negative opinion of MLM, these are stillborn babies. Unless you are Almighty God, and have "resurrection power," you're never going to get anywhere with these people.

They not only can't reproduce, as is the case with all babies; these babies, as far as MLM goes, are dead! As previously noted, after about the age of 25, clinical psychologists have rightly noted that one adult attempting to externally modify another adult's opinions, attitudes and, most importantly, behaviors, is a daunting and nearly impossible task.

In fact, when the pressure to change is coming from external sources, namely, you, most people will stubbornly dig in their heels and cling to their pre-existing opinions, attitudes and behaviors ever more tightly! And it's with this untargeted general population and the 99% of opportunity seekers that hate MLM that most, nearly all, MLMers spend nearly all of their time approaching with their MLM opportunity. Is it any wonder that the vast, vast majority of MLMers on the MLM Merry-Go-Round of Ignorance are basically destroyed, sooner or later, and, in most cases, much sooner than later?

Therefore, the 1% of opportunity seekers that do love MLM do have one useful purpose for the experienced MLMer, especially in powerline marketing programs. As stated before, as kindling wood. What do we mean? It's simple. These baby MLMers need something: namely, experience. You need something: as many signups as you can possibly get. It's a match made in heaven. They get what they want; and you get what you want. Once they sign up, however, don't expect them to reproduce. After all, they're babies. They have literally years and years of personal development, knowledge and experience to acquire before they'll even be ready to reproduce.

And, even if you sign up 100 of them, which is extremely easy to do, especially if you're an experienced, established big hitter, understand that 100 times 0 times 0 times 0 is still a big, fat zero. In other words, you're never going to build a duplicating downline with this 1% of all opportunity seeker leads no matter how much they love MLM. Just let them serve their two-fold purpose in a MLM powerline marketing program. One purpose is to produce wholesale volume.

And the second purpose is to provide the quantity of signups, the "kindling wood," if you will, in the "pop!" you've got money/signups email notification nature of powerline marketing systems that gets everyone, even MLM Rookies and MLM Veterans alike, excited (since we all are, after all, merely human)! And fully expect that nearly every one of them will fail. It's the ones that "fail" at their first few attempts at MLM, but, nevertheless keep on trying, who will eventually develop into the MLM Rookies.

And..the MLM Rookies that keep on keeping on will eventually become those Albino Elephant MLM Veterans. And that's because it is not a cliche and it is absolutely true that you cannot "fail" in MLM; you can only quit. Both "failure" and "success" are equal imposters and equal illusions. In reality, there is only feedback. But, that's another lesson for another time.

Summary

And you actually wonder why your marketing for your home-based network marketing business isn't doing better using these kinds of lousy "opportunity seeker" leads! Aren't you actually looking for people that fervently believe in MLM and who are actively looking to bring other people into their (and your) MLM business? Instead of meticulously hunting for the first lame excuse to drop out of the so-called "pyramid scam!"

If these so-called opportunity seeker "leads" were nutrition, you'd be starving! If these so-called opportunity seeker "leads" were oxygen, you'd be suffocating. And if these so-called opportunity seeker "leads" were water, you'd be poisoned!

Again, here's why, in a nutshell, recruiting opportunity seekers doesn't work any better than recruiting your own friends and family. Opportunity seekers are mere suspects. Whereas MyForbiddenLeads are true prospects. Opportunity seekers are kickers of tires. Whereas MyForbiddenLeads are bundles of buyers.

And opportunity seekers are somebody's extremely skeptical friends and family too. In fact, friends and family "leads" are so bad, we won't insult your intelligence in providing a lengthy explanation of them, other than to say, that they are almost always far worse than horrible opportunity seekers!

Part III: Reasons 17-25Why Franchises Are Superior To Traditional Small Business Models

2007-04-22T23:00:00.000-05:00

This is the final installment in our series on the "25 Reasons Why Franchises Are Superior To Traditional Business Models".

Part III: Reasons 17-25

17. Franchisers also can assist you with site selection. What makes a good site for a service station, may be a poor site for a restaurant or a retail establishment. Certain kinds of businesses do well in shopping malls while others do not. Normally, it is difficult to get into a successful shopping center without the credibility of a successful franchise entity.In terms of site characteristics, should you locate on a near corner or a far corner?

What kind of business should you locate next to? The franchiser has already addressed location problems and knows exactly where to place the franchise for maximum profit potential.

18. You will receive an operating manual. The manual is a convenient tool that will help you familiarize yourself with franchise operations and you can use it to train personnel. One of the biggest challenges in business is hiring and training employees. One of the major weaknesses and breakdowns in many companies is employee training. The operating manual will help you develop and implement a quality personnel training program.

19. Franchisers will help you with planning and forecasting. It is very important to know what to expect in terms of sales and marketing, activity, personnel, stock, equipment and personnel training. It is also important to forecast income so cash needs can be determined in advance. Franchisers also provide you with inventory control forms to help you track stock and other supplies so you will know what to order and when. These forms are excellent control tools that will help you reduce employee pilfering from your supplies.

20. Investing in a franchise will enable you to go into business with less capital, more expertise and more advantages than going into business on your own.

21. Franchises make it easier to get people excited about going into business with you if you lack sufficient capital to go it alone because of their long track record of success and profitability.

22. The vast majority of franchises are well known. Many are household names. Therefore, you have the greatest probability of seeing a return on your investment in the shortest possible period of time.

23. You do not have to be a business genius in order to succeed in a franchise.

24. The franchiser will train you and your personnel how to handle customer complaints and problems in a courteous, professional and business like manner.

25. It is much easier to grow and expand your franchise operation into other locations within the same city or town or establish additional franchises in other localities.

For individuals or groups with limited or no business expertise or experience, franchises are, by far, the best possible commercial enterprise model for going into business for yourself, but not by yourself.

Part II: Reasons 9-16Why Franchises Are Superior To Traditional Small Business Models

2007-04-22T18:20:00.000-05:00

In our last post, we outlined and discussed "Reasons 1-8" that addresses the advantages Associates will have if they chose a franchise rather than a traditional small business model. In this post, we'll examine reasons 9-16.

Part II: Reasons 9-16

9. As a franchise owner, you have collective buying power. This is an increasingly greater advantage because there are more conglomerates and larger companies today than there were just 5 years ago. The small business person really can't compete with conglomeraes to lower cost.

Because small businesses typically buy supplies and services in much smaller quantities, their per item cost is higher which can lower profit potential. When you become a franchisee, you have the collective buying power of the entire franchise network. Therefore, you will receive much lower prices for goods and/or services.

10. Initial training is provided for operating personnel, which is very important. Before actual business operations begin, a complete and extensive training program is provided by the franchiser.

11. Most franchisers offer ongoing supervision and consulting. This means when you open your doors for business, someone will be there to hire the initial work force, train them and help solve problems as they develop. This is a valuable learning experience for you. Eliminating problems before they impact your earnings, saves you time, money and effort. This cost reduction increases your profit potential.

12. You will also receive local and national advertising programs. Most franchisers will give you a local advertising program you can implement immediately. Normally, your advertsing program is professionally designed with the high profile of large scale national advertising. This gives you an edge over local competition.

13. Many franchisers provide point of sale advertising; such as ceiling mobiles, posters, etc. These are expensive to develop and they are very helpful in creating that extra point of sale impetus that can increase your overall profit potential. The sophisticated advertising material franchisers provide gives you a much better business image and identity.

14. There is also uniform packaging. The franchiser has already worked out the best size and type of packaging. This is a tremendous savings in time and money. Plus, trial and error has been eliminated for you. For instance, a food product package may need a certain treatment to resist moisture or to retain heat. The franchiser has already invested in the research and development to produce the required packaging material and manufacture it on a large scale. As a franchisee, you can take advantage of this.

15. The vast majority of franchise companies do ongoing research and development. They are constantly working on new products, new variations on existing products, new ideas, new concepts and new systems. Franchisers are experimenting and testing all the time. They can do things that you, as an independent business person, can't afford to do. Many have their own research and development laboratories and you, as a franchisee, are the recipient of their work and continuing efforts.

16. Some franchisers even provide financial assistance. In some cases, the franchiser will finance part of the initial acquisition cost, whether it is equipment, leasehold improvements or land. Some even provide assistance to lower your initial cash outlay which saves you money.

Part I: Reasons 1-8Why Franchises Are Superior To Traditional Small Business Models

2007-04-22T06:53:00.000-05:00

Many Associates may decide they would rather have a traditional business, rather than an Internet or home based business. If this is your choice, we recommend you seriously consider a franchise instead of a traditional small business model. In this post and the ones to follow, we identify 25 reasons why the benefits of a franchise are far greater than any other small business model.

Part One: Reasons 1-8

1. A franchise gives you the opportunity to have increased profits, because of the buying power and identity of a chain.

2. In many cases, no experience is necessary for most franchises. The reason why the vast majority of franchisers prefer you have no experience is because you won't be bringing any bad habits or preconceived notions with you.

The vast majority of franchisers assume you have no experience or knowledge about their business. Therefore, they are prepared to provide you with a training program which will give you the kind of knowledge and expertise you need. This is a tremendous advantage, since over 80% of all new businesses fail.

3. As a franchise owner, you are investing in a business venture in which someone else has worked out all the problems. All the testing has been done. The market, the product and the advertising program are already established. Even without previous experience, you should be able to handle most franchises with the knowledge, expertise and training the franchiser provides.

4. Another important point to consider is this: As a franchisee, you will be investing in an established total concept. You don't have to worry about filing for trademarks or patents. All this has been done. Design and marketing concepts have been tested and you can hit the ground running with a proven operational system.

5. Your business is recognizable to the general public. You don't have to worry about what equipment to buy, how much to buy, or how much space you will need to earn maximum profits. You don't have to decide on inventory requirements or what item sells best in a given area.

6. In addition to all the above, you have a much lower risk factor. Buying or investing in a franchise eliminates the vast majority of the trial and error business failures owners experience when they are developing a new concept. Your business will get off to a much faster and better start than traditional small business models.

7. You will have access to standardized policies, guidelines, procedures, formats, products and services that are used throughout the entire franchise system. Financial and accounting methods and techniques are provided, inventory control forms, hourly cash register readings, profit and loss statements; as well as all the documents you will need to establish and maintain a successful business operation.

8. You will have the additional advantage of company experts reviewing, both your financial and accounting records on a monthly basis. This helps you discover and solve problems before they impact your business. The traditional small business model does not have these built-in safeguards. Company experts can also help you monitor and manage your business even if you are thousands of miles away.

Management By ObjectiveThe Most Effective Personal Management System

2007-04-18T23:54:00.000-05:00

Use the following formula to manage and complete your objectives

Start Date>>>Your Objective>>>State the Method Needed to Complete It>>>End Date

Below is an example of how this self management system works:

Start date: September 7, 2007

Your objective: Get 10,000 hits on your website.

Method to use: Buy leads from Company A.

Completion date: December 22, 2007

Management by objective is extremely simple and extremely effective.

(Objectives are the activities and actions that must be completed in order to reach your goal or complete a project)

List the objectives that must be completed in order to make your goal a reality or complete your project. To complete your objectives as quickly as possible, it would be helpful to have a daily or weekly do list. Set a deadline to complete each objective.

Your objectives list may include but not be limited to the following:

Decide on a name for your business
Get an Employer Identification Number
Establish a business bank account, if you need one
Decide on a legal structure (sole proprietor, corp, etc)
Set an advertising budget
Get a prospects or opt-in list
Find a hosting company
Decide on a website
Sponsor my first person or complete my first sale
Earn $500.00 a month
Earn $1,000.00 a month

Self management by objectives is also a useful method to enhance your personal strengths and improve your weaknesses. Establishing and completing objectives is an ongoing never ending process that involves, your spiritual, business, personal and family life. It can also help you improve yourself and how you relate and interact with others.

Your PMA & PMIThe Number 8 Reason Why So Many Fail In Home Businesses

2007-04-18T15:48:00.000-05:00

It is not possible to sponsor or recruit more effectively without PMI and PMA. PMI is an abbreviation for Personal Mental Image. PMA is an abbreviation for Personal Mental Attitude.

You absolutely can not have one without the other and without either, success in any business venture, or any endeavor period is not possible. Why is this so? Before you can do something, you must first be something, before you can be something, you must first believe that being something is possible for you.

In short, before you can do anything consistently, you must have enough belief and faith in yourself that you can do it.

This is your Personal Mental Attitude. Your Personal Mental Attitude can be positive, negative, based on fantasy and illusion or on actuality and reality.

In order for your Personal Mental Attitude to have any impact in your life, you must bring your Personal Mental Image or the visualized you into sync with it. The visualized you is how you see yourself psychologically.

If you psychologically see yourself as weak, unpopular, unattractive or harbor a host of other unproductive and unhealthy psychological images or concepts about yourself, guess what?...that's exactly what you will become. There is nothing anyone can say or do that will change your psychological image or concept. You have to change it.

Chanting and repeating positive statements will not help you. This is the primary reason why "Think and Grow Rich" and other success oriented courses, books, tapes, and seminars have failed to help millions. The reason, either the mental image never changed, the attitude and image never got in sync, or one or both went off the deep end.

The same is true for success. Repeating over and over in endless self-talk or affirmations about what you are going to do or accomplish means nothing, unless you can visualize or see yourself doing it. If the psychological image you have of yourself is a loser. Guess what? Right! You are going to lose. All the success training in the world will not help you until you bring your psychological image in line with your mental attitude.

Like PMA, your Personal Mental Image can be positive, negative, based on fantasy and illusion or on actuality and reality. You see, the other side of the triangle can be just as bad. For example: You are a 54 year old male, 4' 11" tall, weighing 275 lbs, balding on top, no front teeth, and always dress like Elmer Fudd. However, your psychological image is that of Tom Cruise, the actor. As a result, you think, act, talk and believe that you are Tom Cruise.

There is absolutely nothing wrong with using Tom Cruise or anyone else as a role model. However, when an individual takes it to this level of personal involvement, like the world's prettiest and most desirable woman, he needs professional therapy.

These examples have been used to illustrate the importance of controlling your mental attitude and your mental image. Going to either extreme can be dangerous. As a recruiter or sponsor, your PMA and PMI should be firmly rooted in actuality and reality, and the genuine possibilities that exist for personal growth and personal achievement. You don't need phony realism or phony attitudes. Everything about you can and should be authentic.

Unrealistic Positive Mental Attitudes and Positive Mental Images can be just as damaging to your health as negative ones. Consequently, IMG.Ws believes a healthy Personal Mental Attitude and Mental Image, based on actuality and reality, is far more beneficial and profitable, than any positive or negative attitude or image you can create for yourself. Mind created subjectivity should always be rejected in favor of objective reality and actuality.

In order to be more effective as a sponsor or recruiter, you need facts, usable and reliable information, and a heavy dose of reality. These are the elements you need to improve, understand, or alter what you are doing in order to build a successful Home Business Shop Operation, Internet Based Business or Business Group, Home Business Enterprise and a successful life.

Associates can determine for themselves the lessons contained in this post. Next - "Failure To Learn Business Fundamentals" - the number 9 reason why so many fail in home businesses.

How To Sponsor More Effectively

2007-04-18T05:38:00.000-05:00

Your first step to sponsoring more effectively is re-evaluate what you have been doing. If you are in a recruiting oriented commercial venture, have you been trying to sponsor?

If you are in a sponsor oriented business venture, have you been trying to recruit? The second thing you need to do is accurately determine the nature of your current business venture.

Are you in a Home Business Enterprise or a Home Business Shop Operation that requires use or consumption of a product to generate income; whereby, growth involves building a distributor network?

If the answer is Yes, In order to sponsor more effectively, you need to develop or improve one-on-one communications and your people skills. You need to develop a personal sales and marketing system that compliments what the company provides with your own creative ability.

In addition, you must develop a personal management philosophy and management system. There are a number of different aspects you need to improve and it begins with analyzing your personal assets and liabilities.

Sponsoring more effectively also requires you to genuinely care about and love people, I mean really care about and love them. This is the only way you can comfortably accept responsibility for them, teach them, work with them, and help them succeed. You are their support and training system. Besides your family, the most important people in your life or your customers and the people in your organization.

You need to have extremely high levels of personal growth, commitment, product knowledge, and understanding of how your products or service benefit others. You must also love what you are doing and have high levels of self confidence, faith, belief and personal conviction.

If you haven't realized it yet, the same activities and personal attributes needed to run an effective Home Business Shop Operation, are the same activities and personal attributes you need to sponsor more effectively. Now do you understand why you can't just get bodies and build a successful Home Business Shop Operation.

You absolutely must connect with people in order to achieve large scale success. A good sponsor will always be an effective recruiter. However, a good recruiter must grow and develop before he/she can become an effective sponsorer.

If you have serious personality and character flaws, these must be overcomed in order to sponsor more effectively. If you can not master yourself, grow, develop and improve your character and personality, you are D.O.A.(Dead on Arrival) as a sponsor. "Your Personality" is the number 7 reason why so many fail in home businesses online and off.

Your personal growth and development in every aspect of your life and business is an ongoing process as a sponsor. Because being a sponsor requires so much more of an individual, this is precisely why thousands stopped sponsoring and started recruiting.

In our previous post, "How To Recruit More Effectively", we identified personality issues that prevent thousands from succeeding in home businesses and outlined the questioning down technique that is very effective for recruiting. This technique can also be used to sponsor people into your organization. Once in, you role changes to manager, teacher, organizer, trainer and leader. Review this post to learn the technique.

As a sponsorer, your knowledge and skill must be passed on to members in your downline organization. This is the essence of effective duplication. For more information on this topic, see our previous post or go to our Information Warehouse to the bin entitled: How to Recruit Or Sponsor Effectively.

How To Recruit More Effectively

2007-04-18T03:51:00.000-05:00

The first thing you need to do to recruit more effectively is accurately determine the nature of your business venture. If you have a user based product or service, you need to develop your sponsoring skills.

If you are not up to improving your one-on-one people skills, then becoming a more effective sponsorer is not likely.

You might as well leave that venture, and find one that is bettered suited for your personality type. If you have been a smuck, deadbeat, jerk, nerdy, argumentative, loner or don't like people, selfish, rude, insensitive, self centered, braggart, boastful, dope fiend, drug addict, criminal, cheat, liar, get-over artist, prostitute or child molester.

If have these personality flaws or a host of other undesirable character traits, that include dysfunctional thinking, your chances of sponsoring someone are next to none.

This is what it will take for you to become more effective: You must first make major improvements and changes in your life, lifestyle, attitudes, concepts, and precepts if you want to work and build offline.

However, as an online recruiter for an affiliate based commercial enterprise or an Internet Based Business or Business Group, you can become very successful, because no one will ever have to meet you or know you. Your overall effectiveness will be determined by the extent and potency of your advertising, and how well you organize yourself and business activities. Your problems are offline, not online. However, you will still need to work on your personality because severe character flaws will follow you online.

If you do not have excessive character flaws and want to work online, the same method that works for smucks, nerds or jerks will work for you. However, unlike those with serious character issues, you can recruit offline. This is what it will take to recruit more effectively:

First: You need to dramatically improve your communication skills, one-on-one people skills, and develop your ability to persuade others. The best persuasion technique to use is Questioning Down. Questioning Down is a sales method that involves using a series of 6 or 7 carefully crafted Closed-ended Questions, to which, the answer is always Yes.

What you are essentially doing is Questioning Down to the Closing Question. A no answer, or negative response to any one of the questions in the series would indicate the person answering the questions is either dysfunctional or not very intelligent. For example:

Is having a safe home important to you?

Is clean fresh air better than dirty stale air?

Is fresh water, better than polluted water?

Is new cloth, better than dry rotting cloth?

Are your wife and children important to you?

If I saw gas leaking from your car, would you want me to tell you?

If I saw a person trying to burn down your house, would you want me to stop them or call the police?

If I saw you sinking in quicksand, would you want me to pull you out?

If I knew the bridge was out, would you want me tell you?

Would you like to earn $1,000.00 a week?

Is having more money important to you?

Do you want your children to have a better education?

Do you want better health care for you and your family?

Would you like to retire in comfort?

Would you like to pay off all your bills?

After 6 or 7 yes answers in a row, 95% of the time, the answer to the final Closing Question is also Yes. This technique works for anyone that does not have serious character flaws. It is extremely effective in "Warm Markets" and "Referral Markets", and with family members. If you are offering a product, service, or income opportunity, the final Closing Question is always: Why not give my product, service or income opportunity a try? For example:

Why not give Great Alarms a try?
Why not give Global Domains International a try?
Why not give GenBucks a try?
Why not give Cognigen a try?
Why not give VMC Satellite a try?
Why give Direct Matches a try?
Why not give SFI a try?
Why not give Free Store Club a try?
Why not give My Free Bookstore a try?
Why not give Success University a try? etc.. Then shut up!!

You can also use Questioning Down with your family. The final Closing Question always relates to what you want your family member to do. For instance:

Why not clean up your room?
Why not mow the lawn?
Why not get an education?
Why not improve your grades?
Why not go to Church?
Why not clean your clothes?
Why not take me out to dinner? etc. Then shut up!!

Second: Develop an offline advertising campaign as well. The advertising venues you can use are covered in: How To Grow Your Home Or Internet Based Business Rapidly.

As for the rest of humanity, the same advertising methods that will help the "Good, Bad and the Ugly" recruit more effectively online will work for you. Working offline depends on a lot of different factors because of visual imagery and direct personal interaction. It's hard to believe, but there are some people that just don't like you. There are people that you don't like. Physically attractive people will always have a visual advantage over those that aren't. Tall people will have an advantage over short people.

Thin people will have an advantage over overweight people. People with no physical handicaps, will have an advantage over those that have them. However, whatever you lack physically, you can compensate with your other attributes and, believe it or not, become even more effective and successful than you physically advantaged counterparts.

Sponsoring Is Not Recruiting And Recruiting Is Not Sponsoring

2007-04-18T03:19:00.000-05:00

The first thing you need to understand about sponsoring or recruiting is that effective sponsoring or recruiting has nothing to do with sponsoring or recruiting. An entirely different process is at work, online or offline.

Effective sponsoring is no more or less than successfully connecting with people emotionally and intellectually, and in some cases spiritually. The primary reason so many people have difficulty sponsoring others is they confuse sponsoring with recruiting, or use the terms interchangeably.

Sponsoring is not recruiting and recruiting is not sponsoring.

Yet, so many well meaning people fail to comprehend the differences between these two activities. In order to completely understand why so many people fail at this critical aspect of their business, you must know the difference between sponsor, sponsoring, recruit and recruiting.

Recruit: A recruit (other than a newly enlisted man or woman in the military) is any new disciple or follower of a cause or organization.

Recruiting: Recruiting is the active process of finding followers or disciples for a cause or organization; whereas, the organization can be a commercial enterprise.

Sponsor: A Sponsor is anyone that literally accepts responsibility for another. This includes, but is not limited to, his/her debts, statements, obligations, actions, and activities.

Sponsoring: Sponsoring is the active process of finding people that will be responsible or accept reponsibility for others.

Accepting the responsibility for another human being is a solemn obligation that should not be taken lightly. Recruiting is basically finding bodies to fill quotas. The language of networkers that are trying to build an organization by recruiting is: "You get 5, and they get 5, and so on down the line." The language of a sponsor is entirely different. When a sponsor speaks, it is always what we are going to do and what we are going to accomplish. We are going to work together. My income is dependent on how well I fulfill my obligation to you.

Therefore, my role and function is not only to help you increase your income, I must also teach you how to accept responsibility for someone else. Hence, I must teach you how to sponsor Bill, so you can teach Bill how to sponsor or accept responsibility for Sally. What happened to so many MLM companies is this: Thousands of people in these business organizations stopped sponsoring and started recruiting.

When you decide to join a commercial enterprise or organization that requires sponsoring others in order to grow, 99% of the support these people will receive will come from you. The remaining 1% comes from the company, organization or your upline. When you join a commercial enterprise or organization that requires recruiting, 0%, or none of the support these people receive comes from you. Once an individual has been recruited, your role and function is over. All the support an individual will.., or will not receive.. comes from the organization or commercial enterprise.

Every Home Business Enterprise or Home Business Shop Operation that has a user based product or service; whereby, the product must be consumed or used in order to earn income, and growth is realized by developing a distributor network is a sponsor oriented commercial venture.

Every Internet Based Business or Business Group is a recruiting oriented business venture. The very nature of an Internet based enterprise prohibits sponsoring as a means to grow. This covers all affiliate based enterprises and cash flow commercial ventures that market or sell education or self improvement products or services. Stand Alone business ventures can be recruiting oriented, but not a Home Business Shop Operation. To succeed in a Home Business Shop Operation will require sponsoring, not recruiting.

A Zest For Living

2007-04-17T06:19:00.000-05:00

A zest for living is essential for any long term worthwhile achievement. Why?... because of the many obstacles that must be overcomed. Only a purpose and a goal you believe in are strong enough to surmount temporary setbacks and defeats. Without such a goal and purpose, the first ill wind would be more than enough reason for the vast majority to give up on their dreams.

So many people stop living and start existing. Their eyes, faces, expressions, demur, attitudes and every fiber of their being tell the world they have given up the quest and are now defeated. We personally don't believe anyone wants to live in poverty.

We personally don't believe anyone wants to be a loser in life. Unfortuantely, so many people have given up. So many people are worn down and worn out until they can no longer hope or believe again.

Many people are laboring under an illogical assumption called: "Immortality of the body". This insidious assumption prevents millions of people from being all they can become. These unfortunate people have been victimized by the mass media and psuedo-intellectuals into believing there is always time to change, time to do better, time to make dreams realities. Because of this false mentality, people sqaunder away their talents, money and their most priceless possession... time, in all kinds of non-productive activities that are tension relieving instead of goal achieving.

Most people work to get through the week with enough money to spend on the weekends. These people hope that the winds of fate will blow them into a mysterious port that has the answers to all their problems. They look forward to retiring in the future on their pensions and social security and live on a fantasy island somewhere.

By failing to take control of their lives, set reachable goals, these people are actually planning to fail by default. They will reap their just rewards for their haphazard non productive approach to living. Statistics show the average working man or woman that retires at age 65 is dead by age 72. On average, without this zest for life, you can expect to live only 7 years, If you retire at age 65.

As an IMG.Ws Associate, don't let this happen to you. Care enough about your life to keep your hopes and dreams alive. Remind yourself constantly, to do it now, make it happen, enjoy life now, while you still can. You have billions upon billions of years to rest after you have lived your life to the fullest.

You don't have time to be afraid, to get caught up in fads and idiotic notions. Begin a personal mission to change your life for the better... and Do it now... Not tomorrow... Next week... Next month... or... Next Year... Start Now..Today. It would be a sad day indeed, if you were to leave this life..without ever knowing the thrill and enjoyment of making your dreams come true.

Splogs & Sploggers

2007-04-17T05:41:00.000-05:00

If you are an IMG.Ws Associate, don't stupe to subterfuge, underhanded tactics or illegitimate activity to make a dollar. If you must resort to spamming and scamming to earn money online, we recommend you go back to school, increase your knowledge and skill and get a job.

What is a "splog" and how do some "sploggers" operate? What do I mean by "junk" pages?

Splogs and Sploggers - An example of a "splog" is, basically, a blog with no real content. It is just stuffed with keywords to get high rankings in the search engines.

It will also have Google Adsense ads and possibly a search bar. If you click on the search bar, it takes you to another "splog" owned by the "splogger."

If you click on the Adsense ads, the "splogger" makes money from Google. Sometimes people take over abandoned blogs and use them as "splog" pages. Another tactic is to have a bunch of "splog" pages all linked together to increase link popularity. Again, this is to trick the search engines into thinking the site is important.

I've even heard of software that will "blast" ads to millions of forums, blogs, and websites. This also increases popularity by giving you millions of inlinks. There are other "splogger" favorites too. I've even seen ads for a software package that actually tricks search engine bots into thinking you have thousands of web pages on the Internet with your content and your links.

A "splog" ad is very easy to spot. Have you ever been in a forum and then see a post on an unrelated topic? The post is sometimes nothing but key words, casino ads, etc. There is a lot more to this but I think you get the idea.

Cell phones I am just a new cell phones boy. A cell phones stranger in this town, cell phones where are all the cell phones good times. Cell phones who's gonna cell phones show this cell phones stranger around cell phones.

As you see, I just mixed in the phrase "cell phones" with the lyrics to a popular Pink Floyd song. If "cell phones" shows up enough times in the body of my site, the title, the meta description, and the meta keywords, coupled with thousands of inlinks, I get high rankings. When people visit the site after searching for "cell phones," they realize it is junk. However, they'll see the Adsense ad for what they are really looking for and then click that ad. The result is that you just paid the owner of that "junk" page just by clicking the Adsense ad.

Google has finally caught on. My guess is that Cost-Per-Action (CPA) will start to become the norm. Cost-per-click (CPC) may be on the way out. This is both good and bad. Generally CPA pays better. Then, we'll just have to wait and see how long it is before scammers figure out how to "dupe" that system too.

Your PersonalityThe Number 7 Reason Why So Many Fail In Home Businesses

2007-04-17T02:45:00.000-05:00

If you decided on a Home Business Enterprise or Home Business Shop Operation, your personality will have an immediate impact on your ability to grow your business.

If you are a chronic complainer, poor worker, habitually late, have low standards or productivity, argumentative, rarely get along with others, or never seem to fit in, your chances of recruiting or sponsoring, or even selling your product or service to a large market in your town or city are slim and none. This is also true if you are an alcoholic, drug addict, always have personal problems, family problems and/or lover problems.

If you are irresponsible, irrational, obnoxious, overly personal in your relationship with others, always gossiping, berating or belittling others or always making excuses, your chances are also extremely poor at building an organization. You will also need to change, before you get involved in an opportunity. Your chances of attracting others is not very good either.

If you have been a smuck, deadbeat, jerk, nerdy, argumentative, loner, don't like people, selfish, rude, insensitive, self centered, braggard, boastful, dope fiend, drug addict, criminal, cheat, liar, get-over artist, prostitute, child molester, or anyone of a host of other undesireable character traits, that include dysfunctional thinking, your chances of sponsoring, recruiting or selling your product or service to someone are also next to none

Tammy Twit & Denny DimWit

Negative personality traits that plague you offline will follow you online. Don't think because no one sees you or really knows you that the real you will not surface. Tammy Twit and Denny Dimwit both believe they can increase their income by starting an Internet based business. Both Tammy and Denny have major personality problems.

Tammy is selfish, rude, insensitive, self centered, always has personal problems, family problems, lover problems, irresponsible and irrational. Denny has Tammy's character flaws, plus he is loud, obnoxious, rude and parties a little too much. Both failed miserably trying to network in their respective community and the Internet seemed a good way to camouflage and hide their short comings from others and increase their income.

Both joined a money scheme that promised overnight riches. To market their scheme, both got auto mailing, auto respondering and mailing list servces. In addition, they scour the web daily looking for email addresses and message boxes to spam. Their ads berate and belittle people and their website is replete with strong provocative language. Idiot, fool and no brainer are constant themes in every ad copy they email or post. You have probably seen their ads.

"====>ONLY FOOLS WORK HARD.!<===="

"++++++THIS IS A NO BRAINER!+++++++"

"******EVEN AN IDIOT CAN SUCCEED*****"

"#####SO SIMPLE A CHILD CAN DO IT###"

Tammy and Denny not only spam incessantly, they also use phony email return addresses and deception in their emails. After a year of little or no income, both resorted to scamming. If you have been on the Internet for any period of time, you have seen the handiwork of the Tammy Twits and Denny DimWits in Internet sales and marketing.

There are literally thousands of Tammys and Dennys on the Internet today. The personality flaws that hinder them offline continue to plague them online. That 's why "Your Personality" is the number 7 reason why so many fail in home businesses.

There are plenty of lessons here for Associates. We know you can figure them out for yourselves. Next - "Your PMI & PMA" - The number 8 reason why so many fail in home businesses. If you need additional support help on this post, please go to the first page in the Information Warehouse and scroll down to "Life Science".

The Hard Core Reality Of Earning Money

2007-04-17T01:47:00.000-05:00

The first thing you must fully understand is no individual can print unauthorized currency or mint coins in any industrialized country without going to prison. In some countries, you would be executed if caught and convicted of counterfeiting. Therefore, earning more money by this means is eliminated as a viable option for the vast majority.

Other options can be eliminated as well. You can't steal it, because someone must have it before you can steal it from them. Before you can earn interest payments, you must have money to invest. You can't borrow it, because you must be receiving it consistently before you can borrow it.

You can't just receive it, because someone must have it before they can give it to you. You can't get it by allocation or appropriation. Only government can do that. Therefore, the only way the vast majority will ever get any money is by earning it.

It is unfortunate, but that's the way it is. Earning money always, directly or indirectly, involves some type of selling. There are only 3 classifications of things that can be bought or sold - Information, Products or Services.

The question now becomes, what precisely do you have to sell? Before you became an IMG.Ws Associate, all you were probably selling was your time. Your talents and skills are the services you are providing, while you are being paid for your time. The level of your talent or skill determines how much you are paid.

You receive no pay for what you might do or what you are capable of doing. What precisely is your time worth? For many, it's minimum wage. Is your time worth $10.00 an hour? $50.00 an hour? $100.00 an hour? or... thousands of dollars an hour? Since you can not create more hours in a day, only 4 possibilities exist if you sincerely desire to earn more money.

Increase the value of your time by getting more education or increasing your skills.
Take advantage of investment opportunities such as real estate, stocks, bonds, mutual funds, and other investment instruments.
Take advantage of income opportunities that allow you become a member of a group or team or build a networking organization.
Work 2 or 3 jobs.

Combining numbers 2 and 3 is the absolute best alternative. Even if you got more education or increased your skill/s, and even if you could work 2 or 3 jobs, you would still have to find an employer who is willing to pay you. And.., You would still be working by yourself.

Taking advantage of investment opportunities requires discretionary income over and above what you need to maintain your lifestyle. You can earn far more discretionary income by joining others in an income opportunity than you could ever earn by working alone.

Don't go around telling people what you won't do, because what you are really saying is; "I am limiting the number of employers to whom I am willing to sell my time". There are some legitimate reasons why you should not or might not sell your time to some employers; such as, individuals involved in criminal or nefarious activities. Otherwise, be very careful or you will end up limiting yourself, your desires and your aspirations.

The minute you start down the road of limitation, you become a limited being with a limited mentality. Your options become limited and, as a result, you become a closed-minded or narrow-minded person. The personal services you are offering for sale are totally dependent on the marketplace. Buyers must be in the marketplace actively seeking sellers. These buyers are your potential employers.

Buyers tell you what they are willing to pay for your time, while you are providing your service/s. The amount you are paid is totally based on the demand for your services, and the difficulty of finding another individual with the same or comparable level of skill, knowledge, or talent.

The hard core reality of earning money is this: It is never going to be easy. It will always take some intelligence, time, effort, persistent and determination on the Internet or off. You must prepare yourself for this challenge mentally, emotionally, psychologically, physically, and even spiritually. Amassing great income is not for the weak or the weak-minded. You must be tough and tough minded in order to survive and succeed.

The Real Importance Of Money In Your Life

2007-04-17T01:24:00.000-05:00

Unless you change your attitude about money, you will never understand money's real importance in your life. In addition to money's real value and role, the real importance of money in your life is: Money is also the single greatest contributor to your happiness and the happiness of others.

Those who "bug out" on life, and try to live their lives without money, are really selfish, self-centered people. They are so wrapped up in themselves, until they can not see or realize, money contributes to the happiness of others. Money is a lot more than materialistic acquisition. You hear it all the time. Money can't buy happiness. This is true.

But, it is also true that money will buy products and services that will positively contribute to your happiness and the happiness of others. Granted, there are some rich people that are very unhappy and depressed. But all the available evidence points to the poor, and those that don't have enough money as being the most unhappy, miserable, and depressed.

There are millions of people that still believe a desire for money is wrong and sinful. These people, unfortunately, have an incorrect attitude based on an erroneous point of view. They really believe money is the root of all evil; which they claim comes from biblical scripture. This is only partially true. The correct quote is: "The LOVE of money is the root of all evil" (1st Timothy, vi 10). Money is not evil. Money is only a medium of exchange.

You don't have to love money in order to have it, but, a desire for it is absolutely necessary if you are going to acquire more than enough to get by on. People who think about money, who understand money's real role, value, and power, realize its advantages and benefits, and appreciate it, are far more like to attract money, acquire money, and have more money, than those that do not. The more you know about money, your moneymaking potential, and the more you change your attitude about money, the better off you become.

What Is Money

2007-04-17T00:53:00.000-05:00

This section is also for our Associates in other countries that have different currencies and monetary systems. Whether you call it afghani, baht, balboa, bolivar, cedi, colon, cordoba, cruzeiro, dalasi, deutsche mark, dinar, dirham or dollar.

In other countries, its called a dong, drachma, escudo, florin, forint, franc, gourde, guarani, gulden, kip, koruna, krona, krone, kwacha, kyat, lek, lempira, leone, leu, lev, lira, mark, markka, naira, pa'anga, pataca, peseta, peso, piaster, pound, quetzal, rand, rial, riel, riyal, ruble, rupee, rupiah, schillingi, shilling, sol, sucre, taka, tala, tical, tugrik, won, yen, yuan, zaire, or zloty, it's all the same thing....MONEY.

What is money? Money is merely a convenient medium of exchange - nothing more, nothing less. It is the most practical method to pay for goods, services, and human productivity. Money' s true value is a matter of public belief, confidence, faith, and trust in your country's government. Money's real value is an entirely different matter.

The primary reason why the vast majority of the world's population can not acquire or amass great wealth, is because they do not fully comprehend money's real value, role or importance.

What is Money's Real Value? Whenever the overwhelming majority of the world's population get into a discussion about money, they have a tendency to confuse price, cost, worth, and value. Price is a one time thing. You pay it once and you are done with it. Cost can last a lifetime. Worth is whatever you, someone else, an agency, a court, or your government says it is. Value is the actual benefit and advantage you receive or derive by having access or ownership.

Therefore, the real value of money lies in what it can do for you and others in the form of benefits and advantages. The real value of money also lies in its ability to satisfy your needs, wants, and desires. Money is the car you drive, the clothes you wear. The medical services you receive if you are injured or ill and the medication you need to restore your health.

The real value of money is the means by which you maintain your health. Money is the food you eat and the amount of exposure you have to the world around you. You can experience the value of money in the places you go, the trips you take, and the recreation and vacations you enjoy.

The value of money is a cool home on a hot summer day, or a warm home and comfortable bed when it's 20 below. Money is the television, the appliances, the phone, the furniture, and the very floor you walk on every day. Money is also the taxes and fees you pay. Money is how society defines and categorizes who and what you are. It is the driver's license and credit card in your wallet or purse, your title at work, your profession, trade or career.

Money's value can be seen in your military forces, public services, and national defense. Money's value can be seen in the roads, streets, highways and bridges you use everyday. It is also your legal system, police protection, civil society, social order and your penal system. The value of money extends to the government agencies or businesses that employ you, the schools that educate you and even to the undertaker that cremates or buries you.

The value of money can be seen in the public programs and services that benefit millions. In the arts, sciences, humanities, culture and space exploration. Money's value is all around you, yet the vast majority rarely ever recognize the relationship between money and the advantages and benefits having money brings to them.

What is Money's Real Role? It's so unfortunate, that millions see and understand money's role in their lives as only a means to acquire things and pay their bills. They fail to comprehend money's real role, just like they fail to realize money's real value. The real role of money in your life is to empower you and free you from the drudgery and toil of life.

Money gives you power and freedom. Power to help yourself, live your life, and help others. Money gives you the freedom to live your life on your terms. Without money's power, governments and the socio-economic structures that maintain them can not exist, and neither can you. Like money's value, money's power is all around you. The power and freedom you have to help yourself and others is directly related to the amount of money you have in all its forms and manifestations.

Without money you are powerless and imprisoned. You can not contribute to your community, the arts, sciences, culture or charities. You can not even pay your bills or your debts and maintain a good name. Money gives you the power to change your life and your circumstances. Money gives you the freedom to choose your lifestyle and your destiny. Without money, you are at the mercy of fate and others.

Everything you now have, if you have anything, would not exist without the power of money to acquire it. This includes your business, job, profession, trade or career. All that you see and sometimes don't see around you, from the sewer systems, to jets overhead, and everything in between, would not exist without the power of money to establish it, and maintain it.

Let's Talk About Money

2007-04-16T22:51:00.000-05:00

Now that you realize it's possible to increase your income in a relatively short period of time, let's talk about money. Suppose you had a million dollars in the bank. Let's assume the bank was willing to pay 5% interest on their time deposits known as "CDs".

5% on one million dollars is $50,000.00 a year; which is approximately $4,166.00 a month. Sure, you might be able to get a higher interest rate in various bonds, mutual funds, stocks, or other investment instruments; but not much more, and even so, your risk of losing your million rises proportionately.

So, How are you ever going to stop working? A million after taxes gets you $4,166.00 a month, and that's not taking inflation into account.

10 years from now, that $4,166.00 will seem like nothing at the current rate of inflation, which is much higher than the government says it is. Social Security and company pensions might not last. Medical expenses can eat up whatever savings you do manage to accumulate even if you are lucky enough to have insurance!

What do most people end up doing to protect themselves? Absolutely Nothing! Do you really want to know the truth. After 30 years of studies, 95% of working people still end up dead, or dead broke.

This is the hard core reality of living and working with the 40-40-40 Plan. 40 hours a week, 40 years of work, and $40.00 in a savings account when you retire. What are you going to do to prevent this from happening to you?

Don't think you are too young not to think about this. There are really only 2 things that are going to happen. You are either going to live, or you are going to die, and that's a fact. How old are you right now? Are you saving any money? If you are, how long will it take you to save a million after tax dollars?

What will a million dollars be worth at that point in time? Let me tell you. If you manage to save $1,000.00 a month, it will take you 83 years to save $1,000,000.00. The interest on the money while you are saving it will be eaten up completely by taxes and inflation.

The reason why you need to earn more money is because making large amounts of money is not enough. Your income must be continuous and come from several different sources if you want real financial security. Why? No matter how much you earn, you have to keep on working, or the money stops coming in.

Continuous Income is What You Need: You see, what we are really discussing is continuous income aren't we? You want the million in the bank because of the income it represents. A single mother on welfare in some states, gets $1,139.00 monthly in the form of a check, food stamps and other benefits.

Working people, like us, would have to save $273,000.00, after taxes, at 5% interest to receive $1,139.00 a month in interest payments. Oh...you mean... you don't have $273,000.00 in the bank? So..you haven't saved up enough money yet, to reproduce the non-working income that a welfare mother gets from the government?

Please understand, we are not writing this post to pick on welfare mothers. They are going to have enough trouble trying to find a decent job. This post is written to illustrate how much money you would have to save to have a welfare class income.

As you earn more money, unless you are just into having status symbols, the cars you drive become more expensive; as well as the clothes you wear, your home, and the food you eat. The vast majority of people that earn more money, spend more money. Even if you do manage to save a million after tax dollars, and live off the interest, your new lifestyle requirements will eat it up.

Remember: We are not talking about getting rich. This is just an illustration to demonstrate how rapidly you can run through a retirement income of $4,166.00 a month. If you don't believe you can run through this income in a relatively short period of time, ask any good doctor, lawyer, college president, or small business owner. Most of these professionals earn about this much a month or more. And while you are at it, ask them what would happen to their lifestyle and quality of life if the money suddenly stopped coming in?

You Can Win The Race Against Your Competition

2007-04-16T20:20:00.000-05:00

A fraction of a second after you decide to participate in an income opportunity, you are in a race. You are in a race to find people that will buy your product/s, use your service, or take advantage of your income opportunity.

You are racing against time and others to find people before they do that are capable of taking advantage of your offer or plugging-in, duplicating and leveraging. This is not an easy race to win.

It is not easy because of the competition and spam filters that wipe out your emails. It is also not easy because it can be extremely difficult dealing with the mind-set of another human being.

In addition, there are several more reasons why millions of people never enter this race and why the hundreds of thousands that do never reach the finish line..

The vast majority of Americans; as well as working people throughout the industrialize world, are sold on the 40-40-40 plan {40 hours a week, 40 years of work and $40.00 in a savings account when they retire} And.. If they are involved in networking...they are also looking for the best people they can find for their business venture/s.

To win the race against the competition, you must get out front early and stay out front. Stay focused and never lose sight of your short term objectives and your longer term goal/s.

If you find yourself behind, begin a relentless pursuit of excellence in all you say and do. Wear down your competitors with more value for less or greater value for the same money, time or effort spent. The Integrated Economics concept and the Information Warehouse give you the decided advantage in your race against the competition for the following reasons:

First: The Integrated Economics concept simplifies and condenses the recruiting or sponsoring process, and the moneymaking process, into workable formats that can be learned and used by anyone with reasonable intelligence.

Second: The income opportunities in your Internet Based Business Group are so affordable, you have a 100% market share. 100% of the adult age population anywhere in the world can participate in at least one of your opportunities. Why? Some of your opportunities are FREE to join with no monthly maintenance or purchase requirements. All they have to do is work the program to earn part time or full time income, and your knowledge of Integrated Economics will show them how to do that effectively.

As an IMG.Ws Associate you have an incredible arsenal to bring into the arena to battle against the competition. You have power boosters that will help win the race to sell your product or service or sponsor or recruit the best people you can find.

Remember: The best people you can find are always those people that are willing and ready to change their thinking, attitudes and/or financial situation.

The Herd MentalityThe Number 6 Reason Why So Many Fail In Home Businesses

2007-04-16T09:07:00.000-05:00

John earns $20,000 a month from his home business. Peter hears about John's earnings and immediately becomes an independent representative for the company John is working with.

Sally hears about John's success and also joins the company. So does Mary, Phillip, Lewis, Hernandez, Earline and a host of others. However, unlike John, none of them succeeded.

Joe Guru, just published his latest "Secrets To Online Wealth". He offers an affiliate program for distributors. Within weeks, 10,000 people are marketing Joe's ebook.

They all purchased an email list, loaded up their auto mailers, programmed their auto responders and started blasting email addresses, sometimes sending 20 emails an hour to the same address. What each of them failed to realize is that 9,999 other people were doing exactly the same thing and blasting to the same list they were using. As a result, none of them earned any money.

Harry is earning $15,000 a month from his traffic exchange. Angel and Bill hear about Harry's success and open their own online traffic exchange. Paul learns of Harry's success and also decides to enter the traffic exchange market. So does Annette, Craig, Morgan and about 1,000 others.

After a year, Harry is now earning over $15,000 a month. Angel and Bill have closed their exchange. Paul has filed for bankruptcy and is bitter and disillusioned and the rest are marginally successful, failing or have already failed.

All these illustrations depict the "Herd Mentality" that is so prevalent today online and off. This mentality is the number 6 reason why so many fail in home businesses. In our first example, neither Peter nor any of the others took the time to learn how and why John was earning $20,000 a month. John may have had a lot of factors already in place that led to his success. Factors, none of the others possessed.

In our second example, none of the distributors bothered to investigate or develop an alternative strategy or concept to market Joe's ebook. Even those that bought Joe's "Secrets To Online Wealth" weren't earning any money with his secrets. The reasons: Rapid burn out and incompatibility.

Because of the speed at which the Internet exposes millions to ideas and concepts, burn out and market saturation happens 10 times faster than it does with a traditional off line business idea or concept. Secondly, what worked for Joe, may not work for you. The factors and circumstances that allowed Joe to succeed may not be present in your situation.

In addition, when Joe discovered and developed his method, he probably had the market largely to himself. By the time he became successful with his concept, competitors had already emerged that were selling a similar concept or idea. Joe's strategy to continue his earnings is to sell his method to you and thousands like you.

Think about this for a minute. If you discovered a concept that was earning you $1,000,000 a year, how much would you sell it for? You're so right. Not at any price because whatever you could sell it for, you can always earn 10 times that. However, if this concept stopped earning you a $1,000,000 a year, how much would you sell it for then? You're right again. Whatever you can get.

In our final example, Harry was earning $15,000 a month because he had his traffic exchange long before the market became saturated with them. All the members that were paying Harry for his services were not paying any one else, even though they became members in other exchanges. Plus, at the rate traffic exchanges proliferated, members could not surf all the exchanges they joined even if they wanted to. There are only 24 hours in a day.

There are plenty of lessons here. As an Associate, you can easily determine what they are. Next - "Your Personality" - the number 7 reason why so many fail in home businesses. (Also see - "Why Affiliates Fail In Home Business")

The Truth About Safelists

2007-04-04T04:37:00.000-05:00

The secret to making money on the net is no secret at all. It doesn't involve porn, casinos, or auctions and it doesn't require you to be a programming wizard. Anyone with a few hours a day can generate a substantial income in a reasonable amount of time.

Fact #1: 97% of online marketers earn less then ten dollars per day online.

Fact #2: 82% of online marketers spend over 6 hours a day peddling their wares.

Fact #3: 4.6% of online marketers believe they can become millionaires overnight.

Most online marketers use safelists and the safelist industry is a huge "catch 22" - You send out tons of ads which are filtered to the trash by safelist mailboxes.

Be honest - How much safelist mail do you actually read?

The future of online marketing is in list building. A list builder uses a huge database of opt-in requests to advertise to. These databases are filled with literally millions of people worldwide that have requested information regarding a particular subject.

Don't be fooled by low cost opt-in list. A lot can be told about a program simply by looking at the site that is offering it. Keep in mind that if it sounds too good to be true that it probably is.

Poor ManagementThe Number 5 Reason Why So Many Fail In Home Businesses

2007-04-01T19:50:00.000-05:00

This is the final installment in this series on "Poor Management" - the number 5 reason why so many people fail in home businesses. Before we continue let's outline our discussions to date. We have covered..

#1. Poor Mind-Set
#2. Chasing The Wrong People
#3. Unsuitability
#4. Unrealistic Expectations...and in this post....
#5. Poor Management

In our earlier post on this topic we discussed some overall business definitions.

We highlighted "New Age" management concepts and outlined some basic marketing principles. We also discussed initiating the "Self Discovery and Self Empowerment" process and having the right mindset.

Just what is management? What makes management poor and what makes it effective? How is it used and why is it important to success in any endeavor? Let's begin our discussion with a workable definition of management.

MG.Ws defines management as the active process of conducting, allocating , controlling, identifying, directing and utilizing one's time, talents, abilities, insights, intuition/instincts, resources (human & material), knowledge and understanding to achieve a desired goal or objective.

Based upon this definition, we can conclude that poor management is failing to conduct, allocate, control, identify, direct and utilize your time, talents, abilities, insights, intuition/instincts, resources (human & material), knowledge and understanding toward achieving a desired goal or objective. Consequently, effective management is the proper application or use of these essential aspects of good management.

The root word for management is manage. Manage comes from the Latin word manus; which means hand. Therefore; to manage literally means to handle. How are you handling your life and/or your business? If you can improve what you are doing, by all means, make improvements. Do this consistently. Next - "The Herd Mentality" - the number 6 reason why so many fail in home businesses.